Fri.May 10, 2024

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Tech Takes Over Marketing (But Not How You Think)

Content Marketing Institute

Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how.

Marketing 103
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How to deal with difficult clients: 9 tips to keep your cool

Freelance Union

This post is provided by our partner, HoneyBook. Book clients, sign contracts, manage projects, and get paid on HoneyBook, the leading clientflow management platform. Sign up today for 50% off your first year:  [link] If you are a business owner, you have likely encountered difficult or problematic clients. This applies regardless of how long you have been in business, or if you are a new entrepreneur.

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Top 5 Publishing Articles/Blog Posts of the Week 05/06-05/10

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. The Fyre Festival of Books? Why This Book Fair Went Up in Flames How Did a Short Story Inspire This Year’s Met Gala? What’s Causing the ‘Decline by 9’ and Can We Get Kids to Read For Fun Again?

Blog Post 104
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Turning Followers into Clients: Leveraging LinkedIn to Grow Your Business

iWriter

LinkedIn has emerged as a powerful tool for professionals and businesses looking to expand their reach and influence. The platform is not just a hub for networking but a goldmine for converting followers into loyal clients. Understanding how to leverage LinkedIn can help you grow your business, drawing in prospects with compelling content and converting them into long-term clients.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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5 Video Content Ideas to Increase Thought Leadership

Contently

In content marketing, becoming a thought leader involves more than just sharing information. It’s about influencing opinions, setting trends, and becoming a trusted source in your industry. Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors.