Thu.Sep 19, 2024

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The Ultimate Guide to a Healthy Backlink Profile

The Hoth

Is your backlink profile in peak physical condition, or is it fighting off the flu? Whenever SEOs refer to the ‘health’ of a backlink profile, they mean more than its quality. In fact, a profile containing only high-quality backlinks actually isn’t healthy. Why is that? It has to do with what Google views as ‘ natural ’ backlinks. In other words, Google doesn’t want you to build links just to rank higher in the search results.

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Writing Compelling Job Descriptions: A Manager’s Guide to Attracting Top Talent

Grammarly

An effective job description is the foundation of any hiring process. It attracts qualified candidates, sets realistic expectations for the role, and establishes a good first impression. Hiring teams also use job descriptions to refine the search process by making it clear what type of person is best suited for each position. The job search platform, Indeed, alone has more than 25 million job listings, and more than half of potential candidates say the quality of the job description had a major

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20+ Tips and Ideas That Make Paid Social Media Content Pay Off

Content Marketing Institute

Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.

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Announcing the Jasper AI Image Suite

Jasper

Introducing the Jasper AI Image Suite, built specifically to help marketers stand out — at scale.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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7 Major Quality Control Mistakes and How to Avoid Them

Blogtrepreneur

An organization invests months of research, planning, and development to manufacture a product for its customers. In most cases, the product requires the involvement of hundreds of people throughout its journey. However, if it fails to meet the desired quality standards when it reaches the end user, all the efforts and hard work become futile. While quality control measures can help a business ensure the final product meets user expectations, a few common issues can jeopardize the quality contro

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Finding the Best Keyword Opportunities for Your Site

BKA Content

Finding the Best Keyword Opportunities for Your Site Effective content marketing still heavily depends on you using the right keywords and topics. Now that almost everybody knows that, discovering fresh keyword opportunities has become more challenging. Indeed, keyword strategy is still one of the top 10 most difficult tasks in search engine optimization (SEO).

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Recurrent Neural Network Basics: What You Need to Know

Grammarly

Recurrent neural networks (RNNs) are essential methods in the realms of data analysis, machine learning (ML) , and deep learning. This article aims to explore RNNs and detail their functionality, applications, and advantages and disadvantages within the broader context of deep learning. Table of contents What is a RNN? How RNNs work Types of RNNs RNNs vs. transformers and CNNs Applications of RNNs Advantages Disadvantages Work smarter with Grammarly The AI writing partner for anyone with work to

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For Content That Hits All the Right Notes, Try These Brand Voice Exercises

Contently

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Research from Asendia found that 65 percent of consumers are more likely to shop with brands they feel are authentic.

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Trump almost gets ganked and still emails his list

Ben Settle

Here we go again, with another attempt to gank Trump yesterday. I’ve been hearing all kinds of conflicting stories about it, and the government lapdog media lies pile so high these days you need a space shuttle to stay above it. So I don’t pretend to know any more details than anyone else does. What I do know is, just like last time someone tried to whack him, Trump did what not 1 in 1,000 online marketers arguing with strangers on social media and doom scrolling their phones all day