Tue.Nov 28, 2023

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How to Write Beautifully (Hint: It’s Not Just About Style)

Enchanting Marketing

What is beauty? The Irish poet John O’Donohue said : “Beauty is that in the presence of which we feel more alive.” I like that. I can feel the presence of beauty when sun rays peek through the trees. I can hear the beauty in the raw voice of 71-year old Johnny Cash singing We’ll meet again. I can witness beauty in an unexpected gesture of kindness.

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17 Actionable Content Marketing Tips

Ahrefs

Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. If you rank for topics that people are searching for, you can get consistent search traffic.

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What Sleeping With Jane Eyre Taught Me About Pacing

Jane Friedman

Photo by Nareeta Martin on Unsplash Today’s post is by Brevity blog editor Heidi Croot. I’ve been sleeping with Jane Eyre , lately—courtesy of The Sleepy Bookshelf, a podcast designed to help me snooze. Except it’s been keeping me awake. I’ve loved this classic since childhood, every reread captivating me as if for the first time. But it soon became clear that I was sharing my bed not so much with Jane, as with Charlotte Brontë herself.

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I Used AI to Publish on LinkedIn for 7 Days – Here's What Happened

Buffer

Can you run a social media account only using AI? I recently took some time off work and thought I’d use the opportunity to answer this question.  See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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SEO Salary Survey 2023 [Industry Research]

Ahrefs

Here are the top takeaways: There were also a few surprises: Overview Here’s how annual salaries broke down across our respondents: According to the SEOs we polled, most of them learned SEO on the job or were self-taught.

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Your first experiences with ChatGPT are likely similar to mine: excitement, wonder, and fear, quickly followed by disappointment — and some relief — about its hallucinations.

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How To Snap Out of This Year’s Malaise – and Get Inspired for 2024 Content

Content Marketing Institute

All the disruption this year may have you feeling uneasy about your content work. But you can head into 2024 with a spirit of innovation, creativity, and inspiration with this renewed case for strategic content.

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AIIP Symposium 2024: A Pivotal Moment for Your Business Growth

AIIP

Two AIIP members share their insights and experiences from attending AIIP’s annual conference/symposium. Our next symposium is April 18-21, 2024, in St. Louis, MO. Virtual attendance options are available. Conference registration opens December 1st. By Margaret Harrison So, you may ask, why attend the AIIP 2024 Symposium in St. Louis, April 18-21? I started my business during COVID.… Read More » The post AIIP Symposium 2024: A Pivotal Moment for Your Business Growth appeared first on AIIP C

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4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]

Ahrefs

Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line.

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Qwilr Review

Quick Sprout

Growing revenue is a focus for any business, large or small. But consistently boosting sales can be tricky. This is … Qwilr Review Read More » The post Qwilr Review appeared first on.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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What to Post on LinkedIn: 12 Top Content Ideas for 2024 (+ Tips)

Smart Blogger

Navigating the world of LinkedIn can often feel like a complex puzzle, but knowing what to post on LinkedIn can be your game-changer. In today’s digital age, where your online presence is as crucial as your real-world interactions, it’s essential to craft your LinkedIn content with precision and strategy. Whether you’re a seasoned professional or a newcomer to the platform, this guide is tailored to help you stand out.

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Freelance Writing Websites: 5 Essentials to Attract Ideal Clients

Make a Living Writing

What’s the secret to creating a freelance writing website that get’s noticed? You know…an ideal client lands on your writer website. And you’ve got all the right stuff there to get that person to call, email, or connect to talk about freelance work. As a freelance writer, a great site can: Generate freelance writing leads Grow your network Show off your portfolio Help you stand out as the writer in your niche …while you sleep.

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Preparing for Google SGE: Surviving SEO’s Next Wild West 

The Hoth

We’ve seen Google’s SGE (Search Generative Experience) in action for quite some time now, and its experimental phase in Search Labs is set to end in December. After that, widespread adoption should take place sometime in early 2024. The good news? After rigorous testing and experimentation by SEOs far and wide, SGE isn’t nearly as mysterious or scary as it was just a few months ago.

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I Used AI to Publish on LinkedIn for 7 Days – Here's What Happened

Buffer

Can you run a social media account only using AI? I recently took some time off work and thought I’d use the opportunity to answer this question.  See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Harmonizing Web Design and Content: A Symbiotic Journey

Copywriter Collective

In the vast and ever-evolving landscape of the internet, where attention spans are fleeting and visual impressions matter, the synergy between web design and content is paramount. A harmonious interplay between these two elements elevates the user experience, fosters engagement, and communicates a brand’s identity with clarity and impact. This exploration of the symbiotic relationship between web design and content delves into the principles, strategies, and benefits contributing to these

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Understatement: Definition and Examples

Grammarly

An understatement is a figure of speech in which the writer intentionally downplays or minimizes the significance or intensity of a situation, often to be rhetorical or satirical or to (counterintuitively) create emphasis. Here, we’ll get into the nitty-gritty details of what understatements are (and aren’t) so you know how to spot them—and how to use them.

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