David Meerman Scott
MAY 8, 2024
In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity.
The Idea Logical Company
MAY 8, 2024
It is four years since Covid and eight years since I have had staff helping me serve consulting clients. My insight into the commercial world of book publishing is no longer informed by daily contact with people making their living in it. In fact, a big chunk of my “professional” activity these days is helping authors decide how to bring their book to market, with “through a regular publisher with an advance-against-royalties deal” being among the least likely of the poss
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Jane Friedman
MAY 8, 2024
Photo by Espen Bierud on Unsplash Today’s post is by author and book coach Susanne Dunlap. There are many ways to create forward momentum in a story: layering in unanswered questions that create suspense, for instance. Or building a solid cause/effect trajectory from scene to scene, and having your protagonists move inexorably forward on their character arcs via action>reaction>decision>consequence.
Content Marketing Institute
MAY 8, 2024
Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Blogging From Paradise
MAY 8, 2024
Blogging presents you with a challenging point. On one level you wish to put yourself out there to be seen by the world.
Backlinko
MAY 8, 2024
Want to attract prospects and land more cases from search engines? Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. For example, Google, “employment lawyer Seattle.” Here are the results: HKM Employment Attorneys has the top spot on Google Maps and in Google search. This one page sends an estimated 2.2K monthly visitors to the firm’s website, which would cost over $7,000 in Google Ads.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
ContentWriters
MAY 8, 2024
As a digital marketer, you’re likely all too familiar with how crucial organic and paid marketing can be for your business. While each has its strengths, they’re most effective when combined into one powerful marketing strategy. To maximize results for your company, learn how SEO and SEM work together. But why do they work best together, and how can you incorporate a combined SEM and SEO strategy today?
iWriter
MAY 8, 2024
Are you ready to take your YouTube channel to the next level? Scriptwriting is crucial in creating engaging and successful videos, but it’s easy to fall into common traps that can hold you back. In this post, we’ll explore five scriptwriting mistakes that could be sabotaging your YouTube success. Don’t let these pitfalls stand in your way – read on to learn how to avoid them and start creating content that truly shines!
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