Nick Ursborne
JANUARY 29, 2024
I remember when I made my big shift from offline copywriting to online copywriting… way back in 1997. One of the things that changed – had to change – was my network of contacts. For the most part, the people I knew in the offline world weren’t following me online. At least, not right away. That meant I needed to develop a new network of contacts and potential clients.
Enchanting Marketing
JANUARY 16, 2024
Has this happened to you? You’re driving to work. The usual journey. On the highway. You’re listening to the radio and thinking about the day ahead. 30 miles later you suddenly realize you’re at your exit. You haven’t noticed the other exits you passed. You’ve barely heard what they’re talking about on the radio. As if your car has been on autopilot.
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Nick Ursborne
JANUARY 22, 2024
We’ve now had over a year to become proficient with AI writing tools like ChatGPT. Many of us now use these tools to help with brainstorming, research, outlines, and first drafts. And there is no question that companies large and small are attracted by the price and productivity benefits of using AI to help produce more content at lower costs. But… Are you optimizing that copy and content for Emotional Intelligence?
Freelance Magic
JANUARY 30, 2024
How to Find Clients on LinkedIn as a Freelance Writer Let’s face it, LinkedIn is enjoying the limelight at the mo. Everyone and their dog seems to be a “LinkedInfluencer” these days—but there’s a reason it’s so popular. It’s a great place for finding potential clients to pitch. Why? Firstly, it’s a professional platform. When people are scrolling through their feeds, they’re not looking for recipe inspo or cute dog vids, they’re thinking about work, which means they’re in the right mindset and r
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Neal Schaffer
JANUARY 29, 2024
If you’re looking to create a new business website, or even if you want to update your current WordPress one, you should definitely consider using a WordPress AI website builder. These programs utilize artificial intelligence and machine learning to hasten various processes in developing a high quality website without losing any quality. What’s even better, […] 7 WordPress AI Website Builders to Experiment With appeared first on NealSchaffer.
Kristi Hines
JANUARY 1, 2024
Do you want to learn how to make money online in 2024? It all starts with content. Creator Monetization In A Nutshell If you create any form of content – audio files, apps, articles, images, photos, podcasts, videos, or websites – you can monetize it. Repurpose that content into multiple formats (ex. podcast > transcript > quote images > blog posts), and you can monetize it on more platforms.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Ahrefs
JANUARY 25, 2024
But no worries, we’ve organized them neatly to save you a headache. Click the links to explore a deep dive into each SEO type.
Nick Ursborne
JANUARY 17, 2024
That’s an astonishing number. To be fair, the IMF is careful to point out that they are absolutely not saying 60% of jobs will be replaced by AI. In fact, they divide things down the middle. About 30% of jobs will be impacted in a largely positive way, through increases in productivity and improved skills. While the other 30% of jobs will be impacted in a more negative way, up to and including the loss of those jobs altogether.
Content Marketing Institute
JANUARY 31, 2024
How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.
Melanie Saxton
JANUARY 25, 2024
Custom newsletter services spread your brand, your message, and your online reach. There are dozens of reasons why this marketing approach works, and here are the top six (in my opinion): Newsletters bridge a gap and connect you to people who are interested in your products and services. Potential clients learn about your company and its mission and values.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Kristi Hines
JANUARY 1, 2024
Discover over 70 creator monetization programs on dozens of platforms! Do you want to learn how to make money online in 2024? It all starts with content. Creator Monetization In A Nutshell If you create any form of content – audio files, apps, articles, images, photos, podcasts, videos, or websites – you can monetize it. Repurpose that content into multiple formats (ex. podcast > transcript > quote images > blog posts), and you can monetize it on more platforms.
Kayleigh Moore
JANUARY 8, 2024
2023 was a doozy of a year that was filled with highs and lows. From tons of travel to attending my first NY Fashion Week, to speaking at an Ivy League university, and then to ultimately taking most of Q4 off for a short sabbatical (hello, burnout!), I feel like this year was a decade. Welcome to my year-in-review recap. Workload-wise, things weren’t quite as busy as in years past: I’d been steadily increasing my workload for the past several years to the point of being totally overwhelmed and e
Ahrefs
JANUARY 25, 2024
First, we have someone offering us to pay for it: Then there’s someone else, framing their backlink request as a “guest post opportunity”: And finally, here’s the most professional one of the three.
Nick Ursborne
JANUARY 4, 2024
Which comes first, AI or EI? Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? That’s how most people do this. And it’s how I do it myself, some of the time. Start with a tool like ChatGPT to do the heavy lifting. Use it to do research for a new page, the outline, and a first draft. Once that’s done, you can add layers of more emotionally engaging copy to make the whole thing more appealing and effective.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Rachelle Gardner
JANUARY 23, 2024
Happy release day to Jamie Ogle for her debut novel – Of Love and Treason! AD 270. In the wake of the Roman emperor’s marriage ban, rumors swirl that there is one man brave enough to perform wedding ceremonies in secret. A public notarius and leader of an underground church, Valentine believes the emperor’s edict unjust and risks his own life for the sake of his convictions.
Melanie Saxton
JANUARY 25, 2024
Businesses should blog for a number of reasons. Why? A blog is a marketing resource that helps increase your online footprint, get your message out there, and draw people to your products and services. It bridges time and space and can introduce your goods and services to audiences far and wide. For instance, if you are an author, you certainly want book sales…but how can anyone buy your book if they don’t know it exists?
Kristi Hines
JANUARY 11, 2024
What is AI Song for TikTok? TikTok has a new experimental AI Song feature, powered by Bloom, to generate unique songs and lyrics for creators. How to Use AI Song If you have access to AI Song, you should find it when you add music to your photos or videos. Enter a prompt to match your content, and it will offer pop, EDM, or hip hop options. It’s unclear if content using an AI Song can be monetized , but be sure to review the guidelines for AI-generated content labeling to ensure TikTok doesn’t r
Freelance Magic
JANUARY 16, 2024
Freelancing is a popular and flexible career option for many professionals seeking independence and diversity in their work–who doesn’t want to set their own hours, choose their clients, and decide where they work? The hard part is finding high-paying and consistent freelance clients. You’ve probably heard all the usual ways to find freelance clients, so I’ve pulled together some unique and unconventional strategies for finding high-paying, high-quality clients. 1.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Ahrefs
JANUARY 4, 2024
Add these 36 free SEO tools to your SEO toolkit. Monitor your website’s SEO health, see who’s linking to you, and learn what your website is ranking for on Google.
Nick Ursborne
JANUARY 10, 2024
My advice to every aspiring copywriter has always been, “Step one is to listen to your audience”. Put another way, “If you don’t know who you’re talking to, how can you know what to say?” When you listen to your prospects and your customers, you get a feel for the emotions they bring to the table. Identify their fears and desires, and you can speak to those emotions in your copy.
Rachelle Gardner
JANUARY 18, 2024
Gardner Literary, a boutique literary agency starting its fourth year in business, is thrilled to announce the promotion of Kristy Cambron to the position of Vice President; and the promotion of Sherri Wilson Johnson to Associate Literary Agent. These promotions recognize Sherri and Kristy’s outstanding contributions, dedication, and exemplary leadership within the agency.
Melanie Saxton
JANUARY 25, 2024
There is a blogging art and science that is understood by professional bloggers. We are trained in search engine optimization and how best to “feed” the search engines. What Not To Do Amateur blogging, “stream of consciousness” blogging, un-optimized blogging, and sloppy blogging simply aren’t effective. That’s why customers need expert help, and my job is to deliver.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Jane Friedman
JANUARY 30, 2024
Photo by Miguel Á. Padriñán Today’s post is excerpted from The Amazon Author Formula by Penny Sansevieri. Let’s say you’re running some Facebook ads and you’re getting lots of clicks, but no sales. This tells Amazon your book isn’t relevant to the search, and that will impact your search rank on Amazon. Really? Yes, really. Amazon’s goal is to serve up things its consumers want to buy; the site isn’t there for window shoppers, and the website is quite intelligent.
Content Marketing Institute
JANUARY 17, 2024
Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Exploring personality types can enhance your marketing strategy.
Ahrefs
JANUARY 31, 2024
So… we created one for you. Looking for a different format? Request it here. It gives you a proven SEO plan based on how we do things here at Ahrefs. And because it’s a template, it’s repeatable.
Nick Ursborne
JANUARY 15, 2024
Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. Interestingly, this process wasn’t structured and written by me. It was created by GPT-4. It even came up with our copywriter’s name… Emma. All I did was provide the prompt. That said, if you tried the exact same prompt yourself, you probably wouldn’t get quite the same result… for a couple of reasons.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Buffer
JANUARY 15, 2024
Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question. With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement
Grammarly
JANUARY 5, 2024
The English prepositions in , on , and at are some of the most common words in our language, but they can easily get mixed up. Confusion can arise because not only are they all prepositions of place, but they’re also all prepositions of time; being prepositions of both time and place can make these two-letter words difficult to use. In this guide, we explain how to use in , on , and at.
Jane Friedman
JANUARY 25, 2024
Photo by cottonbro studio Today’s post is by author and book coach Samantha Skal. When mystery, thriller, and suspense authors plot their stories, one of the biggest consistent hurdles is designing twists that work. I’ve written previously about how thinking about your villain’s motivations can unblock a climactic scene in a thriller. But what if we’re still in the planning stages of our novel, and we feel stuck as to how to make the story fit the modern thriller convention of “twisty”?
Content Marketing Institute
JANUARY 18, 2024
Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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