Content Marketing Institute
JANUARY 22, 2018
Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site. But, as of now, it seems not enough B2B or B2C companies excel in webinar creation (or they don’t host them).
Tina Dubinsky
JANUARY 30, 2018
While the exact origin of “sent to Coventry” continues to elude historians, its meaning remains steadfast. An English idiom, this phrase is not as predictable as other phrases, like “the finer things in life.” But its modern usage refers to a person ignored by society, friends, and family. I recently used the phrase for a theme.
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ThemeIsle
JANUARY 31, 2018
The WordPress dashboard and other Admin Screens come with many built-in features, not all of them immediately obvious to a beginner. WordPress makes it so easy to start a blog or website quickly, that beginners overlook many useful features in the rush to create and publish content. In this post, let’s dig around a bit. The post 10 Handy WordPress Features to Help You Create Content (Beginner’s Guide) appeared first on Themeisle Blog.
ProBlogger
JANUARY 2, 2018
At a recent Christmas party a friend asked me a series of rapid-fire questions about blogging. “Do you think I should start a blog in 2018? Or have I missed the boat with blogging? If blogging is still relevant, how could it benefit me? I guess I’m trying to work out… why should I start a blog?” My friend isn’t the only one asking these kinds of questions.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
JANUARY 12, 2018
In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed. If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.
Content Marketing Institute
JANUARY 8, 2018
Creativity. We all want it. Unfortunately, we tend to give up on it over time. When we’re just starting our careers, we’re excited. We’re going to take the world by storm. We approach our boss every morning with a new, brilliant idea. Getting a “yes” on something truly different seems like just a matter of statistics: The more we swing, the greater the chance we’ll get a hit.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
JANUARY 18, 2018
“Wow! Check out what technology is making possible!”. If Intel’s digital magazine iQ could speak, that’s what it would say. One article , for example, describes an emergency button that outdoor adventurers can attach to their clothing. Another describes a tiny drone that may someday help pollinate plants. iQ by Intel may not sell those emergency buttons, the bee-like drones, or any of the other tech-driven creations it covers.
Content Marketing Institute
JANUARY 2, 2018
Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. We wanted to know: How does the expert’s expert build and manage communities? Essential social mindset. I asked Christin for tips on how to think like a community builder. Here are her recommendations in her own words. Master the art of banter.
Content Marketing Institute
JANUARY 31, 2018
For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. With the success of high-profile series like Serial and S-Town, highly successful podcast networks like Wondery and Gimlet, and the growing legitimization of audio content as a vehicle for high-caliber performers and other creative talent, consistent audio st
Content Marketing Institute
JANUARY 23, 2018
Google is the most effective vehicle for driving targeted clicks to your content. But a tricky thing about Google is it’s always changing. You need to adapt to the tweaks and updates to earn and retain high rankings. One big change is the introduction of featured snippets. The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. 1.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Content Marketing Institute
JANUARY 25, 2018
Look up “audit” in any dictionary. The first definition should be: “Ugh.” Who on earth would choose to spend time auditing content, let alone teaching others how to do it? A content strategist like Laura Creekmore, that’s who. Someone who knows that without a deep understanding of your existing content, you’re working in the dark. In Laura’s Content Marketing World talk, Conducting a Content Audit , she answers the basic questions any marketer might have about this formidable, invaluable task.
Content Marketing Institute
JANUARY 16, 2018
It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays. But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.
Content Marketing Institute
JANUARY 9, 2018
Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. It showed women were choosing to travel solo in historic numbers. Higher spending power, a feeling of greater safety abroad, and the popularity of Instagram travel diaries created the right conditions for a boon in solo travel.
Content Marketing Institute
JANUARY 11, 2018
Want some tips guaranteed to result in bad charts? Of course you don’t. Yet sometimes we learn best from things gone wrong. That’s why, in this article, I offer some of Content Marketing World speaker Scott Berinato’s advice flipped on its head. Scott shared great tips on how to get data visualization right in his talk, Data Visualization and Creating Good Charts.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Content Marketing Institute
JANUARY 10, 2018
Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease.
Content Marketing Institute
JANUARY 30, 2018
Have you ever had one of those days where you wish you could start your content marketing team over? One of those days when you want to fire everybody, figure out what you really need, and then hire (or rehire) as needed? That moment of frustration likely ended quickly because you knew firing your content team wasn’t an option and probably wasn’t the best solution.
Content Marketing Institute
JANUARY 16, 2018
Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. This striking insight came from analyzing the U.K. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.
Content Marketing Institute
JANUARY 19, 2018
From a young age, I was told I had an odd voice. It was a little too low for a girl and I tended to whisper a lot. I blame the whispering on the house I grew up in, which was big and echoey. If you didn’t want mom to hear you talking about inane things on the phone, whispering was a necessity. I didn’t realize my talk-in-a-low-whisper voice was useful until I started doing interviews for market research and editorial.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
JANUARY 3, 2018
2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Did it happen? Has your organization bought any media companies or even maybe built its own media arm? Maybe. Maybe not. Either way, you’re probably curious about what it looks like for a brand to run a media organization.
ThemeIsle
JANUARY 19, 2018
A blog style guide can transform your blog into a professional-looking publication. Done well, it streamlines both your own creative process and the process of working with others. And it’s remarkably easy to create one – we’re going to walk you through it today in a few simple steps. What is a blog style guide? The post Do You Have Your Blog Style Guide Yet?
ThemeIsle
JANUARY 17, 2018
Struggling with how to add Facebook Pixel to WordPress? If you’re running any type of Facebook ads, using Facebook Pixel is essential to help you optimize your ad campaigns. In short, Facebook Pixel is like Google Analytics for Facebook ads! It lets you better target your ads and see how effective they are at turning. The post 2 Easy Ways to Add Facebook Pixel to WordPress appeared first on Themeisle Blog.
ThemeIsle
JANUARY 4, 2018
Your website’s title and tagline are two of its most basic elements and are one of the first things your visitors will see. Because these elements are so important, it’s a good idea to optimize your WordPress title and tagline to put your site’s best foot forward. A strong title and tagline will communicate your website’s. The post 3 Steps to Optimize Your WordPress Title and Tagline appeared first on Themeisle Blog.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Content Marketing Institute
JANUARY 1, 2018
These days, most companies recognize the importance of mobile optimization for the customer experience. Indeed, as customers increasingly use their smartphones on the go, brands must offer mobile-friendly sites and easy ways to obtain customer service. However, optimization is just one way to earn loyalty. To fully engage these customers, every brand should consider the numerous mobile technologies that are transforming the customer experience.
ProBlogger
JANUARY 3, 2018
Leaving Her Job to Create a Multi Six Figure Online Business – A Writing Blogger Tells Her Story. We’re continuing our series of blogger stories, and handing the podcast over to you so you can tell your stories and tips of starting and growing your blogs. This series, which started with episode 221, is all part of the launch of our new (and completely free) ‘Start a Blog’ course, which goes live on 10 January 2018.
ProBlogger
JANUARY 9, 2018
Collaborative Blogging – One Blogger Shares How She Started a Blog with over 200 Collaborators. Today’s episode is the last in our series where I handed the podcast over to you, the listeners, to tell your stories and tips of starting and growing your blogs. It was all part of our Start a Blog course, which launches tomorrow. . Today’s episode features blogger Chrissann Nickel from Women Who Live on Rocks.
ProBlogger
JANUARY 22, 2018
Written by ProBlogger Expert Ali Luke. When you think of a blog, you probably think of the posts. You might go to the site to read the latest ones (often on the home page), or they might go straight to your inbox. And if you follow the blogger on social media, you may well see them posting links to their latest posts. But posts aren’t the only type of content you need to create as a blogger.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ProBlogger
JANUARY 15, 2018
It took me nearly seven years of blogging to create my first products: two ebooks, one for ProBlogger and one of Digital Photography School. They made me a total of over $160,000 in 2009 alone and changed my business. Back in 2014, I wrote about the experience … and how it nearly never happened: My big issue was a severe lack of time. Between juggling two growing blogs and a growing family (we had just had our first child), I wasn’t sure how I’d ever write an eBook.
ProBlogger
JANUARY 2, 2018
3 Travel Bloggers Share Their Tips and Stories. Once again I’m handing the podcast over to you, our listeners, to share your stories and tips of starting and growing your blogs. I started this series towards the end of last year with episode 221: From 0 to 500,000 Page Views a Month – A DIY Blogger Shares Her Story. Today I’ve got three blogger stories for you.
ProBlogger
JANUARY 29, 2018
The Tools We ’ re Using in 2018 to Get More Subscribers and Customers. In today’s episode, I want to introduce you to a suite of WordPress plugin tools we’ve been using on our blogs for the past six months or so that we’re really excited about. Today’s show is brought to you by two brand new courses from ProBlogger. I’ve been talking about one of them – our Ultimate Guide to starting a blog – for the past month or so.
ProBlogger
JANUARY 16, 2018
If you’ve created one of these 7 types of products to sell on your blog , or you’re going to start offering a service to your readers, then you need a sales page. The sales page is (not surprisingly) a page on your blog that’s all about your product or service. You can link to it in the navigation menu, from an ad on your sidebar, from your social media accounts, and from guest posts.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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