Content Marketing Institute

DECEMBER 13, 2024

TikTok popped back in the news last week with a U.S. appellate court ruling on requiring China-owned ByteDance to divest itself of the app or face a ban. Will U.S. users lose access on Jan. 19? Should that change your content and marketing plans?

Marketing 99

Marketing Content 99

Jane Friedman

DECEMBER 13, 2024

Photo credit: Clarissa Peterson / CC BY-NC-SA Update (December 2024): In 2012, I wrote an earlier version of this article as a warning to self-published authors who fallprey to scams that take advantage of the highly recognized industry trade show, BookExpo(also known as BEA). BookExpo no longer exists, but there are other trade shows, especially international trade shows, where the industry gathers.

Promotion 111

Promotion Retail Publishing Publishing 111

Backlinko

DECEMBER 13, 2024

Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include social media platforms, email marketing, paid ads, and other websites. For example, Backlinko distributes content by sending new blog posts to email subscribers each week: And sharing them on social media: Content distribution can help you reach a wider audience with each piece of content you create.

Content 98

Content Social Media Brand Awareness Search Engine Optimization 98

Freelance Union

DECEMBER 13, 2024

If there’s one thing I’ve learned from working with creative freelancers and small business owners for a couple of decades – most of you don’t love marketing – am I right? (There’s a reason why my most popular webinar is called Marketing For Creatives Who Hate Marketing !). The most common refrains I hear include: I don’t know what to share (and does anyone even care?

Creativity 98

Creativity Freelance Marketing Collaboration 98

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Backlinko

DECEMBER 13, 2024

You might be thinking, “What can I really do on the Semrush free account?” I was asked to test the limits of the free plan. Admittedly, this was an adjustment after using the paid tier for many years. But I was pleasantly surprised by what you can do. In this guide, I’ll walk you through concrete examples of how you can squeeze all the juice from the Semrush free account.

IT 98

IT Keywords Digital Marketing SEO 98

Blogging From Paradise

DECEMBER 13, 2024

Blog spam does not only annoy both bloggers and readers.

Blogging 81

Blogging Blog Blogger 81

Backlinko

DECEMBER 13, 2024

Want to learn about the state of Google Search in 2025? How many Google searches are there? How popular is Google visual search? Whats the Google market share in the search engine market worldwide? Keep reading as we will cover answers to these questions and more with a curated list of 21 recent Google Search statistics to know in 2025. General Google Search Statistics An estimated 6.3 million searches are conducted on Google every minute ( Statista ) The size of Google’s search index exce

Utilities 97

Utilities Engineering Advertising Engagement 97