Enchanting Marketing
NOVEMBER 28, 2023
What is beauty? The Irish poet John O’Donohue said : “Beauty is that in the presence of which we feel more alive.” I like that. I can feel the presence of beauty when sun rays peek through the trees. I can hear the beauty in the raw voice of 71-year old Johnny Cash singing We’ll meet again. I can witness beauty in an unexpected gesture of kindness.
Enchanting Marketing
NOVEMBER 14, 2023
How do you make your words more powerful? How do you make your words sparkle so you ideas can burst forward? As writers, we often emulate the old masters. We study adverts by David Ogilvy and Gary Halbert. We devour the books by Hemingway and Chandler. We try to figure out why their writing is so powerful, and then apply the same techniques to our own writing.
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Blogging Wizard
NOVEMBER 8, 2023
Want to learn how to promote your blog and get more people reading your content? We’ve got you covered. In this post, you’ll learn 35 powerful promotional tactics you can.
Nick Ursborne
NOVEMBER 14, 2023
There is something flat and unsatisfying about writing in a formulaic way. Academic writing. Business writing. Marketing writing. You do the work. You put the words together. You wait for pay day. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Kayleigh Moore
NOVEMBER 13, 2023
A few weeks back, I asked a question in my newsletter. I wanted to know what people *really* needed help with writing-wise. Common themes emerged: Accountability. Encouragement. Guidance. Writing.it isn't easy for most people. Pair that with busy schedules, being our own worst critics, and not knowing what to write about, and it's easy to see why so many people opt to *NOT* write anything at all.
Caroline Gibson
NOVEMBER 22, 2023
I recently came up with a campaign concept which involved using words joined by “and” in phrases. I was after a quick resource for inspiration beyond the phrases I already knew. It was frustrating: I knew what I wanted to find, but not the correct term to search for the result. Because if you Google phrases joined by “and” (which seemed a pretty obvious place to start, frankly, a load of stuff pops up to do with conjunctions (i.e., “and”, “but”, and “or”).
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Jane Friedman
NOVEMBER 15, 2023
Photo by Tommes Frites Today’s post is by author and writing coach April Dávila ( @aprildavila ). Have you ever read a description in a book and actually stopped to say to yourself, “Dang, that’s good.” And then maybe read it again? If so, you’ve probably also read a book where you found yourself mumbling, “I really don’t need to know every detail about this guy’s library/tools/muffin recipe” as you flip a few pages to find where the story picks up again.
Blogging Wizard
NOVEMBER 3, 2023
Looking for beginner-friendly blogging tips you can use to start or grow your own blog? We’ve got you covered! In this post, you’ll learn 33 proven blogging tips for beginners.
Nick Ursborne
NOVEMBER 25, 2023
Back in 1995 I published my first website. Those were the early days of the web as a place for business. That year there were just 16 million people online. It wasn’t until 1998 that the number of people using the web hit 100 million. From zero to 100 million in a little over 3 years. That rapid rate of change was deeply disruptive to traditional, bricks-and-mortar businesses.
Content Marketing Institute
NOVEMBER 2, 2023
With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Melanie Saxton
NOVEMBER 30, 2023
My ghostwriting project services and white-label collaborations involve non-disclosure agreements. They remain highly confidential, and I remain anonymous (thus, the “ghost” in “ghostwriter.” You’ll see positive book editing feedback from dozens and dozens of authors on my Testimonials page , and you might wonder about feedback for ghostwriting projects.
Ahrefs
NOVEMBER 23, 2023
Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently grow traffic—without unnecessary brain strain.
Jane Friedman
NOVEMBER 7, 2023
Photo by Pixabay Today’s post is excerpted from How to Enjoy Being Edited: A Practical Guide for Nonfiction Authors by nonfiction writing coach and editor Hannah de Keijzer. Hillary Weiss Presswood is a powerhouse brand strategist who projects confidence like a disco ball. But in the middle of writing her first book she asked me an important, not-so-sparkly question: “Do you ever find yourself judging clients juuuust a teensy bit?
Blogging Wizard
NOVEMBER 8, 2023
Are you on the lookout for examples of business blogs to inspire your next venture? You’re in luck because in this post, we’ve listed the best examples of business blogs.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Nick Ursborne
NOVEMBER 30, 2023
Companies find it hard to resist the math of using AI to write at least some of their copy and content. There are huge productivity benefits and costs savings when you compare AI-generated work with the same tasks written by human writers. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”.
Content Marketing Institute
NOVEMBER 8, 2023
An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.
Melanie Saxton
NOVEMBER 29, 2023
It was a great honor to serve as a military memoir editor for Bill Mercer. This renowned sportscaster and inductee into the Texas Radio Hall of Fame had an astounding career in broadcast media. He was also inducted into the University of North Texas Athletic Department Hall of Fame, the Texas Baseball Ex-Pro’s Baseball Hall of Fame, the Texas Intercollegiate Press Association Hall of Fame, and the University of Texas-Dallas Athletic Department Hall of Honor.
Ahrefs
NOVEMBER 23, 2023
It helps you: In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in your content strategy.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Jane Friedman
NOVEMBER 28, 2023
Photo by Nareeta Martin on Unsplash Today’s post is by Brevity blog editor Heidi Croot. I’ve been sleeping with Jane Eyre , lately—courtesy of The Sleepy Bookshelf, a podcast designed to help me snooze. Except it’s been keeping me awake. I’ve loved this classic since childhood, every reread captivating me as if for the first time. But it soon became clear that I was sharing my bed not so much with Jane, as with Charlotte Brontë herself.
Kayleigh Moore
NOVEMBER 21, 2023
Okay. I know, at this point, you’re probably sick of hearing people talk about AI writing tools. BUT! I’m not here to tell you which AI tools to use, or how they’re coming for writers’ jobs, or to preach about how it’s the end of the world as we know it. Instead, as always, I want to break things down and be realistic with you about where they make sense, the things they suck at, and what I’ve found they help me do better and in less time.
Nick Ursborne
NOVEMBER 1, 2023
Whether your community is on Facebook, LinkedIn, Slack, Telegram, Discord, or on some other platform, many of the challenges remain the same. If you have any history in community building, you know how fragile communities can be. Sometimes a community starts to lose momentum and energy. People run out of things to say. Or one or two members start arguing.
Susan Greene
NOVEMBER 6, 2023
Hi Susan, I’m looking for help on improving an About page for my website promoting my bookkeeping services. I feel like what I’ve written isn’t effective. It doesn’t seem to be converting visitors into customers. I want to sound authentic but also get people’s attention. I don’t feel like I’ve included enough personal details but I’m not sure what to say.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Melanie Saxton
NOVEMBER 10, 2023
What an honor to serve as the Christian fiction editor for More Than Sparrows, a novel by the talented D. A. Greiner. I believe the world needs more faith-based books, and this is definitely one worth reading. D. A. very kindly shared his impression of working with me, and I appreciate his feedback (and a look behind the scenes of what many first-time authors experience).
Ahrefs
NOVEMBER 30, 2023
Learn how to create one in three simple steps.
Jane Friedman
NOVEMBER 20, 2023
Photo by Etienne Girardet on Unsplash Today’s post is by author Amy L. Bernstein. Benjamin Franklin once wrote to the Royal Society of London: “I have already made this paper too long, for which I must crave pardon, not having now time to make it shorter.” Yes, writing short can be far more difficult than letting the pen rip. And writing a short description of your novel — like the three tight paragraphs you need in a query letter — is one of the hardest tasks of all.
Content Marketing Institute
NOVEMBER 30, 2023
Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Freelance Union
NOVEMBER 30, 2023
If you own a freelancer business, you need to be aware of the new reporting requirements effective Jan. 1, 2024 under the Corporate Transparency Act (CTA). This rule applies to you if you have a corporation, S-Corp, LLC or any other entity created by paperwork filed with a Secretary of State office. This is a business filing that is not related to tax filings in any way.
Blogging From Paradise
NOVEMBER 3, 2023
Blogging seems so hard to most who give it a shot. Blogging feels impossible to almost every blogger at one time or another.
Melanie Saxton
NOVEMBER 7, 2023
Why have your book edited? It’s an essential step in writing and publishing, and there are many reasons why it benefits you as an author and your manuscript as an engaging fiction or non-fiction work. Grammar and Language Refinement An editor can help improve the clarity, flow, and readability of your writing. I correct grammatical errors , punctuation mistakes, and awkward sentence structures to ensure your book is polished and professional.
Ahrefs
NOVEMBER 15, 2023
Links are a major Google ranking factor. Even if they weren’t, a link from a popular website back to yours would send visitors to your site—and make your company and brand look good.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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