Blogging Wizard

DECEMBER 1, 2022

Do you want to get your blog into great shape for the new year? But not sure how? No problem. I’ve got you covered. In this article, you will discover.

Blog 288

Blog Blogging 288

Freelance Magic

DECEMBER 6, 2022

I’m not the biggest fan of LinkedIn. I’ve never been a fan of it and recently it seemed to get more… salesy? My inbox was full of people trying to sell me something and the posts on my homepage all seemed to be lightly veiled humble brags. But I’d heard from a lot of freelancers that LinkedIn was THE place to be. And, with the threat of Twitter going up in flames, I was keen to try out some other platforms.

Freelance 260

Freelance Storytelling Concept Brand 260

Elna Cain

DECEMBER 3, 2022

Making money by doing what you love sounds great, doesn’t it? I know I got into freelance writing because I absolutely love it. It’s an opportunity for me to follow my passion, earn an income, and work from home. But part of being a successful freelance writer is not how well we write or how many clients we have – we also have to understand the money aspect of our business.

Finance 208

Finance Freelance Writer Entertainment 208

Content Marketing Institute

DECEMBER 5, 2022

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).

Content Marketing 145

Content Marketing Marketing Content 145

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Jane Friedman

DECEMBER 14, 2022

Photo by Laura Crowe on Unsplash. Today’s post is by author Eva Langston ( @eva_langston ). Don’t be fooled by the title. I’ve actually sent hundreds of queries for four different novels over the past decade. Without going into detail, I queried a novel and eventually got an agent, parted ways with that agent, queried some more, collected rejections, wrote three more novels, queried more, revised a lot, had some babies, and then got back to querying.

Publishing 145

Publishing Publishing Publisher Projects 145

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing.

Marketing 144

Marketing Social Media Content Creation Ads 144

CopyBlogger

DECEMBER 8, 2022

Does content marketing mastery mean you’re the best all around? The best copywriter, the best graphic designer, the best blogger? Continue Reading. The post 5 Keys to Content Marketing Mastery in 2023 appeared first on Copyblogger.

Content Marketing 139

Content Marketing Marketing Content Copywriter 139

Contently

DECEMBER 29, 2022

We all know the rush of excitement that comes with publishing a piece of content. The feeling that your hard work is (finally) out in the world, and you can breathe a momentary sigh of relief, sit back, and admire the final product. But your work isn’t really done yet. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks.

Publishing 137

Publishing Publishing Publisher Landing Page 137

Content Marketing Institute

DECEMBER 22, 2022

Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023.

Content Marketing 136

Content Marketing Marketing Content 136

Jane Friedman

DECEMBER 12, 2022

Photo by cottonbro studio. Today’s post is by Allison K Williams ( @GuerillaMemoir ). Join her on Dec. 14 for the online class Second Draft: Your Path to a Powerful, Publishable Story. Writers often dread writing a synopsis. After carefully composing scenes, fleshing out characters and establishing relationships, now we’re supposed to summarize the whole thing in under two pages?

Writing 144

Writing Writer Publishing Publishing 144

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Neil Patel

DECEMBER 9, 2022

There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes – you name it. But when you’re scaling and growing your small business, you need to start cutting time from as many tedious tasks as possible.

Marketing 140

Marketing Social Media Digital Marketing Ads 140

Grammarly

DECEMBER 14, 2022

When you need to support a claim, it can be tempting to support it with a statement from an authority figure. But if done improperly, this could be a logical fallacy—the appeal to authority fallacy. . While experts are often the best people to reference for credible information, it’s possible to use an expert’s statement in a way that isn’t logically sound.

Medical 135

Medical Communication Writing Writer 135

The Write Life

DECEMBER 19, 2022

The term “sensory language” refers to language used in writing that connects the readers to real life senses—touch, sight, sound, smell, and taste. Writing with sensory language falls into the “show don’t tell” realm of writing advice, where painting a vivid picture of what you want your reader to see is much more impactful than just listing the facts of that scene.

Prose 128

Prose Writing Food Projects 128

Contently

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. If I asked you to buy a chocolate chip cookie that I made, would you? Without additional information, probably not. What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms?

Brand 131

Brand Manufacturing Education Text 131

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Content Marketing Institute

DECEMBER 13, 2022

B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.

Content 131

Content Sales 131

Jane Friedman

DECEMBER 29, 2022

Photo by Volodymyr Hryshchenko on Unsplash. Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. As an independent editor and book coach, I’ve worked with writers at every stage of the writing process, from those first brainstorming exercises all the way through to the polished final draft.

Writer 141

Writer Social Media Projects Writing 141

Neil Patel

DECEMBER 11, 2022

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.

Marketing 131

Marketing Sales Engagement Concept 131

Ahrefs

DECEMBER 15, 2022

Enterprises usually have the highest demands for data. They also need high limits and easy access through APIs so they can get quick insights and report on progress. Let’s look at your options.

SEO 127

SEO 127

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Grammarly

DECEMBER 29, 2022

Do you know when to use quotation marks for titles? Knowing whether to use italics or quotation marks for titles is one of the most common problems students have, especially when it comes to academic writing where you discuss your sources. Luckily, there are consistent themes that can help you pick the right format for each title, no matter what style guide you’re following. .

Copy 129

Copy Text Website Writing 129

Contently

DECEMBER 2, 2022

The Chief Marketing Officer (CMO) position as we know it is in trouble. Companies like Taco Bell, Uber, Johnson & Johnson, and Hyatt Hotels have eliminated the CMO position and course-corrected with replacement roles like Chief Growth Officer, Chief Experience Officer, or Chief Revenue Officer. Only 70% of Fortune 500 companies had CMOs in 2019, down from 4% in 2009, and their tenure is the shortest of the C-suite at 3.5 years.

Marketing 126

Marketing Management Digital Marketing Advertising 126

Content Marketing Institute

DECEMBER 8, 2022

You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too.

Content 129

Content 129

Jane Friedman

DECEMBER 7, 2022

Photo by Kevin Luke on Unsplash. Today’s post is by writer, editor and book coach Ariel Curry ( @arielkcurry ). Last year, Albert Bandura, a renowned psychologist and giant in the field of education, passed away in his 90s. Bandura is best known for his pioneering work around the idea of self-efficacy—a concept that impacts you everyday and has powerful potential for your writing life as well.

Writing 140

Writing Persuasion Education Concept 140

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

ProWritingAid

DECEMBER 16, 2022

Freelance writing can be a bit of a roller coaster ride. There are times when the work and the deadlines are almost unmanageable. Then there are those slow times, when other work can be done – updating a website, writing more posts for a personal blog, revising social media profiles, bookkeeping, etc. Use these apps to make the most of your time.

Management 124

Management Writer Freelance Social Media 124

Blogging From Paradise

DECEMBER 1, 2022

(Updated 12-1-2022) Making money through your blog is not as easy, comfort or as difficult as bloggers claim. Opening the proper income […].

Blog 138

Blog Blogging Blogger 138

ThemeIsle

DECEMBER 20, 2022

If you run a small online business with limited marketing resources, you may struggle to send bulk emails to your consumers. Fortunately, you can quickly and easily elevate your marketing strategy when you send a mass email in Gmail. In this post we'll show you how to do it. The post How to Send a Mass Email in Gmail appeared first on ThemeIsle Blog.

Marketing 123

Marketing Blogging Blog Post 123

Contently

DECEMBER 27, 2022

It’s almost 2023. Before you watch the ball drop on December 31st, it’s important you take a minute to look at the work you did in 2022 and evaluate its effectiveness. The end of the year is when many of us take a well-deserved break from the daily grind. While we may be absent from our Slack channels for the next week or two, now’s not the time to step away from our customers and prospects.

Content Marketing 123

Content Marketing Marketing Content Utilities 123

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Grammarly

DECEMBER 28, 2022

Have you ever wished you could pull a character aside and explain the situation to them? “Don’t worry, Romeo—Juliet is faking it,” you might say. If you’ve had that feeling, then the writer is using dramatic irony, a story structure where the reader has more information than the characters. Dramatic irony can create contrast, tension, and suspense in writing.

Writing 125

Writing Writer Communication Creativity 125

Jane Friedman

DECEMBER 8, 2022

Photo by Daniel Reche. Ask the Editor is a column for your questions about the editing process and editors themselves. It’s a place to bring your conundrums and dilemmas and mixed feelings, no matter how big or small. Want to be considered? Learn more and submit your question. This month’s Ask the Editor is sponsored by The S**t No One Tells You About Writing Podcast.

Prose 139

Prose Writing Construction Creativity 139

Quick Sprout

DECEMBER 5, 2022

Diversity is becoming a central conversation in the workplace, so employee resource groups are increasingly important. These groups create a safe space for employees from different genders, races, ages, and cultures to come together and raise awareness about their experiences. They also give people an opportunity to share any issues they are facing, both in the workplace and in their communities.

Recruitment 119

Recruitment Collaboration Communication Food 119

Article Writing

DECEMBER 1, 2022

Not all companies can interact with their customers in the same way. Based on a business purpose and demographic focus, the way they “talk” to their audience needs to match up. . For instance, some businesses can get away with a friendlier, joking demeanor in their site copy and interactions with clientele. For a different business, this attitude comes off as unprofessional. .

Writing 119

Writing Copy Concept Communication 119

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing