Contently

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Technical SEO, on the other hand, might not be as fully understood. We know it’s important, but it’s often left up to SEO or IT teams, who may (or may not) have a comprehensive understanding of the broader marketing str

SEO 90

SEO IT Content Engineering 90

Nick Ursborne

MAY 20, 2024

Writing prompts shouldn’t feel like you’re acting as a “prompt engineer”. Honestly, I don’t much like that term. First, I think it’s disrespectful to true engineers. Writing prompts is not engineering. But more to the point, I think the title steers us in the wrong direction. Engineering implies a fixed process and a certain formality. A process with a guaranteed and constant outcome.

Writing 203

Writing Copywriter Copywriting Engineering 203

Enchanting Marketing

MAY 20, 2024

Have you ever been engrossed in a book? So engrossed that you couldn’t put it down? You didn’t notice what was happening around you. You didn’t hear your phone ringing. You let your coffee go cold. That’s because you were living the story; you had become part of it. It’s not the same when you read sales copy, eh? You read how fantastic a product is.

Sales Copy 182

Sales Copy Storytelling Copywriter Copywriting 182

Express Writers

MAY 20, 2024

How to Write a Meta Description In the race to build a formidable online presence, most businesses have their Search Engine Optimization (SEO) efforts down pat. They employ efficient SEO strategies to secure a coveted position on Google’s front page. But getting to the top of the search results is only half the battle. You still must convince prospects to click through to your website.

Writing 96

Writing Persuasion Search Engine Optimization Keywords 96

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Freelance Union

MAY 20, 2024

The leap into freelancing marks the beginning of a thrilling adventure where autonomy, flexibility, and the possibility for exponential growth reign supreme. Freed from the constraints of the traditional 9-5, freelancers savor the capability to choose projects that resonate with their passion, craft schedules that suit their lifestyle, and explore diverse opportunities that foster both personal and professional development.

Freelance 80

Freelance Consulting Contractor Projects 80

Jasper

MAY 20, 2024

Learn how to create a winning marketing strategy for your business. Plus answers on how to set goals and how AI tools fit into marketing strategies today.

Marketing 77

Marketing 77

Jasper

MAY 20, 2024

Content strategy is a blueprint for marketing success. Here’s an eight-step guide to developing a strong content strategy for your business.

Content 59

Content Marketing 59

iWriter

MAY 20, 2024

Are you tired of pouring your heart and soul into creating amazing content only to see minimal results in terms of generating leads for your business? Look no further! In this blog post, we will share powerful tactics that will help you turn casual readers into valuable business leads. Say goodbye to wasted efforts and hello to a steady stream of qualified prospects.

Search Engine Optimization 52

Search Engine Optimization Utilities Content Writer Content Creation 52

Jasper

MAY 20, 2024

Marketing automation does more than save time—it helps you scale your marketing efforts. Learn how to use automation to expand your reach.

Marketing 59

Marketing IT 59

Grammar Underground

MAY 20, 2024

There's a lot of good advice in "The Elements of Style." Unfortunately, there's a lot of bad information, too. Here are 10 ways Strunk and White's guide will let you down. The post 10 Ways Strunk and White Will Let You Down first appeared on Grammar Underground with June Casagrande.

Post 52

Post Writing 52

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

The Creative Penn

MAY 20, 2024

How can you outline a story based on a ‘thought dump' and interweave genre tropes you love to create a successful book? How can you use video marketing to reach more readers, even if you are an introvert? Jenna Moreci gives her tips. In the intro, my new ProWritingAid tutorial ; Embracing change and starting over [ Wish I'd Known Then Podcast ]; OpenAI released ChatGPT 4o ; Using 4o as a tutor [ Khan Academy ]; Claude 3 now in Europe ; Google IO announcements including Search impact [ The

Marketing 52

Marketing Writer Finance Social Media 52

Grammar Underground

MAY 20, 2024

Recently I come across this “ 12 Common Grammar Mistakes You’re Probably Making Right Now ” list in Business Insider. Number 10 on their list of mistakes: ending sentences with prepositions. I thought that my was pretty much dead. But apparently not. So here’s what to know about the idea that you can’t end a sentence or clause with a preposition. Prepositions are little words like “with,” “at,” “from,” “to,” “until,” “during,” “including” and many more.

IT 52

IT Post Blog Blogging 52

Publishing Trends

MAY 20, 2024

PEOPLE Columbia Global Reports has announced that founding publisher Camille McDuffie will retire in June; Jaime Leifer , VP associate publisher of PublicAffairs/Hachette , will succeed her in the role. Macmillan Publishers announced that Alyssa Awe will take on the newly created role of EVP, Business Development & Strategy effective June 3rd, reporting to CEO Jon Yaged.

Editorial 40

Editorial Publisher Publishing Publishing 40