Wed.Jul 17, 2024

article thumbnail

How To Catch Audiences With Extraordinary Hooks

Content Marketing Institute

If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.

Audience 122
article thumbnail

Like It or Not, Publishers Are Licensing Books for AI Training—And Using AI Themselves

Jane Friedman

AI-generated image using prompt “book publishing executives receiving lots of money from a technology company.” Apart from their love of oversized cash, notice their whiteness. The following article condenses material that I’ve been writing about for the last 18 months in my paid newsletter, The Hot Sheet. The train has left the station, the ship has sailed, pick your preferred metaphor.

Publisher 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reinforcement Learning: What It Is and How It Works

Grammarly

In the fascinating world of AI, reinforcement learning stands out as a powerful technique that enables machines to learn optimal behaviors through trial and error, much like how humans and animals acquire skills in the real world. Table of contents What is reinforcement learning? RL vs. supervised and unsupervised learning How reinforcement learning works Types of reinforcement learning Applications of reinforcement learning Advantages of reinforcement learning Disadvantages of reinforcement lea

IT 93
article thumbnail

What To Include in Your SEO Content Strategy in 2024

BKA Content

What To Include in Your SEO Content Strategy in 2024 Are you struggling to get noticed in the digital world? Developing a solid SEO content strategy is usually the first step to turning things around. SEO (search engine optimization) boosts your website’s ranking with Google, making it easier for potential customers to find you. It can even improve your organic CTR (click-through rate) by as much as 39.8%.

SEO 59
article thumbnail

Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

article thumbnail

Tips for Maximizing Your SEM Strategy With Written Content

ContentWriters

While SEO is about boosting traffic through organic, low-cost means, SEM utilizes pay-per-click (PPC) ads in addition to SEO practices. Through integrated marketing, SEO and SEM can increase your business’s visibility online. The role of content in SEM strategy is important. One of the most tried and true ways of perfecting an SEM strategy is through your content.

article thumbnail

Fiction and Fact! New Movie “Fly Me To The Moon” Partly Based On My Book

David Meerman Scott

The new film Fly Me to the Moon starring Scarlett Johansson & Channing Tatum is a romantic comedy set in the 1969 race to the moon. Johansson plays a marketing strategist planning a fake moon landing video in a NASA warehouse.

More Trending

article thumbnail

Content Creation Made Easy: Your Website Content Checklist for Success

iWriter

Are you struggling to create engaging and effective content for your website? Look no further! In this blog post, we have compiled a comprehensive website content checklist to make content creation a breeze. Whether you are an experienced marketer or just starting out, our tips and tricks will set you on the path to success. Say goodbye to writer’s block and hello to compelling, shareable content with our Website Content Checklist for Success.

article thumbnail

Power Words: 150+ Words to Drive More Clicks and Conversions on Social Media

Buffer

A single word or phrase can change the trajectory of your social media posts’ performance. Power words can increase your conversions, engagement , and click-through rates. They aren’t magic pills, but they can convert the same-old social media copy to strong, sticky, and persuasive posts. In this article, I’ll explain how power words work and how you can sprinkle them into your social media content.