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Google the 800-pound gorilla of the search engine space loves flexing its might. The giant search engine has been rolling out updates that change online marketing at an unprecedented rate. Worse still, Google has thrown out the old playbook and is hellbent on rewriting the online marketing rules. Besides major algorithm updates such as the Helpful Content Update , Google has quietly implemented smaller changes that can, over time, tank your sites ranking and ruin your business.
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