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'Today I was speaking with a blogger (I’ll call her Alice for the sake of this post) who was feeling a little overwhelmed with the idea of monetizing her blog. She expressed that as she looked at other blogs in her niche, everyone seemed to be doing such amazing things. She said she felt she’d never be able to compete. Other blogs in Alice’s niche were running online courses, selling out hundred people live events around the country, selling ads to fortune 500 companies, author
'This is a guest contribution by Marya Jan, blogging coach from Writing Happiness. What’s the biggest excuse you hear from people who are not getting the results they want from their blogging? “I don’t know anyone online.”. Not ‘my content might not be good’. Not ‘I don’t a clear idea of what I am doing’. Not ‘I know it takes time and I am learning everything I can’.
'Yesterday I ran a workshop for a small group of bloggers here in Australia. One of the sessions I covered was on writing compelling content. Here’s a brief look at a few of the recurring themes in what I shared: Be Useful – if your post isn’t informing, inspiring, entertaining or making someone’s life better – don’t publish it until it does.
'This is a guest contribution from Jonathan Goodman. There are other people blogging about the same subject as you, maybe better or maybe worse—but, as you probably have figured out by now, content is no longer king; context is. Getting repeat readers who become brand ambassadors for you is pertinent to the success of your blog. So is getting repeat customers.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
'Almost every time I do a Q&A at a conference I’m asked this question – How many posts should I post? The frequency of blog posts is something that gets talked about a lot and there is no perfect answer for all blogs – but here are a few thoughts on the topic. The Pros of Daily Posting. I’ve heard many people answer the ‘how many posts’ question with the suggestion that you should aim for a daily post.
'This is a guest contribution by Charles Cuninghame, website copywriter and owner of Text-Centric. I’m sure we can all agree that proofreading is the least fun part of blogging. But while it may be tedious, it’s well worth the effort. Typos are not only embarrassing, they can also cost you money. In a widely reported study in 2011, British entrepreneur Charles Duncombe found a single spelling mistake can cut online sales in half!
'Recently I had opportunity to sit with a small group of Pre-Bloggers – people about to start their first blogs. One of the question I was asked was for advice on how much content to have written before launching a new blog. My answer came in two parts: The Ideal Scenario. What I actually have done. The reality is that what I ‘preach’ isn’t always what I ‘do’ – so let me tell you about both!
'Recently I had opportunity to sit with a small group of Pre-Bloggers – people about to start their first blogs. One of the question I was asked was for advice on how much content to have written before launching a new blog. My answer came in two parts: The Ideal Scenario. What I actually have done. The reality is that what I ‘preach’ isn’t always what I ‘do’ – so let me tell you about both!
'Yesterday I published a post telling my story of adding 12 income streams to my blogs over the last 10 years. One of the comments and tweets I had a number of times was a request to make the diagram I used shows how the 12 different streams of income go towards making the overall revenue on my blogs today. It has been a over a couple of years since I did an income breakdown so I decided to put together the numbers today.
'Recently, I attended an event and heard a speaker talk about how they’d build a passive income from blogging. The person sitting next to me leant over toward me and at whispered: “Based on your Twitter Stream, I’m not so sure that blogging is ‘passive’ – is it?” I thought it might be an interesting discussion to re-open here on ProBlogger – do you think that income earned from blogging could be classified as ‘passive income’?
'Today, I’m preparing some slides for a keynote I’m doing tomorrow. I included this diagram – something that Chris Garrett came up with years ago as a way to show new bloggers what they should blog about. The idea – obviously – is to find the connecting point between what YOU know (lessons you’ve learned, problems you’ve overcome, experiences that you’ve had etc) and what your readers (or potential readers) want (or need) to know.
'This is a guest contribution by Belinda Weaver, the SEO and marketing copywriter behind The Copy Detective. A sheriff’s car rolls up to an intersection, where several cars are burnt out and overturned. The occupant, a police officer, gets out, slowly walks to the back of the car and pulls out a gas can while cautiously looking around. He walks. He walks past more cars, all clearly abandoned.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
'Yesterday, I shared a series of questions to help those bloggers seeking a little clarity when it comes to what their blog could be about. Today, I wanted to share 3 more questions – these are not so much focused upon YOU as a blogger but upon your readers. Hopefully they’ll also help you achieve a little clarity. Who are your readers? What do they need?
'Do you feel like you’ve lost clarity around what it is that you’re trying to do with your blog? I’ve recently bumped into a few bloggers grappling with this idea. Some were new, even ‘Pre’ Bloggers, while a couple had been blogging for a while but had lost some direction. Out of these conversations, I put together a set of questions to help them think it through.
'This is a guest contribution by Asher Elran of Dynamic Search. I thought emails were a waste of time and that they are ignored, but then I learned how to do it right and watched the numbers flip. After you published a great post and pushed it through your social network, the third step is to leverage your email list too. This is where the auto-responders can help you gain new subscribers while you’re busy writing your next blog post.
'I’m regularly asked about the mistakes I made when starting out with blogging and the first two words that usually spring to mind are ’Domain Names’ Most of the early mistakes I made (and some of the more recent ones) have revolved around domain names. Let me run through a few: 1. Not Getting My Own Domain Name. The first mistake I made was not to get my own domain name at all.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
'This is a guest contribution by Daniel Vassiliou of Endurance SEO. Everybody loves (LOVES) to talk about link building and find the latest and greatest technique for building backlinks to your blog. While this gets you more traffic and better rankings in the search engines, it can draw away from an equally important aspect of your blog – internal (or onsite ) SEO.
'This is a guest contribution by Ruchi Pardal of ResultFirst. Some people believe that content marketing means multichannel, and seemingly mechanical, publishing of anything, anywhere. Their goal is to gain links and rank well (of course, momentarily) using thin content, spinned content, keyword-rich content or unnecessary press releases. That’s the kind of content marketing that brings very short lived benefits (if any).
'This is a guest contribution from Karl Staib of Domino Connection. You’ve probably been at a party where some fool is talking his face off at everyone he meets. He talks about his trip to Spain and how he is such an amazing photographer. He never asks, “What you do or what interests you?” He just blathers on and on about himself. On a good day I silently chuckle at this guy’s lack of social common sense.
'This is a guest post from communications and marketing consultant Brook McCarthy. Image courtesy of Federico Stevanin / FreeDigitalPhotos.ne. When I was a young hippie, I accidentally joined a cult. I was a student of religious studies at the time and believed I was merely observing, until one morning, when I found myself at 5am, chanting to a giant image of the guru in a group.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
'Last week I was asked at a conference to reflect upon the future of digital and among other things I made a reflection that seemed to resonate with those gathered. It was: Don’t throw out the baby with the bathwater. As online publishers we see a steady stream of articles being written about new and future technologies, companies and trends in the online publishing space.
'Next week (29th May) I’m running a special workshop at the Internet Conference on the Gold Coast here in Australia. The workshop is titled – How to Blog Like a Pro – and you’ll get 4 solid hours of teaching in it – all delivered by me in a workshop limited to 40 people only. The workshop has only previously been available to those signing up to the full 3 day conferences as an add-on but there are a few tickets still available and so I asked the organisers if we co
'The final round of tickets for the Annual ProBlogger Training Event go on sale later today at 1.30pm Australian Eastern time. You’ll be able to get them once released here. Over the last few years we’ve held 3 training events and have seen things grow each time. Year 1 saw Chris Garrett, myself and a handful of other speakers speak to a packed room of 100 bloggers in a small, cheap suburban hotel.
'This is a guest contribution from Kelly Diels-Rostant. Image courtesy of Suat Eman FreeDigitalPhotos.net. “Where’s The Beef?” asked the lil’ ol’ lady and in so doing launched her late-blooming acting career. It was 1984. Clare Peller was eighty-four years old. It was her first acting gig and it was a hit. Her Wendy’s spot spawned a series of follow-up commercials, launched a slew of licensing and merchandising deals (t-shirts, coffee mugs, beach towels, oh my!
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
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