Freelance Magic
DECEMBER 6, 2022
I’m not the biggest fan of LinkedIn. I’ve never been a fan of it and recently it seemed to get more… salesy? My inbox was full of people trying to sell me something and the posts on my homepage all seemed to be lightly veiled humble brags. But I’d heard from a lot of freelancers that LinkedIn was THE place to be. And, with the threat of Twitter going up in flames, I was keen to try out some other platforms.
Elna Cain
DECEMBER 3, 2022
Making money by doing what you love sounds great, doesn’t it? I know I got into freelance writing because I absolutely love it. It’s an opportunity for me to follow my passion, earn an income, and work from home. But part of being a successful freelance writer is not how well we write or how many clients we have – we also have to understand the money aspect of our business.
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Blogging Wizard
DECEMBER 1, 2022
Do you want to get your blog into great shape for the new year? But not sure how? No problem. I’ve got you covered. In this article, you will discover.
Enchanting Marketing
DECEMBER 20, 2022
An ordinary Thursday morning, the 1st of December. It’s still dark. As I wake up, I notice an unusual sense of lightness, as if a burden has lifted. I’m writing this a few days later, and I’m glad you can’t see me. It’s cold, and I’m wearing a dressing gown over my clothes. I briefly interrupt my typing to wrap my fingers around a hot cup of tea.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Kristi Hines
DECEMBER 20, 2022
View this post on Instagram A post shared by Mindy Kaling (@mindykaling). View this post on Instagram A post shared by Hugh Jackman (@thehughjackman). View this post on Instagram A post shared by Alexandra Raisman (@alyraisman). View this post on Instagram A post shared by Bridget Moynahan (@bridgetmoynahan). View this post on Instagram A post shared by Cindy Crawford (@cindycrawford).
Content Marketing Institute
DECEMBER 5, 2022
Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Elna Cain
DECEMBER 23, 2022
Right now, 82% of the total number of working freelancers are freelance writers. With this recent explosion of freelancers in the workforce, 24% of those freelance writers are making $50,000/year from their writing niche service. Is that mind-blowing for you? Did you think that writers could truly make that much money? With this information, maybe you are NOW thinking about whether or not freelance writing is the best online business to start with.
Neil Patel
DECEMBER 13, 2022
With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing.
Quick Sprout
DECEMBER 6, 2022
Where is your website traffic coming from? If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. You won’t be able to generate leads for your business if nobody can find you. Did you know 93% of experiences on the Internet start with a search engine? What happens after someone makes a search?
Grammarly
DECEMBER 14, 2022
When you need to support a claim, it can be tempting to support it with a statement from an authority figure. But if done improperly, this could be a logical fallacy—the appeal to authority fallacy. . While experts are often the best people to reference for credible information, it’s possible to use an expert’s statement in a way that isn’t logically sound.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Content Marketing Institute
DECEMBER 22, 2022
Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023.
Jane Friedman
DECEMBER 12, 2022
Photo by cottonbro studio. Today’s post is by Allison K Williams ( @GuerillaMemoir ). Join her on Dec. 14 for the online class Second Draft: Your Path to a Powerful, Publishable Story. Writers often dread writing a synopsis. After carefully composing scenes, fleshing out characters and establishing relationships, now we’re supposed to summarize the whole thing in under two pages?
Elna Cain
DECEMBER 20, 2022
“If my chair suddenly changes position, I end up in pain.” This is what I told the Globe and Mail back when they interviewed me about the pain I experienced while working from home. My pain and discomfort started in my neck and back and eventually made their way through my arms to my hands. I had to start pacing myself and taking time off from work to allow the pain to subside.
Neil Patel
DECEMBER 9, 2022
There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes – you name it. But when you’re scaling and growing your small business, you need to start cutting time from as many tedious tasks as possible.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
CopyBlogger
DECEMBER 8, 2022
Does content marketing mastery mean you’re the best all around? The best copywriter, the best graphic designer, the best blogger? Continue Reading. The post 5 Keys to Content Marketing Mastery in 2023 appeared first on Copyblogger.
Blogging From Paradise
DECEMBER 1, 2022
(Updated 12-1-2022) Making money through your blog is not as easy, comfort or as difficult as bloggers claim. Opening the proper income […].
Content Marketing Institute
DECEMBER 13, 2022
B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.
Jane Friedman
DECEMBER 29, 2022
Photo by Volodymyr Hryshchenko on Unsplash. Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. As an independent editor and book coach, I’ve worked with writers at every stage of the writing process, from those first brainstorming exercises all the way through to the polished final draft.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Grammarly
DECEMBER 29, 2022
Do you know when to use quotation marks for titles? Knowing whether to use italics or quotation marks for titles is one of the most common problems students have, especially when it comes to academic writing where you discuss your sources. Luckily, there are consistent themes that can help you pick the right format for each title, no matter what style guide you’re following. .
Contently
DECEMBER 29, 2022
We all know the rush of excitement that comes with publishing a piece of content. The feeling that your hard work is (finally) out in the world, and you can breathe a momentary sigh of relief, sit back, and admire the final product. But your work isn’t really done yet. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks.
Ahrefs
DECEMBER 29, 2022
We’ve pulled a list of keywords that are currently trending or trended in the past three months from our database of 19.2 billion keywords.
Neil Patel
DECEMBER 11, 2022
When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Content Marketing Institute
DECEMBER 8, 2022
You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too.
Jane Friedman
DECEMBER 7, 2022
Photo by Kevin Luke on Unsplash. Today’s post is by writer, editor and book coach Ariel Curry ( @arielkcurry ). Last year, Albert Bandura, a renowned psychologist and giant in the field of education, passed away in his 90s. Bandura is best known for his pioneering work around the idea of self-efficacy—a concept that impacts you everyday and has powerful potential for your writing life as well.
Melanie Saxton
DECEMBER 31, 2022
In my very last blog post in 2022, I’ll share many, many good reasons to outsource your book to a ghostwriter. Outsourcing saves time and energy and spares authors (especially first-time authors) from frustration. A trained, skilled, and highly experienced ghostwriter will manage your project, and conceptualize, develop, and oversee the details.
Contently
DECEMBER 1, 2022
A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. If I asked you to buy a chocolate chip cookie that I made, would you? Without additional information, probably not. What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Ahrefs
DECEMBER 15, 2022
Performing this kind of analysis allows you to find sites that commonly link to websites similar to yours.
Credible Content
DECEMBER 23, 2022
Conversational copywriting boosts your sales. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. What all you need to do to be a conversational copywriter? Many confuse conversational copywriting with dumbing down their writing: it is not like that. You need to write the way your audience speaks.
Content Marketing Institute
DECEMBER 14, 2022
Have things changed since the brand created its content marketing strategy? Probably. Then you probably need to consider a content pivot.
Jane Friedman
DECEMBER 8, 2022
Photo by Daniel Reche. Ask the Editor is a column for your questions about the editing process and editors themselves. It’s a place to bring your conundrums and dilemmas and mixed feelings, no matter how big or small. Want to be considered? Learn more and submit your question. This month’s Ask the Editor is sponsored by The S**t No One Tells You About Writing Podcast.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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