Enchanting Marketing
JUNE 4, 2024
For once, Howard feels happy with his writing. The opening of his blog post flows nicely. The tips are solid, and he’s finally got to grips with tightening his own content. Even the rhythm sounds good. Is he finding his voice? Now just a few final lines … But what can he write? Howard’s mind wanders back to last night’s dinner at Ning, his favorite Malaysian restaurant.
Content Marketing Institute
JUNE 4, 2024
You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how.
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Backlinko
JUNE 4, 2024
Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. For example, FilterKing.com skyrocketed from 0 to $460K in revenue with a solid ecommerce SEO strategy and Paid Ads, now attracting 100K monthly visitors.
The Hoth
JUNE 4, 2024
Despite its age (it’s pushing 20 years old), YouTube remains one of the most popular online platforms, and it’s a digital marketing goldmine. With 2.49 billion monthly users , YouTube is the second-most popular social media channel, and it’s the second-most visited website in the world. Yet, all that popularity means there’s a boatload of competition for every audience.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Backlinko
JUNE 4, 2024
Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024.
Contently
JUNE 4, 2024
Imagine this: you’ve just produced a stellar video featuring your executive’s unparalleled insight and authority in your field. This video isn’t just a piece of content; it’s a beacon of thought leadership poised to elevate your brand’s stature. However, crafting this masterpiece is just the first step in the process. The next (and equally crucial) phase is ensuring it reaches and captivates your intended audience, transforming viewers into engaged followers and, eventual
Jane Friedman
JUNE 4, 2024
Photo by Paolo Chiabrando on Unsplash Today’s post is by book coach Robin Henry. In case you missed it, 2025 is the 200th anniversary of Jane Austen’s birth. There will likely be celebrations, adaptations, and fan fiction abounding all year. It’s worth taking a moment to think about what makes Austen one of the true GOATs in literature. Great novels ask readers to think about interesting questions.
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