Thu.Jul 18, 2024

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4 Ways PPC and SEO Can Work Together (And When They Can’t)

Ahrefs

Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing.

SEO 128
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Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing

Content Marketing Institute

To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.

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How to Get Search Traffic Without Ranking for Anything

Ahrefs

Well… if you can’t win, change the rules. There’s a very simple trick for getting search traffic for the keywords that you want to rank for—without actually ranking for them.

Keywords 123
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The Florence (Italy) Enigma for Creative People

Jane Friedman

Photo by Pavle Stankovic on Unsplash Note from Jane: As many of you know, I recently attended my very first writing retreat in April, on a transatlantic cruise aboard the Queen Mary 2. And I’ve become something of a convert now that I’ve observed the power of writing retreats after 20 years of intense conference speaking. The intimacy and relationships of retreats (and the isolation from “real world” concerns) is powerful.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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24 Winning Facebook Giveaway Ideas For 2024 (+ Examples)

Adam Connell

Looking for Facebook giveaway ideas? I’ve got you covered. Running Facebook contests can be a great way to boost brand awareness and grow your following—but what sort of giveaway should you run? In this post, I’ll be sharing 24 winning Facebook giveaway ideas that you can use for inspiration. Plus, I’ll throw in a few.

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Content repurposing: How to turn one asset into 20 with limited resources

Brafton

I love repurposing things and giving them new life. A forgotten pair of jeans turned into a favorite pair of shorts for the summer. An old Mason jar, destined for the recycling bin, turned into a window sill planter for spring seedlings. Plenty of resources went into creating these things for our consumption the first time around and often it feels like such a waste just to chuck ‘em in the bin when we’re done with them.

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Semi-Supervised Learning: What It Is and How It Works

Grammarly

In the realm of machine learning, semi-supervised learning emerges as a clever hybrid approach, bridging the gap between supervised and unsupervised methods by leveraging both labeled and unlabeled data to train more robust and efficient models. Table of contents What is semi-supervised learning? Semi-supervised vs. supervised and unsupervised learning How semi-supervised learning works Types of semi-supervised learning Applications of semi-supervised learning Advantages of semi-supervised learn

IT 85
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36 Instagram Video Ideas To Boost Your Following (+ Examples)

Adam Connell

Struggling to come up with Instagram video ideas? I’ve got you covered. In this post, I’ll be sharing a ton of ideas you can use as inspiration for your next Instagram video—for both creators and brands. I’ll explain why each video idea works and why you might want to post them. Plus, I’ll throw in.

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Self-Supervised Learning: What It Is and How It Works

Grammarly

Self-supervised learning, a cutting-edge technique in artificial intelligence, empowers machines to discover intrinsic patterns and structures within data, mimicking the human ability to learn from context and experience rather than by explicit instruction. Table of contents What is self-supervised learning? Self-supervised compared to other machine learning types How self-supervised learning works Types of self-supervised learning Applications of self-supervised learning Advantages of self-supe

IT 84
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20 Successful Instagram Giveaway Ideas You Can Use (+ Examples)

Adam Connell

Looking for Instagram giveaway ideas? I’ve got you covered. In this post, I’ll share 20 creative ideas that you can use for inspiration for your next giveaway on Instagram. Plus, I’ll show you examples of brands and influencers who have used each of these ideas to great success, so you can see what they might.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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What Reader Do You Serve through Your Content?

Blogging From Paradise

Note my blog content. Note my social media content. Do you see that I speak to one specific reader with each post?

Content 96
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35 YouTube Shorts Statistics For 2024 (Growth & Trends)

Adam Connell

Looking for the latest YouTube Shorts statistics? You’re in the right place. I’ve searched far and wide to find out everything there is to know about the short-form section of everyone’s favorite video-sharing website. In this post, I’ll share all the latest facts and figures you need to know. We’ll cover how many people are.

Website 93
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How to Find, Hire, and Work with an SEO Strategist

Contently

SEO can feel like a magic wand in your content strategy. Wave it just right, and your brand’s content can claim a preferred place in the search results. But mastering SEO isn’t as easy as sprinkling keywords like fairy dust and hoping for the best. It demands strategy, finesse, and oftentimes, the guiding hand of a freelance SEO strategist. Think of these pros as the Merlin to your King Arthur.

SEO 52
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29 Top Facebook Video Statistics For 2024

Adam Connell

Looking for the latest Facebook video statistics? You’re in the right place. Lately, the world’s been going crazy for video content. As a result, pretty much every social media platform has shifted its focus toward video to keep pace with emerging competitors like TikTok—and Facebook is no exception. In this post, I’ll share lots of.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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28 Simple, Free SEO Tools to Boost Your Search Rankings in 2024

Buffer

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. The same principle applies to  digital marketing. How can you work smarter and faster with SEO?

SEO 87
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10 Best Instagram Schedulers (2024 Guide)

Adam Connell

Looking for the best Instagram scheduling tools? I’ve got you covered. Anyone serious about growing on Instagram should be using a scheduler. Not only does it save you a ton of time and effort, but it also provides all sorts of other benefits.

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12 Top Social Media Automation Tools (2024 Pros & Cons)

Adam Connell

In this post, I’ll be sharing my favorite social media automation tools. There are lots of social media tools out there that can automate common tasks like publishing posts, managing comments and messages, and building analytics reports to save you time. Below, I’ve reviewed and compared what I think are the best options on the.