April, 2024

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42 Social Media Post Ideas To Boost Your Brand (+ Examples)

Adam Connell

Looking for social media post ideas? I’ve got you covered. It’s important for brands to stay active on social, but I know how tough it can be to keep coming up with fresh post ideas to fill out your content calendar. To help give you some inspiration, I’ve put together this huge list of tried-and-tested.

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Be the Human In The Loop… And why this is so important when using AI writing tools.

Nick Ursborne

You have a lot of choices when using AI to write content. First, you can choose between the major Large Language Models, like ChatGPT, Gemini, Claude3 and others. Then you have dozens, if not hundreds of new AI-writing platforms, most of which are using these models as the engines that drives them. It’s little wonder the web is being flooded with new AI content, most of it sounding like it was written by a well-meaning robot.

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The Job Interview Process Is Getting Out of Hand – Freelancing is The Way to Go

Elna Cain

Have you been on LinkedIn lately? I’ve been hearing a lot of stories about ultra-long job interview process steps, multiple people involved, and at the end of all the hoops candidates go through, they are told they didn’t get the job. Wh-what? I find this crazy. I mean, I haven’t had a traditional job for about eleven years, but still, I don’t recall a job interview going like that.

Freelance 220
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How to Stay Competitive in a Saturated Freelance Market

Freelance Writing Jobs

I’m probably preaching to the choir, but landing a gig these days is no walk in the park. And the reason is quite simple. Over 1.57 billion of the total 3.38 billion global workforce are freelancers. Even worse is that this figure keeps increasing every minute and adds to the already saturated freelance market. That means you have to put in more effort to compete with dozens or even hundreds of other freelancers for a spot.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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The (flexible) formula I use to market my freelance business

Freelance Magic

“We’re taking content in-house”. It’s a perfectly plausible thing for a brand to do, but it was a kick in the teeth for me. I’d kept my diary light for the next month to accommodate a huge new contract I’d picked up, but the client decided not to renew and to take their content in-house instead. It happens, but it still sucks, however many times it’s happened.

Freelance 130
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50 Euphemism Examples + Why You Should Use It

Make a Living Writing

In the realm of language and literature, euphemism serves as a linguistic tool that softens the impact of potentially harsh or sensitive words or phrases. It involves substituting a mild or indirect expression for one that might be considered too blunt, offensive, or uncomfortable in certain contexts. In this article, we will be exploring various ways to use euphemisms in your writing and give some euphemism examples.

IT 95

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15 Exceptional WordPress AI Plugins to Grow Your Business

Neal Schaffer

You already know that WordPress is the biggest, most popular content management system in the world. You should also know that there are many tools that exist specifically to increase its basic functionality that we call plugins. What you might not know is that there has been an explosion in the number and functionality of […] 15 Exceptional WordPress AI Plugins to Grow Your Business appeared first on NealSchaffer.

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Should Your Brand Shout Its AI and Marketing Plan to the World?

Content Marketing Institute

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Brand 126
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In Conclusion: The Growing AI Content Pollution Problem

David Meerman Scott

Artificial Intelligence tools like ChatGPT makes content creation super easy. However, garbage web content has quickly become a huge and growing problem. Let’s call it what it is: AI Pollution.

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36 Best Blog Niches That Actually Make Money

Blogging Wizard

Are you in need of a few blog niche ideas for your next online business venture? Blogging is one of the most effective forms of content marketing. It allows you.

Blog 286
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How to Explain Your Ideas Clearly: The Zoom-In-Zoom-Out Technique

Enchanting Marketing

How good are you at explaining your ideas? Do readers jump up to implement your advice? Let’s be honest, writing a good explanation is tougher than it seems. Explanations often turn out to be a tad dry and uninspiring—and when we fail to captivate our readers, we fail to communicate our ideas, too. So, what can you do to explain with clarity and zing?

Concept 217
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How to be more collaborative when working with AI.

Nick Ursborne

Much of the time, we use tools like ChatGPT to answer questions. Search engines like Google have trained us for decades to interact with the internet in this question-and-answer format. “Where can I find the best price for an all-inclusive vacation in Cancun?” “How do I make coffee with a percolator?” We bring those same habits to models like ChatGPT, or hybrid tools like Perplexity.ca.

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9 REAL Challenges of Being a Freelance Writer (& How to Overcome Them)

Elna Cain

Every year, more and more companies are seeing the benefits of hiring freelancers over employees. In fact, up to 62% of companies are already hiring freelancers and aren’t stopping. With saving costs, faster deliverables, and a larger pool of talent to find specialized workers, it’s no wonder freelancing seems like the life to live. Or is it?

Freelance 205
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New Release Spotlight: Cara Putman

Rachelle Gardner

Happy release day to author Cara Putman! In this suspenseful novel, Janae Simmons left the small town of Kedgewick, Virginia, ten years ago to pursue her legal career and never looked back –until a professional mistake leads her to her grandmother’s historic carriage house and to the town where her past threatens to find her. Carter Montgomery, director of the local art museum, is embroiled in a scandal involving stolen paintings.

Post 173
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Beyond the Podium: Recapturing the Invisible College

AIIP

By Mary Ellen Bates I am writing this on my way home from the AIIP 2024 Symposium, held in St. Louis April 18-21. The conference sessions, including thought-provoking keynotes and local and AIIP speakers, offered fresh insights and new perspectives – even for someone like me who has attended 30+ AIIP annual conferences. I was… Read More » The post Beyond the Podium: Recapturing the Invisible College appeared first on AIIP Connections Blog.

Writing 158
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31 Best Affiliate Products To Promote All Year Round

Blogging Wizard

Affiliate marketers can make a lot of money selling products online. But there’s growing competition. So if you want to join them, it’s not enough that you find the right.

Promotion 205
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How to Find Your Flow

Enchanting Marketing

Henrietta reads her blog post once more. She changes a word here and there. Corrects a typo. And then strengthens her final two sentences. It’s done. And it feels good. Oh, she thinks, if only writing could always be this way. The feeling of being fully present and at ease in her skin. The quietness. The focus. The flow. How come her inner critic falls asleep when she’s so focused?

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A Simple Website Checklist For Web Design, Build And Content

Caroline Gibson

Thinking of getting a new website? Sorted out a domain name and branding? Great! But hang on – there’s a lot more to having a website designed and built than just thinking about the pages you need and the navigation. Here’s my simple website checklist to help. This website checklist hopefully covers all the key questions to ask your web provider and points to consider in order to get a detailed and accurate estimate and save time and headaches.

Website 147
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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25 Must-Have Freelance Writing Newsletters to Gain a Job

Elna Cain

One of the hardest things new freelance writers face is the uphill battle of trying to find a dang writing job. It can be challenging if you don’t know where to look or all you see from freelance platforms like Upwork are low-paying writing jobs. Over the years, I’ve posted articles on finding writing gigs and even created videos about best places to find gigs for writers.

Freelance 180
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How to Try ChatGPT for Free Without an Account or Login

Kristi Hines

OpenAI announced a new way for you to try ChatGPT, the top AI chatbot, for free without an account or login. Simply visit chat.openai.com and start a conversation with ChatGPT-3.5. Although OpenAI published this announcement on April Fool’s Day, it is not a joke. OpenAI also noted that ChatGPT has over 100 million people in 185 countries using the AI chat to learn something new, find inspiration, and get answers to burning questions.

Publisher 147
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Turn Fact Into Fiction—Without Hurting Someone or Getting Sued

Jane Friedman

Photo by Antoni Shkraba Today’s post is by author Caroline Leavitt ( @carolineleavitt ). I’m sitting at a table talking to a friend when they tell me this astonishing, deeply compelling story about what happened to them when they were 15 and they had committed a murder, and yes, they did it, and yes, they served time. Early released, desperate to be forgiven, my friend then created a whole new identity and began to live a new life.

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Don’t Follow Tesla’s Marketing Mistake

Content Marketing Institute

Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?

Marketing 132
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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HARO Has Been Dead for a While

Ahrefs

I know nothing about the new tool. I haven’t tried it. But after trying to use HARO recently, I can’t say I’m surprised or saddened by its death. It’s been a walking corpse for a while.

IT 130
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New Release Spotlight: Kristy Cambron

Rachelle Gardner

Happy release day to author Kristy Cambron! In her latest release, The British Booksellers, You’ve Got Mail meets Downton Abbey for rival booksellers who get a second-chance romance they never expected. In this historical novel of the Forgotten Blitz, a found family of booksellers must set aside their differences and fight to save their community and each other during England’s single most devastating event of WWII.

Post 130
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The Ultimate Guide To Email Marketing

CopyBlogger

Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.

Marketing 128
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Combining Self-Portrait Photography with AI-Generated Image Backdrops

Kristi Hines

In a recent collection of images I created for social media, I experimented with combining self-portrait photography and AI-generated images created with ChatGPT/DALL-E3 as backdrops. Example 1: Waiting (Self-Portrait + AI-Generated Image Backdrop) Self-portrait photography combined with AI-generated image background, April 2024 The black and white image displays a monochromatic, classic library setting with a woman standing in the center.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Boundaries Are About More Than Simply Carving Out the Time to Write

Jane Friedman

Photo by Erin Larson on Unsplash Today’s post is by writer Mirella Stoyanova ( @mirellastoyanova ). There are a select few life lessons that I am fated to learn the hard way. As a therapist, a trauma survivor, and a consummate people pleaser (not to mention a woman), setting healthy boundaries is one of them. So I should have known that establishing my own boundaries would be an important part of developing my identity as an emerging writer.

Writing 126
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How To Get Unstuck With Generative AI in Your Content and Marketing

Content Marketing Institute

Generative AI isn’t serving marketers well. All the options make it easy to apply, but all the options make it more difficult to decide what to do. To help, use this categorization chart that looks at capabilities and efficiencies.

Marketing 130
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brightonSEO Live Blog

Ahrefs

Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want swag!).

Blog 127
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New Release Spotlight: Becca Kinzer

Rachelle Gardner

Happy release day to author Becca Kinzer! Becca’s second novel “Love in Tandem” hits shelves today. In this rom-com, Charlotte is perfectly content leading a quiet life in her small hometown. Zach is an adventurer with unquenchable wanderlust. The two couldn’t be any more opposite if they tried. But a tandem bicycle and a 500-mile road trip just might change all that.

Content 130
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.