Thu.Nov 09, 2023

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12 Essential Marketing Analytics Tools for 2024 (Free & Paid)

Ahrefs

In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you to do more of what works.

Marketing 141
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How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing

Content Marketing Institute

To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.

Marketing 111
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7 Things to Include in a One-Pager

Grammarly

So you’ve been tasked with writing a one-pager. You know it’s a piece of promotional material, and you might have been given a few key points to include. But unless you’re familiar with one-pagers and their purpose, writing a one-pager off the cuff isn’t easy. Here, we’ll look at the structure of a one-pager and learn what to include, so you can write one with ease.

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10 Content Ideas To Create Killer Content When You’re Stuck 

CopyBlogger

Content ideas are everywhere, but coming up with a great content idea that is unlike anything your audience has seen. Continue Reading The post 10 Content Ideas To Create Killer Content When You’re Stuck appeared first on Copyblogger.

Content 110
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Self-Employed Women Are Often Healthier: Study

Freelance Union

This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from  MetroPlusHealth. MONDAY, Aug. 8, 2022 (HealthDay News) – Women who are their own bosses might have healthier hearts to show for it, a new study suggests. The study, of more than 4,600 working U.S. women, found that those who were self-employed typically got more exercise and were less likely to be  obese  or have  high blood pressure  or  diab

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4 Types of Call Centers and Which One Is Right for You

Quick Sprout

Different types of call centers offer different advantages. Depending on which type you choose, it can drastically alter how your … 4 Types of Call Centers and Which One Is Right for You Read More » The post 4 Types of Call Centers and Which One Is Right for You appeared first on.

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11 Things Every Website Footer Needs with Real Examples

Quick Sprout

A website footer is the section you can find at the bottom of a website, typically shown on all pages … 11 Things Every Website Footer Needs with Real Examples Read More » The post 11 Things Every Website Footer Needs with Real Examples appeared first on.

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Google’s Grimoire: DOJ Trial Exposes Search Engine’s ‘Magic’

The Hoth

Google is currently in the throes of its ongoing court battle with the U.S. Department of Justice , which kicked off on September 12th, 2023. Why is the search engine behemoth in hot water? The DOJ claims Google engaged in illegal business dealings to secure its search engine as the default on many popular devices and web browsers. Giant companies like Apple, Mozilla, and Samsung all have exclusive deals with Google – and the company holds a staggering 90% of the market share.

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Understanding the White House's AI Executive Order: The Key Mandates and Release Timelines

Jasper

Here's a detailed overview of the U.S. government's strategic roadmap for comprehensive AI integration and regulation across various areas.

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How a dorky monster joke turned into a billion dollar movie franchise

Ben Settle

A while back I read an interview with old school screenwriter Curt Siodmak who wrote a lot of the scripts for the old timey day monster movies everyone has heard of, if not seen. And in his interview (inside the book “Backstory 2”) he told the story about how he got the idea for a movie that, if you adjust for inflation, sequels, longevity, reboots, merchandising, conventions, books, comics, spin-offs… has been probably worth billions collectively.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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mortifying podcast foe-paw butchers our prestige?

Ben Settle

Reader JD observes: (re: the intro to the BerserkerMail podcast) the girl introducing the podcast calls Troy the “navy new-cue-ler engineer turned email software developer…” Point being it kinda undercuts the prestige you’re building with the whole “former nuclear engineer” moniker. You know, maybe he has a point? Let’s take a look and see: 1.

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How to crawl right into tortured souls of the damned

Ben Settle

Here’s a fantastical story about writing ridiculously profitable ads for you: Many years ago Michael Senoff interviewed a guy (Michael Samonek) about his insanely popular (promoted all over the Food Network at the time) book about special effects recipes that move, and smoke, and do crazy stuff, that he sold primarily via direct response and media publicity.

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How C.S. Lewis saved Lord of the Rings from J.R.R. Tolkien’s boring ideas

Ben Settle

The Tolkien fanboys get grumpy when I talk about this. But, at least according to the book “Bandersnatch” (about the Inklings group C.S. Lewis and Tolkien belonged to) probably Lord of the Rings never would have been written if not for C.S. Lewis. And, even if it had been written, it would have been a completely boring, snooze fest just about hobbits sitting talking and eating and drinking and smoking or whatever.