Freelance Union

JULY 10, 2024

The Freelance Worker Protection Act, an iteration of “Freelance Isn’t Free”, went into effect on July 1st, 2024. This legislation provides protections for independent contractors who create products or services in Illinois or who work for a hiring entity located in Illinois.  This law will safeguard freelance workers' rights and address the prevalent issue of non-payment, reflecting a growing recognition of the importance of protecting this vital workforce sector.

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Backlinko

JULY 10, 2024

Keyword cannibalization can negatively impact your website’s organic search performance. But catching and fixing this issue can have the opposite effect. Case in point: Two of our articles on Backlinko had cannibalization issues. So, we consolidated them with a 301 redirect. And saw a 466% increase in clicks year over year. Cannibalized pages undermine your SEO efforts.

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Content Marketing Institute

JULY 10, 2024

Brief content reigns on Google, YouTube, and other social media platforms. But how do you write great meta descriptions, excerpts, and episode descriptions within their character-limiting requirements? Read on.

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Jane Friedman

JULY 10, 2024

Book publishing is a New York–centric business, to a fault. All of the major US publishers are based there, as are many literary agents. You’ll find prestigious publications, nonprofits, and organizations for writers in NYC—such as The Authors Guild, Poets & Writers, The Center for Fiction, the Council for Literary Magazines and Small Presses, the National Book Award—need I go on?

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Hacker

JULY 10, 2024

Learning how to start writing a story, whether you dream of being a novelist or simply want to entertain friends with anecdotes, can feel daunting. One crucial thing to remember is you don’t have to start at the beginning. You can begin writing at any point that compels you. Some writers prefer to let the story unfold organically, writing whatever scene pops into their mind.

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ContentWriters

JULY 10, 2024

Do US-based writing services actually offer a significant advantage? The short answer is yes. This article explores the reasons why. Your content is often the first impression a shopper has with your company. It shapes their perception of your brand and affects whether they will engage with you or click on a competitor. To help your business maximize visibility, authority, and conversion, your content must engage your readers and speak to them like a trusted friend.

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Contently

JULY 10, 2024

Editors who’ve experimented with generative AI for spinning articles from whole cloth know its fondness for “rich tapestry” metaphors. Strategists, too, learning how to use ChatGPT for content marketing have likely encountered less-than-revelatory “strategies” like “create compelling content that resonates with your target audience.” It’s unsurprising that AI leans heavily on cliches.

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iWriter

JULY 10, 2024

Are you feeling stuck in a content creation rut? Are you struggling to brainstorm fresh and engaging ideas for your blog, social media, or website? Look no further! In this blog post, we will explore some creative strategies and tips on how to come up with content ideas that will captivate your audience and keep them coming back for more. Get ready to ignite your creativity and take your content game to the next level!

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BKA Content

JULY 10, 2024

What Is a Touchpoint in Marketing? Most digital marketers now use multi-touch attribution analytics as a key metric of success, so touchpoints must be important. However, this raises the question: What is a touchpoint in marketing? You’re likely also wondering how you can use touchpoint marketing to boost your overall success. Let’s dive into the details to help you nail this part of your strategy.

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