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'This is a guest contribution from Jennifer Landry. What do you think of when you hear the word etiquette? For most people, the term conjures up images of a relative telling them to chew with their mouth closed, or to take their elbows off the table. So what does it mean when it’s applied to social media? In general terms, etiquette is a set of guidelines on how to behave properly around other people.
'This is a guest contribution from Rizvan Ullah. Many people have been affected by the chain of Google Panda updates which began to roll out in February 2011. With an influx of information readily available, it’s become more important to provide only the best results for those using Google while skimming through search results. Google has said numerous times that their mission has always been to be the best search engine providing users with solutions to everyday problems, questions, references,
'When you make the decision to grow your blog and hopefully create an income from it, it can be so easy to fall into the trap of doing everything all at once in the name of getting as much exposure as you can. You’re blogging every day, you’re promoting those posts to your Facebook, Twitter, Google+, you’re ensuring all posts have a Pinnable image, and you’re Instagramming the behind-the-scenes for your followers.
'Sometimes blogging is just slooooww… If you’ve ever been struggling (painfully) to write a couple of paragraphs that would make sense , only to find yourself with 400 words after two hours of effort then you know what I mean. … There can be many reasons why this is possibly your reality at the moment. Maybe it’s just not your day.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
'This is a guest contribution from Pooja Lohana. Let’s face it. As a blogger, you have a knack to find just one more task that needs to be done. Now. Then there are times when you just don’t feel like doing that pesky little task – the more you think about it, the more you imagine the worst, and the more you procrastinate. No matter what your situation, here are 15 productivity hacks that really work, well if you only try them.
'This week on my main blog – Digital Photography School – we launched our 24th photographic eBook ( a guide to post production of portrait images ) and it got me thinking back about some of the changes in my blogging since I started back in 2002. Over the last five years I’ve completely changed the way that I monetise my blogs. Up until this point my focus had very much been about making money through advertising (with some affiliate marketing) but in 2009 I began to experiment
'What is your blog about? It’s a question all bloggers get asked from time to time. How do you answer it? It’s also a question I know many ProBlogger readers wrestle with – particularly when starting out. What is my niche? Do I even need a niche? How do I define my niche? Every time I run a Q&A webinar over on ProBlogger.com , I get questions around whether bloggers need a niche.
'What is your blog about? It’s a question all bloggers get asked from time to time. How do you answer it? It’s also a question I know many ProBlogger readers wrestle with – particularly when starting out. What is my niche? Do I even need a niche? How do I define my niche? Every time I run a Q&A webinar over on ProBlogger.com , I get questions around whether bloggers need a niche.
'This is a guest contribution from Wil of Startup Bros. What’s the best way to pitch a content idea to the big players in your niche? What do today’s top publishers look for in a contribution? Many of today’s biggest influencers get hundreds of pitches every week. How do you stand out from the crowd? It’s a tough question to answer unless you’re the one who’s doing the sifting.
'This is a guest contribution from Sabina Stoiciu. So you have a business blog (you DO have a blog for your business, yes?). Well it’s a great decision, and a decision that is growing in popularity. In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. A number which has consistently grown from 52% back in 2009. Today is also not the first time somebody tells you a blog will bring several advantages to your business.
'This is a guest contribution from Karol K. You can read the first post in this series “The Power of TK in Content Writing and How it Can Help You” here. Imagine yourself in the following scenario… It’s a normal Tuesday and you decide to write a blog post. You start confidently with a blank screen, and after a minute or so, the first sentence is ready.
'This is a guest contribution from PR specialist Caitlin Dodds. I remember sitting alone in the airport with three hours to kill before my flight to Madrid. Squirming on the hard plastic chairs at my boarding gate with my laptop perched on my knees, I typed my first post on my new study abroad blog. You know the saying, “the rest is history”? Well, that cold January day is a big part of where I am today because my little study abroad blog helped determine my career and land my first job.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
'This coming Tuesday/Wednesday (depending where you live) I’m running a free webinar with Chris Garrett. The time of the webinar is: Los Angeles : 5pm Tuesday 28th. New York : 8pm Tuesday 28th. London : 12am Wednesday 29th (sorry my UK friends!). Singapore and Perth : 8am Wednesday 29th. Cape Town : 2am Wednesday 29th. Melbourne and Sydney : 11am Wednesday 29th.
'Last week we had Jodi from Practising Simplicity talk us through the decision behind rebranding her six-year-old established blog. Many of you had questions about the technical details of moving a blog, so I’ve rounded up some resources to help. You will find everything from changing social media handles to 301 redirects. Feel free to ask any questions in the comments and we will try to assist!
'This is a guest contribution from email marketer Luke Guy. How exactly do sponsors determine a price for ads on a blog? What would you consider the “golden standard” as for measuring how much a brand is worth or the size? There are many ways to do this. It’s important to know this so you can figure where to spend most of your time and building. Here are general ways to determine brand size: Your follower numbers on social media.
'This is a guest contribution from Mark Potter. Greggs is the UK’s largest bakery chain, famed for its sausage rolls and steak bakes. They have always enjoyed a strong social media presence, winning a Digital Impact Award in 2013 for a ‘Sandwich Maker’ Facebook app. As a relatively low-budget food chain, they are a popular target for online abuse. As a result, they have already developed a robust strategy for dealing with complaints and controversy: Things turned particularly sour in August, whe
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
'This is a guest contribution from Richard Akhmerov. Benefits, benefits, benefits. We’ve all heard that benefits sell, not features. Create needs, not wants. But this is all rehashed information. And no amount of reading will make you better at the following if you don’t practice it by trying. But there is one thing missing from all of this marketing talk.
'This is a guest contribution from Jignesh Gohel. Google Adwords has been the most popular tool for online advertising. It is easy enough to set, optimize and start reaping the profits. However, a few know that it can be a highly relevant tool for bloggers too. Many popular blogs are already using Google Adwords to popularize and monetize the sites.
'This is a guest contribution from Luke Guy. Email is the key to a strong online presence. Like a binder to a book, so is the email list to blog/website. If used incorrectly, email marketing can destroy your business or it can build it into an empire. Strategy combined with creativity creates amazing profits and engagement. What’s the best way to write successful emails?
'For new (and even established bloggers) there’s a cloud of mystery in the Australian blogging industry around setting advertising rates. As the community manager for Blogger Connect, one question I get asked a lot is: “how many unique views do I need before I start advertising?” Secondly, it’s: “how much do I charge?” With no real industry standard, it is also a question asked around the world.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
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