Neil Patel
OCTOBER 27, 2021
Let me guess. You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. After all, you’re doing everything right. You’re publishing new content consistently. You spend hours researching keywords. You have a thorough content promotion strategy. Yet, crickets. What gives?
Content Marketing Institute
OCTOBER 12, 2021
The overarching theme at Content Marketing World tapped into something powerful – the emotions, experiences, and need for personal connection all humans have. Here are some highlights to inspire, motivate, and implement. Continue reading → The post In People We Trust: Here’s How to Make Your Content More Human appeared first on Content Marketing Institute.
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Ashleyn Writes
OCTOBER 28, 2021
If you are *also* a little bit nosy about how other people plan—I think you’re going to like this one! Back by popular request, I’m taking you behind the scenes and showing you exactly how I set up my 2022 planner,— crazyyy that we’re already talking about that!! I started using the Full Focus Planner in Q3 of 2020. At this point in time, I’ve been using this planner for about a year, but my hope is, no matter what kind of planner you use, that you walk away with tips to
Write Freelance
OCTOBER 18, 2021
One of the biggest struggles of being a freelance writer? Finding genuine and well-paid freelance writing jobs. Hustle is a part of freelancing, but being your own boss shouldn’t mean continuously struggling to find work. When you are a freelancer, every hour wasted is money lost. The more hours you spend looking for work, the less time you have to do your actual paid work.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Nick Ursborne
OCTOBER 16, 2021
It’s tricky making predictions. But I’m pretty sure there’s going to be a lot more short-form copywriting in the future. I believe this to be true for two reasons… one is physical, and the other is more connected to our changing lifestyles. Let’s start with the physical reason. Our devices are no longer suited to long-form writing. I remember when I used to read the news on a large format newspaper.
The Idea Logical Company
OCTOBER 26, 2021
Having been out of the day-to-day of book publishing for a few years now, and — like most people — cut off from most routine commercial conversations in the nearly two years of the pandemic, I took a look at some recent opportunities I encountered online to catch up with today’s book biz realities through conferences or seminars to see how they might update me.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
OCTOBER 20, 2021
In a universe where marketing can’t be proven mathematically, what good are measurements and analytics? They’re immensely valuable if you have one thing – a shared sense of what success looks like. Find out how to get it in the latest episode of Marketing Makers. Continue reading → The post Measuring Content Marketing Impact: How To Set Objectives That Matter appeared first on Content Marketing Institute.
Ashleyn Writes
OCTOBER 22, 2021
What does a day in life look like if you are a copywriter? Well, the quick answer is everybody’s days are probably a little different, obviously, but if you’ve been a copywriter or a content writer, or just an entrepreneur for a little bit, then you know that you can set some sort of semblance and framework around it to organize your day.
Backlinko
OCTOBER 12, 2021
The post Video Marketing: The Definitive Guide appeared first on Backlinko.
David Meerman Scott
OCTOBER 26, 2021
I’ve noticed that more organizations are using scarcity as a marketing strategy. Some examples: Apple announces the new iPhone 13 models to much hoopla, but you must wait to get one; clothing companies announce limited edition product drops and invite customers to join a wait list; hot restaurants limit the number of reservations that can be booked in advance.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Spectrum Net Designs
OCTOBER 26, 2021
How to Get More Engagement on Your Social Media Posts Have you ever thought about how you can post so often with seemingly good content, but people just aren’t engaging with it? Many companies would love more engagement around their social media posts but don’t understand how it works or stuck in an old strategy. […]. The post How to Get More Engagement on Your Social Media Posts appeared first on Spectrum Net Designs.
Neil Patel
OCTOBER 14, 2021
If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend: business Pinterest accounts. Eighty percent of Pinterest pins are repins , which means this is a platform that values sharable content. The average lifespan of a pin is three months which is much longer than Facebook which averages five to six hours, and Twitter which averages at 15-20 minutes.
Content Marketing Institute
OCTOBER 21, 2021
In the past 18 months, we’ve seen at least three major disruptions that should help us spot where content and marketing are headed – and develop our strategies to be ready for that future. Continue reading → The post 3 Disruptions To Know To Prepare for the Future of Content and Marketing appeared first on Content Marketing Institute.
Ashleyn Writes
OCTOBER 18, 2021
Confused about how to organize your website when you have multiple audiences in your business?? Oh boy, have I been there! You probably know this, no browser is going to convert into a buyer if they’re confused— confused people don’t buy. You know that the goal of your website copy your brand messaging and all of the marketing you’re putting out there is to eliminate any confusion or sticking points and help your customers and your clients understand that you are the one they s
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
The Subversive Copy Editor
OCTOBER 22, 2021
A piece of bossy advice often given to creative writers is to sweep through your manuscripts before you submit them and delete certain words. “Just,” “so,” “very,” and “really” vie for the top target, but the most popular prohibition of all might be of the word “that.”. What’s wrong with “that”? Nothing is wrong with the word “that.” It’s frequently essential to the grammar or clarity of a sentence (see below).
David Meerman Scott
OCTOBER 18, 2021
Back in the day, only people in the sales department worked with potential customers. Most big companies still do it this way. However, with the popularity of instant engagement via social networking, we’re all in sales now.
Neal Schaffer
OCTOBER 21, 2021
Creating blog content can be a bit like swinging for a pinata and hoping you hit it. There’s no strategy to the actual content-writing, per se. You’re just blindly hoping that if you hit hard and fast enough you’ll strike gold (or sweets, as it were). But brands that do this run a big risk […] The 13 Copywriting Lens Approach to Create Optimally Powerful Content appeared first on NealSchaffer.
Neil Patel
OCTOBER 5, 2021
As a marketer or business owner, you know email marketing is a powerful tool. Its popularity among consumers is climbing. You might have already implemented email personalization to some extent, like addressing customers personally, but you can take it further. This article looks at 15 email personalization techniques you can apply to your marketing.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
OCTOBER 13, 2021
Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. Continue reading → The post B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research] appeared first on Content Marketing Institute.
Ashleyn Writes
OCTOBER 12, 2021
Do you know where to start when it comes to writing sales copy for your website? Or are you staring off into the distance looking for your inspiration or the creative juices to strike, so you actually feel like you wanna write your website? Well, I’m here to help—today, we are gonna get you over that creative roadblock hump with these FIVE sales page examples.
ThemeIsle
OCTOBER 19, 2021
Grammarly is one of the most well-known writing tools on the market. However, just because it's popular doesn't mean that it's the right choice for everyone. In this article, we’ll go over some impressive Grammarly alternatives. The post 7 Best Grammarly Alternatives for Issue-Free Writing appeared first on ThemeIsle Blog.
David Meerman Scott
OCTOBER 5, 2021
Yesterday Facebook suffered a massive outage across platforms including the Facebook, Instagram, and WhatsApp applications. Into the void came a bunch of people and organizations newsjacking the story.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Neal Schaffer
OCTOBER 21, 2021
Creating blog content can be a bit like swinging for a pinata and hoping you hit it. There’s no strategy to the actual content-writing, per se. You’re just blindly hoping that if you hit hard and fast enough you’ll strike gold (or sweets, as it were). But brands that do this run a big risk of missing the pinata altogether. And landing in the thorny bush right next to it, never to be seen again.
Neil Patel
OCTOBER 12, 2021
Do you consider yourself a Google expert? Think you know all the ins and outs of the search behemoth? If you answered yes to either of those questions, you might be in for a surprise. Google contains myriads. The search giant constantly evolves its algorithms and offerings, from secret search functions to in-house SEO guides. Read on to learn more about Google’s secrets. 1.
Content Marketing Institute
OCTOBER 6, 2021
Struggling to find new ideas to fill your editorial calendar? Here are more than 10 tips, tricks, and tools to help you go from stagnant to fresh. Continue reading → The post Out of Ideas? 10+ Tools to Spark Content Creation appeared first on Content Marketing Institute.
Ashleyn Writes
OCTOBER 1, 2021
Let’s talk about your sales copy and your sales pages, because the copy on that offer page is gonna make or break your website launch, your offer launch, whatever it is you’re putting out there, and finally sling it. BUT at some point you need to shut up a little bit. Because, what’s the MOST effective way to write copy … without really writing copy?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Workshop
OCTOBER 18, 2021
Have you heard the analogy that the United States is a melting pot? Sure you have. It’s overused, and also untrue. How about the one that we’re more like a bowl of burgoo: a collection of unique ingredients all with their own flavor grouped together, but each with a distinct flavor? That’s the country we […] The post Content Marketing in the Bluegrass State appeared first on Content Workshop.
David Meerman Scott
OCTOBER 12, 2021
I’ve been super critical of annoying customer surveys; you know the type – when a company wants you to fill out a ten-minute survey about a five-minute call with somebody in customer support. I recently had an excellent experience with Apple, and the survey they sent me after was well organized because I could control how much time I spent with it.
Contentwriting
OCTOBER 14, 2021
5 Best Plagiarism Checkers for Content Writers Putting unique ideas into practice, not only help content writers to rank on Google but also wins the hearts of many readers. There are a lot of things a content writer should embrace religiously. To start with, unique content free from plagiarism is the first and the most essential one. Newbie content writers.
Neil Patel
OCTOBER 21, 2021
As a marketer, you know how valuable audience connection is. When you truly connect, you build trust and increase the likelihood of repeat purchases and interaction. These days, there are more and more ways for marketers to reach their target audiences. From TikTok to in-feed Instagram ads, marketers are encountering never-before-seen amounts of opportunity for connection.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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