Sat.Dec 30, 2023

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10 International SEO Best Practices + Checklist

Ahrefs

Follow the international SEO best practices below to better target foreign markets.

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How to Safely Transport Your Medical Equipment

Blogtrepreneur

Moving medical equipment can be a hefty task. Some medical devices and tools contain delicate components that can easily break during transit. Others are bulky, heavy, and difficult to move. Despite being a challenging task, transporting medical equipment is often necessary. You might need to move a diagnostic tool from one hospital site to another or deliver an important medical tool to a local primary care facility to ensure the continuation of care for a patient.

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A martini-sized glass of advice for digital agency owners

Ben Settle

Came a question: “Ben, I hope you are doing well. Is copywriting agency something you would make if you are beginner?” My answer: A couple years ago I was interviewed by a digital agency owner talking about email and using it with agencies, and how agency owners can use email, benefit from email, profit from email, get clients from email, and all that jazz.

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4 Ways Businesses Can Reduce Human Error

Blogtrepreneur

Human error can have lasting repercussions for your business, including a reduced bottom line and a damaged reputation. While you can’t completely prevent errors, understanding a few common solutions will help you address them more mindfully. Use Telematics to Reduce Errors While a fleet allows your business to be more productive, it can also be a source of errors if you don’t manage it right.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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fapGPT predictions that didn’t come true

Ben Settle

Let me tell you a story about fapGPT: Several months ago on Twitter, everyone was yapping about AI this, and fapGPT that, and it’s going to change the game, and if you aren’t using AI in your sales copy you’re going to be left behind (or, as the broccoli headed ones like to say: “NGMI”), and a bunch of other nonsense many times most aggressively spread by people selling offers about AI, from what I could tell.

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Why AI is just the new cheap Chinese knock-off of marketing

Ben Settle

One of my favorite marketing & merchandising case studies is Christian Louboutin. I write a lot about it in my Markauteur book (not currently available for sale) especially. But basically: Stefania (who has a background in fashion, and saw all this first hand) was telling me how this French designer’s shoes are so horrifyingly painful to wear that customers sometimes have to literally get liposuction surgery on their feet to wear them.