Thu.May 16, 2024

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The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media

Content Marketing Institute

You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips.

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The Double-Edged Sword of List Building Promotions

Jane Friedman

Today’s post is by author Brenda E Smith. I realized a lifelong dream when I self-published my first book in August 2023. I followed all the marketing advice I received about entering the publishing world, including creating a website and selecting an email service provider. On the last page of my book, I added a reader magnet meant to collect email addresses of enthusiastic readers who would enjoy receiving my newsletters.

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The 7 Best SEO Reporting Software Tools in 2024

BKA Content

The 7 Best SEO Reporting Software Tools in 2024 In order to unleash the full potential of search engine optimization (SEO), you need to use the right tools for the job. SEO software tools can help you track custom data sets and optimize your content strategy. With so many options, how can you know which is the best tool for you? What Are The Best SEO Reporting Tools?

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14 Ways to Use AI for Better, Faster SEO

Ahrefs

Here are 14 practical ways to get faster, more efficient SEO results with help from your robot overlords friends.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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How To Market Online Courses And Get Customers Now

CopyBlogger

The problem with most best practice advice for marketing online courses is that it’s geared towards people who already have. Continue Reading The post How To Market Online Courses And Get Customers Now appeared first on Copyblogger.

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SEO Tracking For Beginners: All You Need to Know

Ahrefs

Tracking the right metrics is crucial for SEO (search engine optimization) success.

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Samsung’s “UnCrush” Video Newsjacking of Apple Fail

David Meerman Scott

Several hours ago, Samsung released a remarkable video response to the recent Apple CRUSH video. The text at the end “Creativity cannot be crushed” wonderfully trolls Apple. This is a great example of Newsjacking.

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Using ProWritingAid For Editing Your Manuscript

The Creative Penn

We all want to make our writing the best it can be, and in this video, I demonstrate how you can use ProWritingAid to improve your manuscript before working with a human editor. Watch below or here on YouTube. Time stamps 00:27 — Why use an editing tool anyway? 01:22 — How I use Scrivener with ProWritingAid and go through chapter by chapter 01:42 — Demo starts.