Neil Patel
DECEMBER 17, 2019
Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Since then the tool has come a long way, in which I’ve added tons of features that competitors charge $100 a month or even more for.
Content Marketing Institute
DECEMBER 17, 2019
Overwhelmed by the many industry-related book releases in 2019? Your fellow content marketers have your back. They’re sharing what they found to be the most helpful and inspiring books that came out this year. Continue reading → The post 21 Books in 2019 That Make Great Reads for Content Marketers appeared first on Content Marketing Institute.
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Jeff Goins
DECEMBER 31, 2019
When it comes to achieving goals, many of us may be thinking about them the wrong way. You and I have been told that you can have everything you want in life if you work hard enough and persevere long enough. But is this really the way life works? Is that even what you want? How often in life do we set our stubborn sights on some goal — a relationship, a kind of work, or even something we want to possess — and as soon as we get it, we are disappointed?
Moz
DECEMBER 5, 2019
Posted by MaryBowling How does Google decide what goes into the local pack? It doesn't have to be a black box — there's logic behind the order. In this week's Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google's local algorithm and local rankings in a simple and concise way anyone can understand. Click on the whiteboard image above to open a high resolution version in a new tab!
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
ThemeIsle
DECEMBER 30, 2019
“How do I submit a website to Google?” is a question we are regularly asked here at Themeisle. So we have put together this step-by-step beginner’s guide showing you how to submit your site to Google. In this guide, you will learn: We will also discuss some tips regarding what else you can do to. The post How to Submit a Website to Google in 2022 (Easy Step-by-Step Guide) appeared first on Themeisle Blog.
ProBlogger
DECEMBER 26, 2019
The post Should You Blog Anonymously or Use Your Real Name? appeared first on ProBlogger. This post is based on episode 122 of the ProBlogger podcast. One of the decisions you face when starting a blog is whether or not to use your real name. It can be a tricky decision, because there are pros and cons to whatever you decide. You can choose anything from ‘no anonymity’ through to ‘full anonymity’.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
DECEMBER 12, 2019
Many marketers take the “brand” in brand storytelling too literally. Others forget the “story.” But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Let’s explore three approaches. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.
Jeff Goins
DECEMBER 23, 2019
All good stories involve dying. The often-literal death of a mentor requires the hero to grow and move on in his journey. But there is also the shedding of a character’s old identity in exchange for a new way of being. Not to mention, the loss of friends and foes throughout any adventure is a necessary part of the process. Death is a part of every great story, and so it must be for all great lives.
Moz
DECEMBER 29, 2019
Posted by Tom-Anthony Most of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they're quite narrow in focus. Typically we use well-known tools that throw up a bunch of things to look at, and then we dive into things from there. However, if we dig deeper, there are often other ideas on how site speed can be improved.
ThemeIsle
DECEMBER 16, 2019
Ranking for competitive keywords is harder than ever. There are usually dozens, if not hundreds of sites competing for the top spots of any popular search engine query. To get better results, you may want to focus on long tail keywords. That’s where a long tail keyword generator can come in handy. Seven best long. The post 7 Best Long Tail Keyword Generator Tools to Uncover Keywords appeared first on ThemeIsle Blog.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
ProBlogger
DECEMBER 5, 2019
The post How to Rekindle Your Blogging Enthusiasm appeared first on ProBlogger. Have you hit a slump in your blogging? Perhaps you haven’t posted anything in weeks or even months because your enthusiasm for the topic has gone and you’re finding it hard to be consistent. Or maybe you have been posting regularly, but are now starting to feel fed up, exhausted, or even burned out.
Neil Patel
DECEMBER 3, 2019
Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop because of something you can’t fully control.
Content Marketing Institute
DECEMBER 26, 2019
Ever hear a word or phrase differently after you heard it a million times? That aha moment often comes courtesy of a deep thinker and relayed by a great storyteller. Explore five of those from Robert Rose’s 2019 weekly notes. Continue reading → The post 5 Misunderstandings That Sabotage Your Content Marketing appeared first on Content Marketing Institute.
Content Marketing Institute
DECEMBER 4, 2019
If don’t optimize your brand’s videos for the world’s second largest search engine, you aren’t getting their full ROI potential. Get them to rank and attract more viewers who are interested in your content with these 21 tools. Continue reading → The post 21 YouTube SEO Tools to Boost Your Video Rankings appeared first on Content Marketing Institute.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Content Marketing Institute
DECEMBER 10, 2019
How do you evolve your programs for success in 2020? What changes are rushing in (and out)? Here’s what 90 Content Marketing World and ContentTECH speakers, award winners, and other industry thinkers had to say. Continue reading → The post Back to the Future? 90 Content Marketing Predictions for 2020 appeared first on Content Marketing Institute.
Content Marketing Institute
DECEMBER 9, 2019
With 2 billion views on YouTube and countless more in real life, TED Talks inspire through technology, entertainment, and design. What do they have to do with content marketing? Follow these eight lessons from some of the best talks. Continue reading → The post What 8 of the Most Popular TED Talks Can Teach You About Content Marketing appeared first on Content Marketing Institute.
Content Marketing Institute
DECEMBER 31, 2019
Remember when the excitement over an email notification prompted a movie with Tom Hanks and Megan Ryan? Now, email notifications get routinely ignored and funneled into spam folders. And yet, we just can’t quit email. Continue reading → The post Why We Are Still Talking About Email in 2020 appeared first on Content Marketing Institute.
Content Marketing Institute
DECEMBER 18, 2019
One-third of the most-viewed Instagram Stories are told by businesses. How can your brand up its game on the visual social media platform? These nine Instagram-focused photo, video, and content management tools may help. Continue reading → The post 9 Must-Use Apps to Spice Up Your Instagram appeared first on Content Marketing Institute.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
DECEMBER 2, 2019
Have demand-generation marketers moved their content marketing from good to great in the past year? See for yourself in CMI’s 2019 demand-generation research. Continue reading → The post The Demand-Gen Content Investment: Good to Great? [New Research] appeared first on Content Marketing Institute.
Content Marketing Institute
DECEMBER 16, 2019
Search success requires more than the right keywords. It takes a smart combination of strategy, skill, and enterprise-wide alignment. See how one search expert gets his formula to add up to big marketing wins. Continue reading → The post Don’t Obsess Over Search Rankings; Do This Instead appeared first on Content Marketing Institute.
Content Marketing Institute
DECEMBER 25, 2019
SEO misconceptions abound in the marketing world. Although there may be a little truth in them, it’s best to understand the nuances if you want better Google rankings. Here’s what you should know about seven of those myths. Continue reading → The post 7 SEO Myths that Could Limit Your Google Keyword Rankings appeared first on Content Marketing Institute.
Content Marketing Institute
DECEMBER 3, 2019
It’s time to end the guesswork you use to create personas and get to the bottom of how consumers really think and act. And that requires you to segment with science. Here’s what you need to know. Continue reading → The post Now You’re Segmenting With Science: How to Use Quantitative Psychology appeared first on Content Marketing Institute.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Content Marketing Institute
DECEMBER 5, 2019
While avalanches of social media posts, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded. Explore the differentiation power of physical mail delivered directly to your audience. Continue reading → The post The Unicorn of Content Marketing: The Mailbox NOT the Inbox appeared first on Content Marketing Institute.
Content Marketing Institute
DECEMBER 30, 2019
If you thought 2019 was a struggle, you’ll need all the extra bandwidth you can muster for 2020. This collection of tips, checklists, and templates can help you reclaim some lost time and get more accomplished in the new year. Continue reading → The post Marketers: Reclaim Your Time With These Productivity Tips, Tools, and Templates appeared first on Content Marketing Institute.
Content Marketing Institute
DECEMBER 24, 2019
Let’s look at three mistakes in this year’s CCO Unsolicited Advice column. Do any fall into your fix or kill categories? Or are they already a “marry”? Decide which counsel is most helpful to your marketing. Continue reading → The post Fix, Marry, Kill: What Would You Do in These 3 Marketing Scenarios? appeared first on Content Marketing Institute.
Content Marketing Institute
DECEMBER 27, 2019
Consumers crave content that’s portable, accessible, and immersive. Audio and video content are well-positioned to deliver on those needs. Here are some of the top audio-visual features we shared in Chief Content Officer this year. Continue reading → The post Best of CCO Digital: A Year Transformed With Sound and Sight appeared first on Content Marketing Institute.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
DECEMBER 23, 2019
Valuing creativity makes a marked difference in B2B content marketing success. Here are six examples from the past year to inspire your B2B creativity in 2020 – and get your brand to appreciate creativity. Continue reading → The post 6 B2B Brands That Put the Creative in Their Content Marketing [Examples] appeared first on Content Marketing Institute.
Content Marketing Institute
DECEMBER 20, 2019
Robert Rose wraps up the week and the year with a focus on fans. He explains the need to stress out your audiences (in a good way), explores how to avoid marketing’s uncanny valley, and chats with marketing legend David Meerman Scott. Continue reading → The post Want True Fans? Stress Them Out in the Best Way [The Weekly Wrap] appeared first on Content Marketing Institute.
Content Marketing Institute
DECEMBER 19, 2019
We’re opening the door to reveal eight innovative B2C content marketing examples shared in Chief Content Officer’s Idea Garage in 2019. Feel free to bookmark this page for one-stop inspiration in 2020. Continue reading → The post Look Inside the Idea Garage for 8 Fresh B2C Examples appeared first on Content Marketing Institute.
Content Marketing Institute
DECEMBER 13, 2019
This week, Robert Rose tackles the good and bad of failing, from the Peloton ad to a Wall Street Journal analysis of its subscriber loyalty. Plus, he talks with Jay Acunzo and shares five mistakes to stop making with your content. Continue reading → The post That Peloton Ad – Mistake or Failure? Plus, How to Keep Audience Attention [The Weekly Wrap] appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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