Thu.Mar 07, 2024

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26 Women and Nonbinary SEO Pros Who Inspire Me

Ahrefs

Here are the top 26 whose expertise, results, and insights I greatly admire and think you will, too. Make sure you check them all out.

SEO 144
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6 SEO Content Mistakes, Myths, and Misunderstandings To Rethink This Year

Content Marketing Institute

Evolving SEO practices, algorithm changes, and intense content competition make optimizing your content harder (and at higher stakes) than ever. Don’t let these SEO mistakes and misunderstandings knock you off your game.

SEO 132
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23 Actual Content Metrics From Actual Marketers

Ahrefs

To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it.

Marketing 133
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3 Elements That Make Historical Romance Successful

Jane Friedman

Today’s post is by author and book coach Susanne Dunlap. Saying that romance is a genre the literati love to hate is a hackneyed truism. The preponderance of tropes, if they’re not well handled, can give romance a predictable or formulaic feel. Why, then, are they so enduringly popular? Why do they continue to outsell so many other genres, when the story’s outcome in all cases is a given?

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Content Marketing ROI: How to Put a $ Value on Your Content

Ahrefs

If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons.

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11 Ways to Say “Thank You” Over Email, and 3 “Thank You” Mistakes to Avoid

Grammarly

“Thank you”: It’s a phrase most people say every day, but that doesn’t mean it should be reflexive. Depending on the situation, putting a little thought into it can make a big difference. Here’s what you need to know about expressing gratitude in a professional email, including when and how to use it, and common missteps to avoid. Work smarter with Grammarly The AI writing partner for anyone who has work to do Get Grammarly What is a “thank you” email?