March, 2021

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Why it’s So Much Better to Write to Express, Not to Impress

Positive Writer

Have you ever watched a magician make his assistant levitate just by waving his hands? Here’s what happens. Two dancers come onto the stage to set the exotic atmosphere. Once… The post Why it’s So Much Better to Write to Express, Not to Impress first appeared on Positive Writer.

Writing 130
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How Long Does It Take To Create A Website?

Caroline Gibson

We’re terribly lucky, aren’t we? We live in a world in which we can get things instantly. Fancy a pizza? Yes, I’ll get onto Deliveroo. Need a new ironing board? No problem, Amazon Prime will deliver it tomorrow. Is this why clients expect the same when wanting to create a website? In the last two days alone, I’ve been contacted by an agency wanting copy for a client’s 12-page website – within four days.

Website 130
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On Becoming a Professional Copywriter

Susan Greene

I was recently interviewed by Starter Story , an online magazine that seeks to encourage entrepreneurs by introducing them to successful business owners. Susan Greene is a professional copywriter located in Orlando, Florida. Read her story here. Presented as Founder Case Studies, the write-ups follow the entrepreneurial journey of a business owner, covering everything from why they started their venture to what they see in their future, and everything in between.

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SEO is Turning into a Questions and Answers Game

Neil Patel

I was reading an article from my buddy the other day and he had an interesting trend. 14.1% of all searches on Google are in the form of a question. Here’s the breakdown within the United States: How – 8.07% What – 3.4% Where – 88% Why – 82% Who – 6% Which – 33%. Because we have over a billion keywords globally in Ubersuggest and we already have a questions section, I thought it would be fun to see what it would look like worldwide.

SEO 145
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Write Like You Talk: 12 Tips for Conversational Content

Content Marketing Institute

The antidote to monotone content? Conversational writing. It feels more personal, less academic. More importantly, it’s effective. That said, let’s talk. Continue reading → The post Write Like You Talk: 12 Tips for Conversational Content appeared first on Content Marketing Institute.

Writing 145
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What I Learned from Teaching Editing

Arrant Pedantry

Last semester I finally had the opportunity to do something I’d thought about for many years: teach a college class. I’d applied for a full-time teaching professor job before, but I’d been passed over in favor of someone with more experience. I’d also been approached about adjuncting before, but I passed up the opportunity because I was worried about how I’d manage teaching on top of a full-time job.

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9 Types of Blogs That Can Make You Money Today

Neal Schaffer

If you have a lot of things to say, it’s easy to consider writing a blog. After all, blogs are the Internet’s way of letting ordinary people publish their thoughts. All you really need is Internet access and a few tools. But have you thought about the financial aspect of blogging? We bloggers spend a lot of time on our work, and not everything required is free.

Blog 83
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Daily SEO Fix: Gaining Insight from Exported Moz Pro Data

Moz

Posted by M.Cole Gaining insight from data you’ve gathered is vital to the success of your SEO efforts, allowing you to monitor your performance over time and make strategic changes where necessary. One of the Moz onboarding team's goals is to make sure you’re getting the most out of your Moz Pro data. Most of the time, that will involve providing insight within the tool.

SEO 79
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The New Way to Blog

Neil Patel

Blogging has changed over the years. When I first started blogging, it wasn’t that competitive. You write an article… on pretty much anything… and you get some social shares. And then you would try to build links, but even if you weren’t great at link building you would still naturally generate more backlinks overtime. Just take a look at one of my first blog posts that I wrote on August 31, 2005.

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How to Create an Effective SEO Strategy for Your Local Business

Content Marketing Institute

Lots of brick-and-mortar businesses have had to digitize their operations to allow online booking, buying, and even services. But other than Google Local, how can you get found? Here are some ways. Continue reading → The post How to Create an Effective SEO Strategy for Your Local Business appeared first on Content Marketing Institute.

SEO 145
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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6 Best Gmail Alternatives in 2023 (All Are Free)

ThemeIsle

Gmail has been dominating the email market thanks to its intuitive interface, near unlimited storage, and a wide range of free productivity tools. However, there are some serious concerns about how Google uses your emails and not everyone loves the Gmail interface, which is why you might want to explore some Gmail alternatives. The post 6 Best Gmail Alternatives in 2023 (All Are Free) appeared first on Themeisle Blog.

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Faulty Parallels

Grammar Underground

Brad walked to the library, the post office and drove to the park. Faulty parallels are a very common problem. In the example above, we're erroneously suggesting "Brad walked to drove to the park." Here's how to prevent and fix this parallels gone wrong. The post Faulty Parallels first appeared on Grammar Underground with June Casagrande.

Copy 52
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SEO Factors Affecting Website Ranking

Contentwriting

SEO Factors Affecting Website Ranking 2021 Over a period of time, SEO (search engine optimization) has evolved and become one of the exciting disciplines. And yet, it’s one of the least understood and least transparent aspects of great digital marketing. It involves various On-page SEO, off-page SEO, and technical factors to include HTTPS, site speed, robot.txt, sitemaps, URLs, redirecting URLs, The post SEO Factors Affecting Website Ranking appeared first on SEO and Content Writing Services.

Website 52
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SEO Website Analytics: Going One Step Deeper Into GA

Moz

Posted by Brie-E-Anderson Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? In this post, we are going to quickly look at three very specific, very actionable Google Analytics views for uncovering SEO opportunities.

Website 75
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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The Easiest Way to Find New Link Opportunities

Neil Patel

The hardest part about SEO is link building. Everyone says if you just email people begging for links, you’ll get them. And although that’s somewhat true, it doesn’t make it easier. Because what you’ll find is that if you send 100 emails you may get 2 or 3 links. So, I decided to change things up and make things easier for you by releasing a few new features in Ubersuggest to help you get more links.

Text 145
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5 Types of Video to Add to Your Social Media Marketing

Content Marketing Institute

How do you create the best videos for success on social? Let’s walk through five choices. Continue reading → The post 5 Types of Video to Add to Your Social Media Marketing appeared first on Content Marketing Institute.

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5 Best Free Autoresponder Tools for Email Automation

ThemeIsle

An autoresponder is simply a feature that sends an email when a user takes a specific, predetermined action, like joining your email list. Email autoresponders are extremely useful thanks to the amount of time and effort they save over time. The post 5 Best Free Autoresponder Tools for Email Automation appeared first on Themeisle Blog.

Blog 52
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The 17 Most Useful WordPress Tips and Tricks to Blog Like a Pro!

Neal Schaffer

With time comes experience, and this translates into knowledge. Today I’d like to share my accumulated knowledge as it relates to blogging, and specifically to my favorite WordPress tips and tricks. It’s one thing to have great ideas, and another to put those ideas on paper. Over the years, I’ve shared a lot of my […] The 17 Most Useful WordPress Tips and Tricks to Blog Like a Pro!

Blog 52
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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This Is She or This Is Her?

Grammar Underground

When you say on the phone "This is she," you're actually employing a very sophisticated grammar concept: the predicate nominative. Here's what you need to know. The post This Is She or This Is Her? first appeared on Grammar Underground with June Casagrande.

Concept 52
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According to the Experts: 5 Technical SEO Trends to Watch in 2021

Moz

Posted by morgan.mcmurray It’s no secret that SEO relies heavily on technical components to drive site rankability, and with so many emerging technologies, new tools, and metrics (*cough* Core Web Vitals *cough*), you might be wondering whether these constant updates will affect your more technical work. To find out more about the state of technical SEO in 2021, we asked seven industry experts for their thoughts.

SEO 73
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The Ultimate Guide to Guest Blogging

Neil Patel

We’ve discussed how you can build authority in your industry through blogging. Today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Determine Your Guest Blogging Goals. Before we begin, your first task is to decide what your goal for guest blogging is. Knowing this goal ahead of time is key in determining the right kind of blogs to submit guest posts to.

Blog 145
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24+ Must-Read Marketing Books (That Happen to be Written by Women)

Content Marketing Institute

Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Each title earned a place on the list thanks to recommendations from your fellow marketers. Continue reading → The post 24+ Must-Read Marketing Books (That Happen to be Written by Women) appeared first on Content Marketing Institute.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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7 Proven Ideas to Create Engaging Content That Gets Readers Hooked

ThemeIsle

In the past few years, creating content for the web has become more than just writing. Most bloggers are now trying to bring diverse elements into the equation in order to produce engaging content that makes people spend more time on their sites. The post 7 Proven Ideas to Create Engaging Content That Gets Readers Hooked appeared first on Themeisle Blog.

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The 17 Most Useful WordPress Tips and Tricks to Blog Like a Pro!

Neal Schaffer

With time comes experience, and this translates into knowledge. Today I’d like to share my accumulated knowledge as it relates to blogging, and specifically to my favorite WordPress tips and tricks. It’s one thing to have great ideas, and another to put those ideas on paper. Over the years, I’ve shared a lot of my wisdom on blogging, including how to pick your niche, keep up with content, and make money.

Blog 52
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11 Tips to Help You Post More Consistently

ProBlogger

The post 11 Tips to Help You Post More Consistently appeared first on ProBlogger. This post is based on episode 101 of the ProBlogger podcast. When it comes to blogging, consistency is very important. It keeps readers coming back, and ultimately determines whether or not your blog becomes one of the millions of blogs that have been abandoned over the years.

Post 51
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Stop Asian Hate

Moz

Posted by SarahBird We condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime. This is not an isolated incident.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Target Baby Boomers Through Paid Ads

Neil Patel

The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key purchasing demographic. When Was the Baby Boomer Generation Born? Baby boomers were born between 1946 and 1964. This generation still makes up a large portion of the population, with a 23.5 percent share as of 2019.

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5 Fixes to Help Avoid Content Bottlenecks

Content Marketing Institute

We all know the dream, right? We create and distribute amazing, engaging content because we had: Sufficient time to develop it Effortless collaboration Efficient processes We all know the reality, right? We endure strict deadlines, spend way too long getting … Continue reading → The post 5 Fixes to Help Avoid Content Bottlenecks appeared first on Content Marketing Institute.

Content 143
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8 Best Free Favicon Generators for Your Website (2023)

ThemeIsle

When it comes to your site’s branding strategy, every detail counts. A favicon may seem like a trivial element, but it can help boost your online credibility and strengthen your brand. That’s where free favicon generators come in handy. The post 8 Best Free Favicon Generators for Your Website (2023) appeared first on Themeisle Blog.

Website 52
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Hyphenation

Grammar Underground

Hyphen rules are complicated. But a few simple guidelines will get you through most situations. Here's what you need to know. The post Hyphenation first appeared on Grammar Underground with June Casagrande.

Copy 40
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!