Content Marketing Institute

JANUARY 8, 2025

Does your title accurately describe your role? Has the ubiquity of content creator in the creator economy made things problematic? Explore the identity crisis for content marketers, for job seekers, employers, and the employed.

Content Marketing 129

Content Marketing Content Creator Marketing Content 129

Ashleyn Writes

JANUARY 8, 2025

Whoosh! As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) is evolving faster than ever. one are the days when we could rely on cookie-cutter approaches and generic messaging for copywriting best practices. Today’s savvy audience demands moremore authenticity, more value, and more proof that what you’re offering works.

Copywriting 130

Copywriting Copywriter Copy Sales 130

Jane Friedman

JANUARY 8, 2025

Photo by Quentin Guiot Todays post, the first in a series, is by writer and creativity coach Anne Carley ( @amcarley.bsky.social ) who believes #becomingunstuck is an ongoing process. An artist friend agreed to make the visuals for a video game under development. The brief was to produce tiny, colorful, woodland animals with expressive faces and body language.

IT 136

IT Creativity Projects Writer 136

Grammarly

JANUARY 8, 2025

Generative, agentic, autonomous, adaptivethese terms define todays AI landscape. However, responsible AIthe ethical and safe deployment of AI that maximizes its benefits while minimizing its harmmust also be a critical part of the conversation. As AI technology increasingly integrates into workforces, systems, and customer experiences, the responsibility to maintain ethical standards no longer rests solely on the shoulders of AI developers.

Agency 97

Agency Education Collaboration Management 97

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Grammarly

JANUARY 8, 2025

Objectives and Key Results (OKRs) are a textual framework used in business to help individuals and teams attain their goals. OKRs describe a central objective, ways to measure progress toward it, and the strategy to achieve it. OKRs outline, in clear and easy-to-understand terms, an individual’s or team’s goals and ways to track progress.

Writing 98

Writing Script Social Media Communication 98

Grammarly

JANUARY 8, 2025

Generative, agentic, autonomous, adaptivethese terms define todays AI landscape. However, responsible AIthe ethical and safe deployment of AI that maximizes its benefits while minimizing its harmmust also be a critical part of the conversation. As AI technology increasingly integrates into workforces, systems, and customer experiences, the responsibility to maintain ethical standards no longer rests solely on the shoulders of AI developers.

Agency 52

Agency Education Collaboration Management 52