Nick Ursborne
JANUARY 29, 2024
I remember when I made my big shift from offline copywriting to online copywriting… way back in 1997. One of the things that changed – had to change – was my network of contacts. For the most part, the people I knew in the offline world weren’t following me online. At least, not right away. That meant I needed to develop a new network of contacts and potential clients.
Enchanting Marketing
JANUARY 16, 2024
Has this happened to you? You’re driving to work. The usual journey. On the highway. You’re listening to the radio and thinking about the day ahead. 30 miles later you suddenly realize you’re at your exit. You haven’t noticed the other exits you passed. You’ve barely heard what they’re talking about on the radio. As if your car has been on autopilot.
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Nick Ursborne
JANUARY 22, 2024
We’ve now had over a year to become proficient with AI writing tools like ChatGPT. Many of us now use these tools to help with brainstorming, research, outlines, and first drafts. And there is no question that companies large and small are attracted by the price and productivity benefits of using AI to help produce more content at lower costs. But… Are you optimizing that copy and content for Emotional Intelligence?
Freelance Magic
JANUARY 30, 2024
How to Find Clients on LinkedIn as a Freelance Writer Let’s face it, LinkedIn is enjoying the limelight at the mo. Everyone and their dog seems to be a “LinkedInfluencer” these days—but there’s a reason it’s so popular. It’s a great place for finding potential clients to pitch. Why? Firstly, it’s a professional platform. When people are scrolling through their feeds, they’re not looking for recipe inspo or cute dog vids, they’re thinking about work, which means they’re in the right mindset and r
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Neal Schaffer
JANUARY 29, 2024
If you’re looking to create a new business website, or even if you want to update your current WordPress one, you should definitely consider using a WordPress AI website builder. These programs utilize artificial intelligence and machine learning to hasten various processes in developing a high quality website without losing any quality. What’s even better, […] 7 WordPress AI Website Builders to Experiment With appeared first on NealSchaffer.
Kristi Hines
JANUARY 1, 2024
Do you want to learn how to make money online in 2024? It all starts with content. Creator Monetization In A Nutshell If you create any form of content – audio files, apps, articles, images, photos, podcasts, videos, or websites – you can monetize it. Repurpose that content into multiple formats (ex. podcast > transcript > quote images > blog posts), and you can monetize it on more platforms.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Ahrefs
JANUARY 25, 2024
But no worries, we’ve organized them neatly to save you a headache. Click the links to explore a deep dive into each SEO type.
Nick Ursborne
JANUARY 17, 2024
That’s an astonishing number. To be fair, the IMF is careful to point out that they are absolutely not saying 60% of jobs will be replaced by AI. In fact, they divide things down the middle. About 30% of jobs will be impacted in a largely positive way, through increases in productivity and improved skills. While the other 30% of jobs will be impacted in a more negative way, up to and including the loss of those jobs altogether.
Jane Friedman
JANUARY 25, 2024
Photo by cottonbro studio Today’s post is by author and book coach Samantha Skal. When mystery, thriller, and suspense authors plot their stories, one of the biggest consistent hurdles is designing twists that work. I’ve written previously about how thinking about your villain’s motivations can unblock a climactic scene in a thriller. But what if we’re still in the planning stages of our novel, and we feel stuck as to how to make the story fit the modern thriller convention of “twisty”?
Content Marketing Institute
JANUARY 31, 2024
How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Kristi Hines
JANUARY 1, 2024
Discover over 70 creator monetization programs on dozens of platforms! Do you want to learn how to make money online in 2024? It all starts with content. Creator Monetization In A Nutshell If you create any form of content – audio files, apps, articles, images, photos, podcasts, videos, or websites – you can monetize it. Repurpose that content into multiple formats (ex. podcast > transcript > quote images > blog posts), and you can monetize it on more platforms.
Kayleigh Moore
JANUARY 8, 2024
2023 was a doozy of a year that was filled with highs and lows. From tons of travel to attending my first NY Fashion Week, to speaking at an Ivy League university, and then to ultimately taking most of Q4 off for a short sabbatical (hello, burnout!), I feel like this year was a decade. Welcome to my year-in-review recap. Workload-wise, things weren’t quite as busy as in years past: I’d been steadily increasing my workload for the past several years to the point of being totally overwhelmed and e
Ahrefs
JANUARY 18, 2024
Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent.
Nick Ursborne
JANUARY 4, 2024
Which comes first, AI or EI? Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? That’s how most people do this. And it’s how I do it myself, some of the time. Start with a tool like ChatGPT to do the heavy lifting. Use it to do research for a new page, the outline, and a first draft. Once that’s done, you can add layers of more emotionally engaging copy to make the whole thing more appealing and effective.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Jane Friedman
JANUARY 30, 2024
Photo by Miguel Á. Padriñán Today’s post is excerpted from The Amazon Author Formula by Penny Sansevieri. Let’s say you’re running some Facebook ads and you’re getting lots of clicks, but no sales. This tells Amazon your book isn’t relevant to the search, and that will impact your search rank on Amazon. Really? Yes, really. Amazon’s goal is to serve up things its consumers want to buy; the site isn’t there for window shoppers, and the website is quite intelligent.
Content Marketing Institute
JANUARY 17, 2024
Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Exploring personality types can enhance your marketing strategy.
Kristi Hines
JANUARY 11, 2024
What is AI Song for TikTok? TikTok has a new experimental AI Song feature, powered by Bloom, to generate unique songs and lyrics for creators. How to Use AI Song If you have access to AI Song, you should find it when you add music to your photos or videos. Enter a prompt to match your content, and it will offer pop, EDM, or hip hop options. It’s unclear if content using an AI Song can be monetized , but be sure to review the guidelines for AI-generated content labeling to ensure TikTok doesn’t r
Melanie Saxton
JANUARY 25, 2024
Custom newsletter services spread your brand, your message, and your online reach. There are dozens of reasons why this marketing approach works, and here are the top six (in my opinion): Newsletters bridge a gap and connect you to people who are interested in your products and services. Potential clients learn about your company and its mission and values.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ahrefs
JANUARY 22, 2024
It functions differently from a traditional CMS, like WordPress, and therefore requires different considerations for SEO as well. While general SEO best practices and rules remain the same, how you go about implementing them will differ in a headless setup.
Nick Ursborne
JANUARY 10, 2024
My advice to every aspiring copywriter has always been, “Step one is to listen to your audience”. Put another way, “If you don’t know who you’re talking to, how can you know what to say?” When you listen to your prospects and your customers, you get a feel for the emotions they bring to the table. Identify their fears and desires, and you can speak to those emotions in your copy.
Jane Friedman
JANUARY 18, 2024
Photo by Jonathan Mabey on Unsplash Today’s guest post is by freelance editor Sarah Chauncey. You’re driving on a long stretch of highway when you have an insight about your main character’s childhood. Or you’re mid-hair-rinse in the shower, when you suddenly understand how to bring together the braided strands of your novel. Or you wake up at 2 a.m. with the resolution to that thorny plot issue you’ve been wrestling.
Content Marketing Institute
JANUARY 26, 2024
If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Rachelle Gardner
JANUARY 23, 2024
Happy release day to Jamie Ogle for her debut novel – Of Love and Treason! AD 270. In the wake of the Roman emperor’s marriage ban, rumors swirl that there is one man brave enough to perform wedding ceremonies in secret. A public notarius and leader of an underground church, Valentine believes the emperor’s edict unjust and risks his own life for the sake of his convictions.
Melanie Saxton
JANUARY 25, 2024
Businesses should blog for a number of reasons. Why? A blog is a marketing resource that helps increase your online footprint, get your message out there, and draw people to your products and services. It bridges time and space and can introduce your goods and services to audiences far and wide. For instance, if you are an author, you certainly want book sales…but how can anyone buy your book if they don’t know it exists?
Ahrefs
JANUARY 18, 2024
The basics are the same as any other SEO audit.
Nick Ursborne
JANUARY 15, 2024
Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. Interestingly, this process wasn’t structured and written by me. It was created by GPT-4. It even came up with our copywriter’s name… Emma. All I did was provide the prompt. That said, if you tried the exact same prompt yourself, you probably wouldn’t get quite the same result… for a couple of reasons.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Jane Friedman
JANUARY 3, 2024
Photo by Seven Shooter on Unsplash Today’s post is by author and book coach Samantha Cameron. Years ago, I had a student in my AP World History class, who, despite seeming interested in the class, never submitted any homework. It was tanking her grade. Hoping to solve this no-homework spiral, I pulled her aside and asked what she did after school most days.
Content Marketing Institute
JANUARY 18, 2024
Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.
Rachelle Gardner
JANUARY 18, 2024
Gardner Literary, a boutique literary agency starting its fourth year in business, is thrilled to announce the promotion of Kristy Cambron to the position of Vice President; and the promotion of Sherri Wilson Johnson to Associate Literary Agent. These promotions recognize Sherri and Kristy’s outstanding contributions, dedication, and exemplary leadership within the agency.
Melanie Saxton
JANUARY 25, 2024
There is a blogging art and science that is understood by professional bloggers. We are trained in search engine optimization and how best to “feed” the search engines. What Not To Do Amateur blogging, “stream of consciousness” blogging, un-optimized blogging, and sloppy blogging simply aren’t effective. That’s why customers need expert help, and my job is to deliver.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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