Fri.Dec 06, 2024

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What Is a Marketing Funnel? Complete Beginner’s Guide

Backlinko

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. This framework helps you map ideal interactions. It identifies drop-off points and guides customers to purchase. The better your marketing funnel, the more sales you can capture. A well-designed funnel turns casual browsers into loyal customers while reducing your acquisition costs.

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Shifting Narratives: 7 Trends in Marketing Communication

Grammarly

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly Below, well go over seven marketing communication trends every marketer should know about.

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Should Jaguar’s Bold Rebrand Generate a New Roar for Marketers?

Content Marketing Institute

In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar did recently. Is it just a meme-worthy play to attract attention, or is something else afoot?

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Why Is It Important to Follow a Blogging System?

Blogging From Paradise

Systems last. People do not last. I’ll prove it.

IT 63
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Be the Best Content Writer

ContentWriters

Learning how to become the best content writer requires more than a computer and strong writing skills. With an average of more than 6 million posts published daily , the demand for exceptional content writers is high. While industry and technical knowledge are important, what separates average content creators from the best is the ability to craft compelling narratives that engage readers and drive results.

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Advancing AI-Powered Intelligent Writing Assistance across Multiple Languages

Grammarly

The Strategic Research team at Grammarly is constantly exploring how LLMs can contribute to our mission of improving lives by improving communication. Our previous work on CoEdIT showed that LLMs trained specifically for text editing can be of higher quality and more performant. We focused our experiments on English. However, most foundational models produced since our previous work (from 2024 and on) have been multilingual.

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Conscience vs. Conscious: What’s the Difference? Definitions and Examples

Grammarly

Weve all been there: Youre in the middle of a conversation when suddenly you say a word, and the person youre talking to gives you that lookthe one that says, I dont think that means what you think it means. Words like conscience and conscious are why these moments exist. Theyre similar-sounding words that you probably dont use on a daily basis. However, the meanings of these words are very different.