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I was reading an article from my buddy the other day and he had an interesting trend. 14.1% of all searches on Google are in the form of a question. Here’s the breakdown within the United States: How – 8.07% What – 3.4% Where – 88% Why – 82% Who – 6% Which – 33%. Because we have over a billion keywords globally in Ubersuggest and we already have a questions section, I thought it would be fun to see what it would look like worldwide.
Almost 60% of SEO pros say backlinks have a big impact on search engine rankings, according to a recent uSERP survey. Make sure to know the basics, from the terms of art to the types of content that will get you traction. Continue reading → The post Know the Basics of Link-Building to Boost Your SEO appeared first on Content Marketing Institute.
Have you ever watched a magician make his assistant levitate just by waving his hands? Here’s what happens. Two dancers come onto the stage to set the exotic atmosphere. Once… The post Why it’s So Much Better to Write to Express, Not to Impress first appeared on Positive Writer.
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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
It doesn’t have to be a big, dramatic story. It can be something simple. Like how my wife cried when she walked to the local corner store to buy chips, but realized she didn’t have a mask with her. So she couldn’t go in. Her tears weren’t about the chips. We know that. Her tears were about the relentless grind of living through a pandemic, where something as simple as buying chips is sometimes out of reach.
I was recently interviewed by Starter Story , an online magazine that seeks to encourage entrepreneurs by introducing them to successful business owners. Susan Greene is a professional copywriter located in Orlando, Florida. Read her story here. Presented as Founder Case Studies, the write-ups follow the entrepreneurial journey of a business owner, covering everything from why they started their venture to what they see in their future, and everything in between.
Blogging has changed over the years. When I first started blogging, it wasn’t that competitive. You write an article… on pretty much anything… and you get some social shares. And then you would try to build links, but even if you weren’t great at link building you would still naturally generate more backlinks overtime. Just take a look at one of my first blog posts that I wrote on August 31, 2005.
Blogging has changed over the years. When I first started blogging, it wasn’t that competitive. You write an article… on pretty much anything… and you get some social shares. And then you would try to build links, but even if you weren’t great at link building you would still naturally generate more backlinks overtime. Just take a look at one of my first blog posts that I wrote on August 31, 2005.
We all know the dream, right? We create and distribute amazing, engaging content because we had: Sufficient time to develop it Effortless collaboration Efficient processes We all know the reality, right? We endure strict deadlines, spend way too long getting … Continue reading → The post 5 Fixes to Help Avoid Content Bottlenecks appeared first on Content Marketing Institute.
Last semester I finally had the opportunity to do something I’d thought about for many years: teach a college class. I’d applied for a full-time teaching professor job before, but I’d been passed over in favor of someone with more experience. I’d also been approached about adjuncting before, but I passed up the opportunity because I was worried about how I’d manage teaching on top of a full-time job.
There’s quite a bit of publishing about publishing going on in the next few weeks. British academic John B. Thompson has written a solid scholarly history of book publishing in the past quarter century or so called “Book Wars” that will publish next month, focused on the arrival of ebooks and how publishers and the distribution system have been changed by that opportunity.
Posted by Moberstein I’m completely fascinated by Google’s Discover Feed. Besides the fact that it serves highly-relevant content, it also seems beyond the reach of being gamed. In a way, it almost seems beyond the reach of pure SEO (which makes it downright tantalizing to me). It all made me want to understand what makes the feed tick. So I did what any sensible person would do.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
If you have a lot of things to say, it’s easy to consider writing a blog. After all, blogs are the Internet’s way of letting ordinary people publish their thoughts. All you really need is Internet access and a few tools. But have you thought about the financial aspect of blogging? We bloggers spend a lot of time on our work, and not everything required is free.
Tired of hearing “content is king?” It’s a phrase that makes most marketers roll their eyes. Does it still ring true? If so, why is content still so important? Where Did the Phrase ‘Content is King’ Come From? In 1996, Bill Gates wrote an essay that changed the course of digital marketing. Titled “Content is King,” he suggested most of the money generated on the internet would come from content, much like broadcasting.
Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Each title earned a place on the list thanks to recommendations from your fellow marketers. Continue reading → The post 24+ Must-Read Marketing Books (That Happen to be Written by Women) appeared first on Content Marketing Institute.
Gmail has been dominating the email market thanks to its intuitive interface, near unlimited storage, and a wide range of free productivity tools. However, there are some serious concerns about how Google uses your emails and not everyone loves the Gmail interface, which is why you might want to explore some Gmail alternatives. The post 6 Best Gmail Alternatives in 2023 (All Are Free) appeared first on Themeisle Blog.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Brad walked to the library, the post office and drove to the park. Faulty parallels are a very common problem. In the example above, we're erroneously suggesting "Brad walked to drove to the park." Here's how to prevent and fix this parallels gone wrong. The post Faulty Parallels first appeared on Grammar Underground with June Casagrande.
Posted by M.Cole Gaining insight from data you’ve gathered is vital to the success of your SEO efforts, allowing you to monitor your performance over time and make strategic changes where necessary. One of the Moz onboarding team's goals is to make sure you’re getting the most out of your Moz Pro data. Most of the time, that will involve providing insight within the tool.
SEO Factors Affecting Website Ranking 2021 Over a period of time, SEO (search engine optimization) has evolved and become one of the exciting disciplines. And yet, it’s one of the least understood and least transparent aspects of great digital marketing. It involves various On-page SEO, off-page SEO, and technical factors to include HTTPS, site speed, robot.txt, sitemaps, URLs, redirecting URLs, The post SEO Factors Affecting Website Ranking appeared first on SEO and Content Writing Services.
Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong and is possibly the best possible strategy to grow your business. The proof?
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
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With time comes experience, and this translates into knowledge. Today I’d like to share my accumulated knowledge as it relates to blogging, and specifically to my favorite WordPress tips and tricks. It’s one thing to have great ideas, and another to put those ideas on paper. Over the years, I’ve shared a lot of my […] The 17 Most Useful WordPress Tips and Tricks to Blog Like a Pro!
Posted by Brie-E-Anderson Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? In this post, we are going to quickly look at three very specific, very actionable Google Analytics views for uncovering SEO opportunities.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
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When you say on the phone "This is she," you're actually employing a very sophisticated grammar concept: the predicate nominative. Here's what you need to know. The post This Is She or This Is Her? first appeared on Grammar Underground with June Casagrande.
The hardest part about SEO is link building. Everyone says if you just email people begging for links, you’ll get them. And although that’s somewhat true, it doesn’t make it easier. Because what you’ll find is that if you send 100 emails you may get 2 or 3 links. So, I decided to change things up and make things easier for you by releasing a few new features in Ubersuggest to help you get more links.
Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that. Continue reading → The post B2B Content Isn’t Boring Unless Your Writing Is appeared first on Content Marketing Institute.
In the past few years, creating content for the web has become more than just writing. Most bloggers are now trying to bring diverse elements into the equation in order to produce engaging content that makes people spend more time on their sites. The post 7 Proven Ideas to Create Engaging Content That Gets Readers Hooked appeared first on Themeisle Blog.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
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With time comes experience, and this translates into knowledge. Today I’d like to share my accumulated knowledge as it relates to blogging, and specifically to my favorite WordPress tips and tricks. It’s one thing to have great ideas, and another to put those ideas on paper. Over the years, I’ve shared a lot of my wisdom on blogging, including how to pick your niche, keep up with content, and make money.
Posted by cheryldraper Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door. Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more!
The post 11 Tips to Help You Post More Consistently appeared first on ProBlogger. This post is based on episode 101 of the ProBlogger podcast. When it comes to blogging, consistency is very important. It keeps readers coming back, and ultimately determines whether or not your blog becomes one of the millions of blogs that have been abandoned over the years.
Whether you’re just starting out or are an old pro, who doesn’t want to be a more successful entrepreneur? Owning a business gives you a sense of freedom and empowerment. You can build things and watch them grow. Entrepreneurs make decisions for themselves, realize their creative visions, and develop lasting relationships with other entrepreneurs, customers, and vendors.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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