CopyBlogger

SEPTEMBER 6, 2024

These approaches to getting clients as a freelancer have a low success rate: While you might get the occasional job. Continue Reading The post How To Get Clients As a Freelancer: 5 Simple Steps appeared first on Copyblogger.

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Backlinko

SEPTEMBER 6, 2024

You know the saying “work smarter, not harder”? That’s what Chrome extensions can do for you. In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. Whether it’s quickly checking a page’s meta title, tracking down a redirect chain, or reviewing data in GSC, these tools are essential for enhancing my workflow.

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Content Marketing Institute

SEPTEMBER 6, 2024

Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.

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Backlinko

SEPTEMBER 6, 2024

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. And they show you the strategies that are working right now. To save you time (and declutter your inbox), I’ve curated a list of the top newsletters I think are worth subscribing to. After consulting my team (including some healthy debate) here’s a summary of the best SEO newsletters for different needs: Best for leveling up your SEO skills: The Backlinko newsletter Best for SEO news:

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Freelance Union

SEPTEMBER 6, 2024

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp:  [link] Business communication in the digital world means you must take extra precautions to keep data safe.

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Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. And the technology is continuously getting better, faster, and more accessible.

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BKA Content

SEPTEMBER 6, 2024

SEO Content and AI: Key Do’s and Don’ts in 2024 A Deloitte study found that 79% of companies expect artificial intelligence (AI) to transform their organizations in the next three years. Naturally, this shift has meant big changes in search engine optimization (SEO) content and AI for marketing. As with any powerful tool, using AI in SEO can be helpful or harmful.

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Copywriter Collective

SEPTEMBER 6, 2024

The life of a freelance copywriter isn’t always all it’s cracked up to be. Sure, we can set our own hours, and “work from anywhere,” but this lack of structure can sometimes lead to procrastination, inefficiency, and writer’s block that make projects take longer than they need to. This can make it difficult to be successful in a career in which you’re generally paid for your output, not your time.

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Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. Advanced metrics, intuitive dashboards, and seamless integrations. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. But those same marketers report issues like: Steep learning curves Lack of qualitative insights Difficulty translating data into insights Ready to make the switch?

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