Enchanting Marketing
NOVEMBER 28, 2023
What is beauty? The Irish poet John O’Donohue said : “Beauty is that in the presence of which we feel more alive.” I like that. I can feel the presence of beauty when sun rays peek through the trees. I can hear the beauty in the raw voice of 71-year old Johnny Cash singing We’ll meet again. I can witness beauty in an unexpected gesture of kindness.
Enchanting Marketing
NOVEMBER 14, 2023
How do you make your words more powerful? How do you make your words sparkle so you ideas can burst forward? As writers, we often emulate the old masters. We study adverts by David Ogilvy and Gary Halbert. We devour the books by Hemingway and Chandler. We try to figure out why their writing is so powerful, and then apply the same techniques to our own writing.
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Blogging Wizard
NOVEMBER 8, 2023
Want to learn how to promote your blog and get more people reading your content? We’ve got you covered. In this post, you’ll learn 35 powerful promotional tactics you can.
Nick Ursborne
NOVEMBER 14, 2023
There is something flat and unsatisfying about writing in a formulaic way. Academic writing. Business writing. Marketing writing. You do the work. You put the words together. You wait for pay day. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Kayleigh Moore
NOVEMBER 13, 2023
A few weeks back, I asked a question in my newsletter. I wanted to know what people *really* needed help with writing-wise. Common themes emerged: Accountability. Encouragement. Guidance. Writing.it isn't easy for most people. Pair that with busy schedules, being our own worst critics, and not knowing what to write about, and it's easy to see why so many people opt to *NOT* write anything at all.
Caroline Gibson
NOVEMBER 22, 2023
I recently came up with a campaign concept which involved using words joined by “and” in phrases. I was after a quick resource for inspiration beyond the phrases I already knew. It was frustrating: I knew what I wanted to find, but not the correct term to search for the result. Because if you Google phrases joined by “and” (which seemed a pretty obvious place to start, frankly, a load of stuff pops up to do with conjunctions (i.e., “and”, “but”, and “or”).
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Ahrefs
NOVEMBER 8, 2023
In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares. But first, let’s make sure we’re on the same page… Content optimization dramatically improves your content’s performance and helps you meet your marketing goals.
Blogging Wizard
NOVEMBER 3, 2023
Looking for beginner-friendly blogging tips you can use to start or grow your own blog? We’ve got you covered! In this post, you’ll learn 33 proven blogging tips for beginners.
Nick Ursborne
NOVEMBER 25, 2023
Back in 1995 I published my first website. Those were the early days of the web as a place for business. That year there were just 16 million people online. It wasn’t until 1998 that the number of people using the web hit 100 million. From zero to 100 million in a little over 3 years. That rapid rate of change was deeply disruptive to traditional, bricks-and-mortar businesses.
Kayleigh Moore
NOVEMBER 21, 2023
Okay. I know, at this point, you’re probably sick of hearing people talk about AI writing tools. BUT! I’m not here to tell you which AI tools to use, or how they’re coming for writers’ jobs, or to preach about how it’s the end of the world as we know it. Instead, as always, I want to break things down and be realistic with you about where they make sense, the things they suck at, and what I’ve found they help me do better and in less time.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Jane Friedman
NOVEMBER 15, 2023
Photo by Tommes Frites Today’s post is by author and writing coach April Dávila ( @aprildavila ). Have you ever read a description in a book and actually stopped to say to yourself, “Dang, that’s good.” And then maybe read it again? If so, you’ve probably also read a book where you found yourself mumbling, “I really don’t need to know every detail about this guy’s library/tools/muffin recipe” as you flip a few pages to find where the story picks up again.
Melanie Saxton
NOVEMBER 29, 2023
It was a great honor to serve as a military memoir editor for Bill Mercer. This renowned sportscaster and inductee into the Texas Radio Hall of Fame had an astounding career in broadcast media. He was also inducted into the University of North Texas Athletic Department Hall of Fame, the Texas Baseball Ex-Pro’s Baseball Hall of Fame, the Texas Intercollegiate Press Association Hall of Fame, and the University of Texas-Dallas Athletic Department Hall of Honor.
Ahrefs
NOVEMBER 30, 2023
85.19% of all blog traffic comes from organic search. (Animalz) On average, engagement starts to drop after 7 minutes of reading. (Medium) People rarely read online — a pattern that hasn’t changed since 1997.
Blogging Wizard
NOVEMBER 8, 2023
Are you on the lookout for examples of business blogs to inspire your next venture? You’re in luck because in this post, we’ve listed the best examples of business blogs.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Nick Ursborne
NOVEMBER 30, 2023
Companies find it hard to resist the math of using AI to write at least some of their copy and content. There are huge productivity benefits and costs savings when you compare AI-generated work with the same tasks written by human writers. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”.
Content Marketing Institute
NOVEMBER 2, 2023
With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.
Jane Friedman
NOVEMBER 7, 2023
Photo by Pixabay Today’s post is excerpted from How to Enjoy Being Edited: A Practical Guide for Nonfiction Authors by nonfiction writing coach and editor Hannah de Keijzer. Hillary Weiss Presswood is a powerhouse brand strategist who projects confidence like a disco ball. But in the middle of writing her first book she asked me an important, not-so-sparkly question: “Do you ever find yourself judging clients juuuust a teensy bit?
Freelance Union
NOVEMBER 30, 2023
If you own a freelancer business, you need to be aware of the new reporting requirements effective Jan. 1, 2024 under the Corporate Transparency Act (CTA). This rule applies to you if you have a corporation, S-Corp, LLC or any other entity created by paperwork filed with a Secretary of State office. This is a business filing that is not related to tax filings in any way.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Ahrefs
NOVEMBER 28, 2023
Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. If you rank for topics that people are searching for, you can get consistent search traffic.
Buffer
NOVEMBER 8, 2023
Let’s be honest: you probably didn’t get into content marketing because you love working with numbers. That’s certainly true for me. I’m a word nerd. I’ll run a mile when threatened with math (don’t even get me started on trigonometry), so examining data has never come naturally to me. But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential i
Nick Ursborne
NOVEMBER 1, 2023
Whether your community is on Facebook, LinkedIn, Slack, Telegram, Discord, or on some other platform, many of the challenges remain the same. If you have any history in community building, you know how fragile communities can be. Sometimes a community starts to lose momentum and energy. People run out of things to say. Or one or two members start arguing.
CopyBlogger
NOVEMBER 24, 2023
Most content receives little to no engagement. In fact: Yet plenty of content creators consistently receive millions of views and. Continue Reading The post How To Create Engaging Content In 2024 appeared first on Copyblogger.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Jane Friedman
NOVEMBER 28, 2023
Photo by Nareeta Martin on Unsplash Today’s post is by Brevity blog editor Heidi Croot. I’ve been sleeping with Jane Eyre , lately—courtesy of The Sleepy Bookshelf, a podcast designed to help me snooze. Except it’s been keeping me awake. I’ve loved this classic since childhood, every reread captivating me as if for the first time. But it soon became clear that I was sharing my bed not so much with Jane, as with Charlotte Brontë herself.
Grammarly
NOVEMBER 23, 2023
The English language is great at recycling words. For example, think about the verb “to lose.” One can lose a pair of car keys, lose a game, or lose one’s patience. In all three instances the verb lose takes on a slightly different meaning, depending on what was lost. Zeugma is a rhetorical device that takes advantage of these ambiguities for literary effect.
Ahrefs
NOVEMBER 3, 2023
But how do you build an SEO team? Is it worth the investment? Where do you find the people you need? Today, we answer all these questions and more. Is building an SEO team even worth it?
Buffer
NOVEMBER 6, 2023
When it comes to curating a cohesive brand and an aesthetic Instagram feed, templates are a marketer/creator/business owner’s best friend. Because, let’s be honest: who has a brilliant designer or video editor on hand to expertly craft every single post, Story, or Reel you need to grow on Instagram ? Here at Buffer, we’re a small Marketing team that doesn’t!
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
NOVEMBER 8, 2023
An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.
CopyBlogger
NOVEMBER 2, 2023
Creating cornerstone content helps users and search engines understand what your area of expertise is, which can help your website. Continue Reading The post Cornerstone Content: An Overview And Step By Step Guide appeared first on Copyblogger.
Jane Friedman
NOVEMBER 20, 2023
Photo by Etienne Girardet on Unsplash Today’s post is by author Amy L. Bernstein. Benjamin Franklin once wrote to the Royal Society of London: “I have already made this paper too long, for which I must crave pardon, not having now time to make it shorter.” Yes, writing short can be far more difficult than letting the pen rip. And writing a short description of your novel — like the three tight paragraphs you need in a query letter — is one of the hardest tasks of all.
Quick Sprout
NOVEMBER 14, 2023
Increasing website traffic is obviously the most important factor for getting more eyes on your pages, increasing your revenue, and … The 7 Best (and Only) Ways To Increase Website Traffic Read More » The post The 7 Best (and Only) Ways To Increase Website Traffic appeared first on.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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