Content Marketing Institute

JULY 17, 2024

If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.

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Audience 114

Jane Friedman

JULY 17, 2024

AI-generated image using prompt “book publishing executives receiving lots of money from a technology company.” Apart from their love of oversized cash, notice their whiteness. The following article condenses material that I’ve been writing about for the last 18 months in my paid newsletter, The Hot Sheet. The train has left the station, the ship has sailed, pick your preferred metaphor.

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Publishing Publishing Publisher IT 131

Buffer

JULY 17, 2024

A single word or phrase can change the trajectory of your social media posts’ performance. Power words can increase your conversions, engagement , and click-through rates. They aren’t magic pills, but they can convert the same-old social media copy to strong, sticky, and persuasive posts. In this article, I’ll explain how power words work and how you can sprinkle them into your social media content.

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Social Media Media Social Media Copy Persuasion 87

Grammarly

JULY 17, 2024

In the fascinating world of AI, reinforcement learning stands out as a powerful technique that enables machines to learn optimal behaviors through trial and error, much like how humans and animals acquire skills in the real world. Table of contents What is reinforcement learning? RL vs. supervised and unsupervised learning How reinforcement learning works Types of reinforcement learning Applications of reinforcement learning Advantages of reinforcement learning Disadvantages of reinforcement lea

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IT Healthcare Architecture Finance 84

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

BKA Content

JULY 17, 2024

What To Include in Your SEO Content Strategy in 2024 Are you struggling to get noticed in the digital world? Developing a solid SEO content strategy is usually the first step to turning things around. SEO (search engine optimization) boosts your website’s ranking with Google, making it easier for potential customers to find you. It can even improve your organic CTR (click-through rate) by as much as 39.8%.

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SEO Search Engine Optimization Content Keywords 59

ContentWriters

JULY 17, 2024

While SEO is about boosting traffic through organic, low-cost means, SEM utilizes pay-per-click (PPC) ads in addition to SEO practices. Through integrated marketing, SEO and SEM can increase your business’s visibility online. The role of content in SEM strategy is important. One of the most tried and true ways of perfecting an SEM strategy is through your content.

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Contractor Landing Page Content Ad Copy 59

Contently

JULY 17, 2024

Novelty in marketing refers to anything new, original, or unusual that makes a story stand out and grab your audience’s attention. In our information-saturated world, incorporating novelty can make all the difference. Whether it’s a unique plot twist, an unfamiliar setting, or an innovative character, novelty keeps your audience engaged and eager for more. 5 brainy benefits of novelty in marketing By understanding and leveraging the power of novelty, you can elevate your brand’

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Storytelling Content Creator Marketing Creativity 52

iWriter

JULY 17, 2024

Are you struggling to create engaging and effective content for your website? Look no further! In this blog post, we have compiled a comprehensive website content checklist to make content creation a breeze. Whether you are an experienced marketer or just starting out, our tips and tricks will set you on the path to success. Say goodbye to writer’s block and hello to compelling, shareable content with our Website Content Checklist for Success.

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Content Creation Website Content Brand Awareness 52