Tue.Mar 26, 2024

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What Is Enterprise Content Marketing? Strategies You Need To Be Successful

Ahrefs

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for everything.

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Pay Attention to the Obsessive Workings of Your Mind

Jane Friedman

Photo by Ian Noble on Unsplash Today’s post is by author and editor Lynn Schmeidler ( @lynnschmeidler ). On New Year’s Day, during my senior year of college, a gruesome double murder took place in my hometown. The couple stabbed to death in their sleep lived across the street from my aunt and uncle, around the corner from my childhood best friend, doors down from where another old friend grew up.

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7 Content Marketing Reporting Tools for Data That Matters

Ahrefs

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth.

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How to Summarize an Essay: Proven Strategies and Tips

Grammarly

Learning how to summarize an essay is an important skill to develop during your academic career. As a student, you will likely be assigned many essays to read, and as part of these assignments, you’ll likely have to write responses to them and/or discuss them with your classmates. In order to do that, you’ll have to be able to restate briefly what the essay says.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How To Produce a Podcast in 2024 (From Someone Who’s Done 400+ Episodes)

Content Marketing Institute

This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.

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Grammarly’s Strategic Suggestions Help You Anticipate Feedback Before You Hit Send

Grammarly

Much of our work today involves writing—whether it’s creating a strategy document, sending a project-update email, or making progress through myriad daily chat threads. But for all of this writing to be truly effective, it needs to be more than polished and mistake-free. Our writing needs to establish a clear purpose and resonate with our audience. Have you ever spent hours drafting a project proposal or presentation only to hear it didn’t hit the mark?

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How to Summarize a Report: Expert Techniques and Methods

Grammarly

Being able to summarize reports is a valuable skill, whether you’re at work or school. Reports are filled with essential details that can help us make better decisions or understand complex topics. But let’s be honest—they can also be pretty dense and hard to get through. That’s why learning to pick out and share the main points can be a game-changer.

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Customer Testimonials Are Not Effective Storytelling

David Meerman Scott

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product.

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How to Summarize a Book: Expert Advice and Guided Tips

Grammarly

Book summaries play a crucial role in guiding our reading choices. The saying goes that one shouldn’t judge a book by its cover, but the reality is that the brief paragraphs found on a book’s back cover often influence our decisions as we browse library shelves. These summaries help us to identify books that capture our interest, understand their content, and facilitate discussions about them.

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The Most Interesting Marketing Insights from Hubspot’s 2024 State of Marketing Report

Jasper

Marketing is changing and this survey sheds light on how from professionals in the field.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How to Summarize a Paragraph: Essential Techniques

Grammarly

Knowing how to summarize a paragraph is an important skill to develop as a student and professional. Although it might seem redundant to summarize a paragraph—after all, a summary is usually a paragraph itself, and sometimes longer—you may find yourself summarizing paragraphs as a stand-alone assignment for school, as part of longer essays and papers, in emails, and in other mediums, such as blog posts.

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Grammarly’s Strategic Suggestions Help Teams Avoid Miscommunication With Ease

Grammarly

Your team is moving fast and hustling to meet customer needs and hit company goals. With this fast pace, it’s easy to overlook that much of the work taking place along the way is done through our daily communication (we spend 88% of the workweek communicating, in fact). Between progress-update emails, strategy documents, and back-and-forth message threads, both the frequency and variety of workplace communication are on the rise.

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How to Summarize an Article: Techniques & Tips

Grammarly

When you don’t have time to read a full article, an article summary can give you the information you’re looking for. You’ve probably read lots of article summaries, but have you ever tried your hand at writing one? If not, don’t fret. Read on to learn how to summarize an article like a pro. What is an article summary? An article summary is an overview of an article that highlights its key points.

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How to Summarize a Paper: Step-by-Step Guide

Grammarly

If you’ve ever written (or read!) a research paper, you know they are long. And you also know it’s not always realistic to read every research paper that pertains to your work or field of study. This is why many people turn to research paper summaries. As a student, you might be wondering how to summarize a paper effectively. As with any other kind of summary, the key to summarizing a research paper is keeping it concise, objective, and focused on the original paper’s main points rather than its

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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How to Summarize a Story: A Step-by-Step Guide

Grammarly

Whether you’re a student tackling reading assignments or a book lover wanting to share your latest read with friends, mastering the art of story summarization is a critical skill. This guide will equip you with practical strategies for breaking down narratives, identifying key elements, and weaving them into a coherent and engaging summary, all while ensuring that you capture the heart of any story you choose to summarize.