Fri.Dec 13, 2024

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Should TikTok Ruling Take a Bite Out of Your Marketing?

Content Marketing Institute

TikTok popped back in the news last week with a U.S. appellate court ruling on requiring China-owned ByteDance to divest itself of the app or face a ban. Will U.S. users lose access on Jan. 19? Should that change your content and marketing plans?

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6 Step Content Distribution Strategy (for Maximum Reach)

Backlinko

Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include social media platforms, email marketing, paid ads, and other websites. For example, Backlinko distributes content by sending new blog posts to email subscribers each week: And sharing them on social media: Content distribution can help you reach a wider audience with each piece of content you create.

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Authors: Think Twice Before Paying to Exhibit at Industry Book Fairs

Jane Friedman

Photo credit: Clarissa Peterson / CC BY-NC-SA Update (December 2024): In 2012, I wrote an earlier version of this article as a warning to self-published authors who fallprey to scams that take advantage of the highly recognized industry trade show, BookExpo(also known as BEA). BookExpo no longer exists, but there are other trade shows, especially international trade shows, where the industry gathers.

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Why Creative Freelancers Hate Marketing

Freelance Union

If there’s one thing I’ve learned from working with creative freelancers and small business owners for a couple of decades – most of you don’t love marketing – am I right? (There’s a reason why my most popular webinar is called Marketing For Creatives Who Hate Marketing !). The most common refrains I hear include: I don’t know what to share (and does anyone even care?

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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21 Up-To-Date Google Search Statistics

Backlinko

Want to learn about the state of Google Search in 2025? How many Google searches are there? How popular is Google visual search? Whats the Google market share in the search engine market worldwide? Keep reading as we will cover answers to these questions and more with a curated list of 21 recent Google Search statistics to know in 2025. General Google Search Statistics An estimated 6.3 million searches are conducted on Google every minute ( Statista ) The size of Google’s search index exce

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10 Tips to Reduce Blog Comment Spam

Blogging From Paradise

Blog spam does not only annoy both bloggers and readers.

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Top 5 Publishing Articles/Blog Posts of the Week 12/09-12/13

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. The Copyright Dilemma in The Age of AI? Can Literary Prizes Survive Protests? The Worry of Librarians Amidst Down Childrens Sales Harvard Releases Public Domain to Ai Strand Booksellers Strike a Deal For New Contract The post Top 5 Publishing Articles/Blog Posts of the Week 12/09-12/13 a