Enchanting Marketing

NOVEMBER 12, 2024

Imagine readers hippety-hopping through your content. An autumn breeze plays with their hair. You notice a twinkle in their eye. Sounds good, doesn’t it? Now, picture a different scene … The sun is hiding behind an ink black cloud, and your readers are trudging through the mud. Their shoes feel heavy. Squelch. Sploosh. Squelch. Sploosh. Not the kind of experience you want to create, huh?

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Persuasion Writer Creativity Communication 257

Jane Friedman

NOVEMBER 12, 2024

Photo by Onin Today’s post is by book coach Nicole Pope. In journalism, we call them human interest stories—articles or broadcasts that cover the news from the perspective of individuals who are affected by the events. Casualty numbers after an earthquake, for example, may feel abstract to readers far away. An article giving voice to a mother struggling to feed her children after the family lost all their possessions in the disaster has greater resonance.

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Grammarly

NOVEMBER 12, 2024

Marketers are no strangers to the power of AI. Artificial intelligence, especially AI-powered writing support, has assisted marketing workflows for over a decade, helping marketers perform common writing tasks and check their communication for accuracy and clarity. However, recent developments in generative AI have ushered in a new era of these tools becoming more prominent in the workplace.

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Buffer

NOVEMBER 12, 2024

Here at Buffer, we think a lot about visual content — images and carousels are one of the  best types of content to post  for engagement, after all. Our  social media management tool  incorporates image posting because we know how important that element is to engage your followers and fans. But there’s one question we get asked quite often:  Where can you find free images that are high quality, fit your brand’s aesthetic, and are cleared to use for y

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Social Media Creativity Recruitment Media 63

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Ahrefs

NOVEMBER 12, 2024

Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did you find that their city has the worst train delays in the whole country?

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IT SEO 61

Freelance Union

NOVEMBER 12, 2024

As a freelancer, staying on top of tax changes is crucial for maintaining the financial health of your business and keeping in compliance with IRS tax law. Now that 2025 is on the horizon, there are many important changes to consider that could impact your tax bill. Staying informed and working on your tax plan with a professional are the best ways to avoid surprises come filing season next year.

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Freelance Union

NOVEMBER 12, 2024

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp:   [link] Identity theft happens when someone uses your personal information to impersonate you and commit fraud.

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Grammarly

NOVEMBER 12, 2024

Writing a how-to essay is an opportunity to teach others how to accomplish something step-by-step. Whether you’re explaining how to write a thesis statement or analyze a literary text, the aim is to provide readers with clear, simple steps to follow. Below, we’ll walk you through how to write a how-to essay, from choosing your topic to crafting a strong conclusion.

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BKA Content

NOVEMBER 12, 2024

What Is a Backlink Profile? Whether you sell automotive parts online or provide legal services for corporate clients, traffic is the lifeblood of your website. You can’t convert leads into customers unless you have plenty of visitors. Want your site’s inbound traffic to look like the I-95 at rush hour? A strong backlink profile is your inside track.

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Hospitality Insurance Engineering SEO 52

The Hoth

NOVEMBER 12, 2024

You may have heard that backlinks act as credibility votes on Google (heck, we mention it on this blog all the time). However, this mainly applies to dofollow backlinks. If a backlink is marked with the nofollow HTML tag, it tells search engines not to count the link towards the website’s SEO. Conversely, the dofollow HTML tag does the opposite. It tells search engines to count the backlink as an endorsement of your content’s quality, accuracy, and trustworthiness.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Express Writers

NOVEMBER 12, 2024

Imagine your brand’s content so vivid that readers can feel the silica-white sand of Tulum Beach between their toes, or taste the rich, juicy flavor of the world’s rarest meat— the Japanese Kobe beef. This kind of sensory magic can only be crafted by a writer with specialized skills — someone who can build enough excitement to compel readers to book experiences with your brand.

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Copywriter Collective

NOVEMBER 12, 2024

A few weeks ago, my friend invited me to join him at a Barcelona job fair. Procrastination got the better of me and I tagged along on a morning jaunt. The majority of the exhibitors were tech companies, which comes at no surprise considering Barcelona has become an important hub in the tech industry. While I didn’t leave with a job offer, I did spot some copy that could do with a bit of refinement.

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Ahrefs

NOVEMBER 12, 2024

When we published our list of 50 trending tech startups, surprise surprise—AI companies topped the list.

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Grammarly

NOVEMBER 12, 2024

Good communication, knowledge sharing, and collaboration across teams are what make a company greater than its parts. Cross-departmental communication skills are vital in preventing unproductive silos and encouraging teams to work toward shared business goals. Maintaining effective communication across departments is a common business challenge. Departments can get too focused on their team’s tasks and objectives, losing sight of the big picture and how collaboration with other departments benef

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Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience