Wed.Mar 19, 2025

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The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume

Ahrefs

A keyword with 50,000 searches/month sounds like a goldmine, until you realize its already in decline. Investing in a fading trend is like buying MySpace stock today.

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The Silent Bestseller: How Some Self-Published Books Thrive Without Viral Marketing

Jane Friedman

Photo by MIGUEL GASCOJ on Unsplash Todays post is by author Janee Butterfield. We all hear stories about the books that take off overnight, becoming instant bestsellers thanks to a viral TikTok trend or an influencers endorsement. But what about the books that dont explode right awaythose that quietly gain traction, slowly building an audience over time?

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Battle of the Toyotas: Corolla vs. Camry

Blogtrepreneur

When the time comes to buy a new car, drivers may spend countless hours comparing different models. However, when they find two cars they love, they may struggle to choose one. For example, they might find it difficult to choose between the Toyota Corolla and Camry. Visiting a toyota dealership may help simplify the choice, but it sometimes makes the decision more challenging.

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It’s getting hard to sell fiction on proposal for established authors

Jane Friedman

Established authors have reported concerning changes in traditional publishing: editors increasingly demand complete manuscripts rather than accepting proposals. Response times have also lengthened dramatically, and ghosting has become common. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Highlights from London Book Fair

Jane Friedman

Theres continued optimism and enthusiasm around TikTok, and rapid growth in AI audiobook narration. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.

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Book sales update: March 19, 2025

Jane Friedman

BookTok, Bibles, and bibliotherapy drove a 1 percent increase in book sales last year and may help sales in 2025. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.

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Links of Interest: March 19, 2025

Jane Friedman

The latest in traditional publishing, marketing & publicity, culture & politics, and AI. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.

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Readers respond: search traffic from ChatGPT

Jane Friedman

One editor chimes in about how having a robust online presence encourages ChatGPT to surface her name when replying to users. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.

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A new digital media outlet that focuses on libraries: Words & Money

Jane Friedman

The newsletter and podcast will center the role of libraries in the 21st-century publishing business. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.