Fri.Jan 26, 2024

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What Marketers Should Do as Google Crumbles Third-Party Cookies

Content Marketing Institute

If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead.

Marketing 123
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10 Professional Email Examples for the Workplace

Grammarly

If you’ve ever second-guessed an email you sent at work, this guide is for you. Consider this your go-to resource for leaving a good impression in the inbox. You use professional emails for many aspects of your professional life—from communicating with your manager to reaching out to a potential employer, networking contact, or anyone connected to your work.

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The Best SEO Tools for Small Businesses in 2024

BKA Content

The Best SEO Tools for Small Businesses in 2024 Search engine optimization is more important than ever before for small businesses competing in crowded markets. Business owners who are wary of the rates that many SEO services charge might consider using the best SEO tools for small businesses to save money. Discover some of the best free and low-cost optimization tools geared towards small businesses and find out how the results you can get by using these tools compare to affordable managed orga

SEO 105
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Do You Put Your Blogging Money Where Your Mouth Is?

Blogging From Paradise

Blogging From Paradise PSA alert. This is not a rant post but a real post.

Blog 101
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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A Creative Approach To Generative AI In Book Cover Design With James Helps

The Creative Penn

I really enjoyed this laid-back discussion around AI tools as part of the creative book cover design process with James Helps from Go On Write. We discuss how generative AI tools can help make more unique and interesting cover designs, and how designers can have a more imaginative time making them. This episode is supported by my Patreon community, who fund my future-focused thinking time.

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Top 5 Publishing Articles/Blog Posts of the Week 01/22-01/26

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. How Many Books Will You Read in Your Lifetime? How Are Ai Generated Books Changing The Publishing Landscape? Why Money Makes Us Squirm and How Novelist Kiley Reid Translates That Into Her Writing Celebrate Wilkie Collins 200th Birthday By Discovering His Works From Mind to Manuscript to Mo

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Why I don’t do “tripwires”

Ben Settle

A sensible question: Hey Ben, I’m a big fan of yours and I listen to your podcasts repeatedly at the gym. I am currently trying to pick a strategy for content creation for my business… -5,000 people mailing list – 54,000 subs on YT and growing – starting on other social channels as well My question – on YouTube would you treat it like a daily email and pitch my program at the end of every video, or use the videos to build my list?

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Why I don’t segment my email list

Ben Settle

In which the question is asked: “How far do you go with segmentation in your businesses/with your lists?” Answer: I don’t beyond the very basics. And even that isn’t much, since my buyers lists are not on BerserkerMail, they are in a car some joke is one step away from being an actual shopping cart… My buyer’s list that I’ve been using since 2009 and would be a tremendous pain in the gluteus assimus to switch is simply on a platform that does not play “nice” with anything —including