The Idea Logical Company

OCTOBER 4, 2023

Publishers Weekly recently hosted a stimulating and smart online session about AI and publishing , thanks to the organizing and moderating skills of Peter Brantley and Thad McIlroy. The day began with a presentation by former PRH CEO Markus Dohle and ended with one by thought leader Ethan Mollick of the Wharton School, which framed the day perfectly.

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Publishing Publishing Publisher Electronics 340

Nick Ursborne

OCTOBER 4, 2023

There are various ways to insert emotion and emotional intelligence into your work. But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. On other words, weave yourself or someone else into the narrative. Put human experience into the frame. From description to storytelling. I can give you a detailed description of how to change an inner tube if you get a puncture while out cycling.

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Copywriter Copywriting Storytelling Writing 232

Content Marketing Institute

OCTOBER 4, 2023

Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.

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Writing Content 136

Jane Friedman

OCTOBER 4, 2023

Photo by Hadija on Unsplash Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Wednesday, Oct. 18 for the online class Master the Flashback. They’re the bogeymen of publishing. Along with prologues, adverbs, and semicolons, flashbacks may be the most vilified—and most misunderstood—of storytelling devices, ones that work only if they don’t seem like devices.

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Storytelling Publishing Publishing Publisher 131

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Quick Sprout

OCTOBER 4, 2023

Content marketing has been a tried-and-true digital marketing practice of businesses large and small for over a decade. And although … The Complete Guide for Corporate Blogging in 2023 Read More » The post The Complete Guide for Corporate Blogging in 2023 appeared first on.

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Blogging Blog Digital Marketing Content Marketing 123

CopyBlogger

OCTOBER 4, 2023

There were a lot of changes in content marketing over the past year, and the companies winning the content game. Continue Reading The post 14 Content Marketing Examples With Strategy Breakdowns appeared first on Copyblogger.

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Content Marketing Marketing Content Post 115

BKA Content

OCTOBER 4, 2023

The 5 Best Books on SEO To Read in 2023 If you have plans to embark on an SEO education journey, this is the place to start. Grow your skills and knowledge with the best books on SEO for fast-tracking success. Our top picks cover every experience level and touch on the most relevant topics in search engine optimization. Apart from hiring an experienced agency to help build an effective SEO strategy, these books are the best investment you can make in your company’s marketing future.

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Search Engine Optimization SEO Digital Marketing Construction 97

Quick Sprout

OCTOBER 4, 2023

Finding any old website designer is easy, regardless of the project you have in mind. However, finding a high-quality website … How to Hire a Website Designer and How Much It Should Cost Read More » The post How to Hire a Website Designer and How Much It Should Cost appeared first on.

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Website IT Projects Post 97

Freelance Union

OCTOBER 4, 2023

This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from MetroPlusHealth. Certain behaviors may help safeguard you from illness and disease. These include exercising regularly and sleeping enough. Here may be another: staying socially connected. It may well do your body good. Boosting your health Everyone you associate with is part of your social network.

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Text Communication IT Post 83

Quick Sprout

OCTOBER 4, 2023

A website wireframe is the structure upon which you build your online home—or, your website. Like a house, you need … How to Build a Good Enough Website Wireframe Quickly Read More » The post How to Build a Good Enough Website Wireframe Quickly appeared first on.

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Website Post 74

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

ContentWriters

OCTOBER 4, 2023

The easier it is for shoppers to find a product, the more likely they are to buy. Usability and having great product and category page content are paramount for e-commerce, impacting conversion rate, customer loyalty, and brand reputation. This article explores how category pages can drive traffic and increase conversions, including how to optimize SEO for e-commerce category pages and best practices for writing category page content.

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Content Keywords Text Engineering 59

Contently

OCTOBER 4, 2023

As content professionals, we’re sold on the critical role content plays in driving brand awareness, customer engagement, and revenue. But what do our peers think? Or, more importantly, our bosses? To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. The TL;DR?

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Content Marketing Engagement Content Marketing 52

ProBlogger

OCTOBER 4, 2023

The post 5 Blog Naming Basics appeared first on ProBlogger. A guest post by Nathalie Lussier. Is your blog getting the attention you know it deserves? Maybe you haven’t started your blog yet because you can’t settle on the right name or theme. Perhaps you’re thinking of starting a second blog, but want to “do it right” this time… Whichever camp you’re in, you need to consider five basic factors in naming a new blog or business.

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Blogging Blog Food Search Engine Optimization 46

Publishing Trends

OCTOBER 4, 2023

PEOPLE Seth Dobbs , CTO at Bounteous since 2004, has been named CEO of the World Wide Web Consortium (W3C) , the leader for technical development of the World Wide Web. He will start November 13th. Will Schwitzer has been named CEO at scholarly publishing platform, Silverchair. Thane Kerner has stepped down as CEO and has been appointed chair of the board of directors.

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Editorial Finance Agency Storytelling 80

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience