What Is a Marketing Funnel? Complete Beginner’s Guide
Backlinko
DECEMBER 6, 2024
A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. This framework helps you map ideal interactions. It identifies drop-off points and guides customers to purchase. The better your marketing funnel, the more sales you can capture. A well-designed funnel turns casual browsers into loyal customers while reducing your acquisition costs.
Let's personalize your content