Blogging Wizard
MAY 14, 2024
Curious about a few blogging statistics, such as how many blogs exist in the world and how many words you need in order to write the perfect blog post? Blogging.
The Idea Logical Company
MAY 8, 2024
It is four years since Covid and eight years since I have had staff helping me serve consulting clients. My insight into the commercial world of book publishing is no longer informed by daily contact with people making their living in it. In fact, a big chunk of my “professional” activity these days is helping authors decide how to bring their book to market, with “through a regular publisher with an advance-against-royalties deal” being among the least likely of the poss
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Nick Ursborne
MAY 20, 2024
Writing prompts shouldn’t feel like you’re acting as a “prompt engineer”. Honestly, I don’t much like that term. First, I think it’s disrespectful to true engineers. Writing prompts is not engineering. But more to the point, I think the title steers us in the wrong direction. Engineering implies a fixed process and a certain formality. A process with a guaranteed and constant outcome.
Enchanting Marketing
MAY 20, 2024
Have you ever been engrossed in a book? So engrossed that you couldn’t put it down? You didn’t notice what was happening around you. You didn’t hear your phone ringing. You let your coffee go cold. That’s because you were living the story; you had become part of it. It’s not the same when you read sales copy, eh? You read how fantastic a product is.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Melanie Saxton
MAY 21, 2024
A lot of authors ask me what the book editing process entails. Below are the highlights. Just so you know, I’m a hand-holder and become completely immersed in each book editing project. I don’t just edit—I collaborate as a professional who cares deeply about my clients. My goal is to ensure you are happy with your manuscript and that it resonates with your audience.
Ahrefs
MAY 31, 2024
Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking factors).
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Elna Cain
MAY 31, 2024
You just landed your first writing gig ! You’re thrilled, but then you realize: there’s no byline for your work. When you want to land another freelance client, you’re back at the square one: no sample to show, no way you can build a portfolio. It feels like a freelance Catch-22. You can’t tell this new prospect of your writing job because it’s ghostwritten but you can’t land the work without a portfolio of your work.
Nick Ursborne
MAY 27, 2024
People get excited by how AI models like ChatGPT make it easy to create copy and content at scale. As a writer you can create way more content when using AI. And yes, it’s a lot easier. No more writer’s block. AI can help you come up with new ideas for content, suggest headlines, and even write a finished draft for you. And instead of a new post or article taking you two or three hours, or more, you can get it done in 5 to 10 minutes.
Enchanting Marketing
MAY 7, 2024
Well, you know … It seems a bit weird. Who writes a post about 3 tiny dots? But here’s the thing … The ellipsis— dot dot dot —can have an outsized impact on your writing. It can adjust your tone, up suspense, and even keep your readers engaged. That seems quite a lot for 3 tiny dots, eh? Let me show you … 1. Use an ellipsis as a drumroll … The 3 dots can nudge readers to pay attention and read on.
Jane Friedman
MAY 9, 2024
Today’s post is by children’s author and digital strategist Angie Isaacs. Show of hands, writers, how many of you love book marketing? I can’t see through your screen, but I know very few of you have your hands up. Authors hate what they think marketing is. Like most writers, I was not initially thrilled with marketing. But the more I learned, the more my feelings about marketing shifted.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Ahrefs
MAY 29, 2024
SEOs shouldn't assume these are ranking factors or that they're even used in rankings.
Blogging Wizard
MAY 28, 2024
When you publish your blog posts can have a significant impact on your traffic and engagement. But when should you actually be publishing your posts? This isn’t the easiest question.
Content Marketing Institute
MAY 23, 2024
Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.
Nick Ursborne
MAY 12, 2024
As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They were the best of the best, and inspired the work of everyone. They shaped the overall creative output of the agency. They also used their experience and judgement to decide whether any particular piece of work was good enough.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Rachelle Gardner
MAY 28, 2024
Happy release day to author Kaitlin Curtice! In this children’s picture book, an Indigenous boy invites new friends to share in beloved traditions as he celebrates the joy of summer and his love for Earth and Creator, reveling in the warmth, light, and fun of the longest days of the year. Congratulations Kaitlin! The post New Release Spotlight: Kaitlin B.
Jane Friedman
MAY 15, 2024
Photo by Alex Vámos on Unsplash Today’s post is by Angela Ackerman, co-author of the new second edition of The Emotion Amplifier Thesaurus: A Writer’s Guide to Character Stress and Volatility. Readers connect with characters who are true-to-life, so as we build our story’s cast, we want to ensure they think and behave as real people do. This is especially important when it comes to inner conflict as readers are exposed to a character’s personal struggles and insecurities.
Ahrefs
MAY 1, 2024
Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website. Disclaimer: I am not a PR expert.
Blogging Wizard
MAY 28, 2024
Looking for the best WordPress SEO plugins? You’re in the right place. As someone who runs their own WordPress blog, I’ve tried out a lot of different SEO plugins and.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
MAY 28, 2024
OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.
Melanie Saxton
MAY 19, 2024
Copywriting harnesses the power of words! Words that Work as Hard as You Do I tailor my writing to your organization and initiatives. Creative copywriting, technical copywriting, sales copywriting, content copywriting, and digital copyrighting — all matter in the battle for consumer attention and sales. The following industries need professional assistance in putting together clever and consumer-driven copy, and that’s where I come in.
Rachelle Gardner
MAY 28, 2024
Happy release day to author Terry Stokes! Countless people, including (and sometimes especially) those from religious backgrounds, are exploring radical ideas. In Jesus and the Abolitionist, Stokes introduces readers to the ancient practice of anarchy and how it intersects with Christian beliefs and values. We see how beliefs about God, humanity, divine-human interaction, the Bible, and more can be illuminated and faithfully reformulated through an anarchist lens.
Jane Friedman
MAY 29, 2024
Photo by Laila Gebhard on Unsplash Today’s post is by author Jane K. Cleland. Join her on Wednesday, July 10, for the online class Mastering Suspense, Structure & Plot. Different genres come with different reader expectations that pertain to setting. For instance, readers expect cozies to be set in small towns and hard-boiled detective stories to be based in cities.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Ahrefs
MAY 1, 2024
HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. Judged by content marketing best practice, these articles are bad.
Blogging Wizard
MAY 28, 2024
Looking for the best influencer marketing tools? You’re in the right place. In this post, I’ll be sharing 11 tools that I think deserve a place in your influencer marketing.
Content Marketing Institute
MAY 17, 2024
OpenAI and Google’s AI ecosystems made headlines this week. They’re going all in on analyzing images, video, and speech features. But it’s what they didn’t say or do this week that marketers should pay attention to.
Kristi Hines
MAY 6, 2024
tl;dr – My experience with kidney stones and AI Answers about them from Google, Microsoft, ChatGPT, and Perplexity. During the summer of 2020, when the entire world was focused on the pandemic, getting treatment for other health issues became a challenge. I started experiencing a lot of back pain, but I shrugged it off as an injury and took Advil to cope.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Melanie Saxton
MAY 2, 2024
As a Houston legal blogger, editor, and writer, it has been an honor to be trusted as a content creator. When it comes to law journalism, blogging, and authorship, count on me to create compelling content for law firms, private practices, magazines, and books. Below is a magazine write-up from years back about the Christian law firm Simmons & Fletcher.
Jane Friedman
MAY 8, 2024
Photo by Espen Bierud on Unsplash Today’s post is by author and book coach Susanne Dunlap. There are many ways to create forward momentum in a story: layering in unanswered questions that create suspense, for instance. Or building a solid cause/effect trajectory from scene to scene, and having your protagonists move inexorably forward on their character arcs via action>reaction>decision>consequence.
Ahrefs
MAY 29, 2024
This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores are pointless? No.
Blogging Wizard
MAY 14, 2024
Looking for the best customer feedback tools on the market? You’re in the right place. I tested out all the leading tools for collecting user feedback and made a shortlist.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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