Fri.Feb 07, 2025

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How to Build a Competitive Intelligence Strategy from Scratch

Backlinko

Competitive intelligence (CI) gives you the clarity to make the right moves for your businesswhether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. Marketing agency Thrive proves this perfectly. I spoke to Aaron Whittaker , the VP of Demand Gen and Marketing at Thrive, to understand how they use CI. His team gathered intel to solve a specific challenge.

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How to Use Formal Tone in Writing

ContentWriters

In many cases, the overall tone of your writing is just as important as the information you share. How you present your content directly impacts how readers perceive your authority, reliability, and branding. While some situations may call for a more conversational and casual approach, many types of writing require a professional, formal tone. An elevated, formal style can benefit academic work, business materials, and professional communications.

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Should You Run a Blogging Group on Exclusively or Inclusivity?

Blogging From Paradise

Run highly exclusive blogging groups for social media. Approve only members who seem resonant. Let them prove their inclusion once inside.

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Top 5 Publishing Articles/Blogs Posts of The Week 02/03-02/07

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Simon & Schuster Says Bye-bye to Blurbs AI is Already in Your Public Library Libraries & Publishers Sue State of Idaho Over Anti-LGBTQ+ Book Bans Salman Rushdie Knife Attack Suspect Goes on Trial Romantasy and BookTok Drive a Rise in Sci-fi and Fantasy The post Top 5 Publishing Artic

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Why Spam Bloggers?

Blogging From Paradise

Pitching your business unsolicited is like trying to do business with a ghost. Almost no one sees spam emails.

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3 Best AI Tools To Create Images

BKA Content

3 Best AI Tools To Create Images It’s time to level up your image game with three incredible AI tools for creating images that we personally use to make our content pop. Are you tired of the same old stock images that flood blogs and websites? You know the ones: bland, overused, and never quite right for your content. If youre ready to ditch the stock photos and make your visuals truly stand out, dive right in!

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