Freelance Magic

JANUARY 6, 2021

Making sure your freelance client list is regularly topped up with paying work is a big struggle. In fact, finding work is probably the hardest part about freelancing. I remember in the early days, I’d spend the majority of my week hunting down potential prospects and reaching out to them. While this is a great way to find clients that you’re going to love working with, it’s not always the quickest way to land a glut of clients at once (or get a consistent income, and we all kn

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Content Marketing Institute

JANUARY 28, 2021

People say they would like to see more videos from brands. The trick is to create ones that strike a chord with your audience and align with your content marketing goals. Here are five ways to use the tactic to generate leads. Continue reading → The post 5 Underused Video Ideas to Generate Leads appeared first on Content Marketing Institute.

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Neil Patel

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You may have tried retargeting, creating highly-targeted landing pages, and using dynamic ads.

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Susan Greene

JANUARY 31, 2021

Barefoot Writer is an organization dedicated to helping writers gain the skills they need to be a successful freelance copywriter and achieve their writing dreams. I was flattered to be asked to be in their monthly magazine. Below is the article they wrote after interviewing me. (The cover photo is not me, FYI.) The post Barefoot Writer Interview with Susan Greene appeared first on Susan Greene Copywriter.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Nick Ursborne

JANUARY 22, 2021

If you have a business, or you advise or write for business, the web can be an amazing, but thoroughly confusing place. Whether you want to learn more about email marketing, sales funnels, social media or chatbot marketing, there are a thousand experts ready and waiting to help you. The trouble is, which experts should you follow? Which one teaches or offers the approach that will work best for your audience?

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Jeff Goins

JANUARY 28, 2021

On The Portfolio Life this week, I’m talking to Elida Field, a professional artist whose work has been featured in the White House and on magazine covers. She’s currently working on her first book, Nobody Dies in Art Class. To learn more about her work, check out www.elidaart.com What we’re talking about: How reaching out to other artists and influencers can help you grow.

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Portfolio 100

Content Marketing Institute

JANUARY 25, 2021

A lot of factors play into the success of your content. But you’re more likely to reach your goals if you first vet your content ideas. Use this checklist to confirm which ideas are worth pursuing (and which ones aren’t.) Continue reading → The post 4 Questions to Help Vet Your Content Ideas appeared first on Content Marketing Institute.

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Neil Patel

JANUARY 20, 2021

Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years. The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive.

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The Idea Logical Company

JANUARY 25, 2021

I met Jim Haynes at the first Frankfurt Book Fair I attended, in 1976. I would see him every year when I went back to Frankfurt and any other time I was in Paris, where Jim lived. I think I was one of his ten or fifteen thousand closest friends. Jim’s recent passing in his late 80s has been memorialized by The Guardian , the Times (London), the Scotsman , and the BBC , among others.

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Nick Ursborne

JANUARY 2, 2021

At this time of year, I always spend a few days reflecting on the year that just passed, and thinking about the year to come. This year, before thinking too much about what’s to come in 2021, I looked back further than just last year. In fact, I looked back at the last 10 years. In particular, I wanted to take a look at the new ventures and projects I had embarked on, and see which of them worked out the best.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Moz

JANUARY 7, 2021

Posted by Cyrus-Shepard Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below!

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Words Matter by Wix

JANUARY 19, 2021

Here’s a question that I've been asking myself for quite a long time. Why was it that in school I was told to never start a sentence with because , while I kept on seeing professional writers do it all the time? Sentences starting with because turn up in novels, , blogs , articles—and everywhere in between. Have we all been tricked? Is there a secret that only elite writers know?

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Content Marketing Institute

JANUARY 14, 2021

YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way. Continue reading → The post 21 YouTube SEO Tools to Boost Your Video Rankings appeared first on Content Marketing Institute.

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Neil Patel

JANUARY 22, 2021

If you’re like most business owners, you’ve invested resources in creating a Facebook business page that engages your customers. You may have spent years growing your following and building trust. What if something leaves your business page vulnerable to a Facebook hack? Here is what you need to know to protect yourself—and your business—from a Facebook hack.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Neal Schaffer

JANUARY 26, 2021

Some of you might have looked at this title and thought, “Why would a blogger even be considering blog writing services?” If you’re a business you’re probably already outsourcing some or all of your content writing, and if you treat your blog as a business, you might want to start considering the same. If you’re […] 15 Best Blog Writing Services to Consider appeared first on NealSchaffer.

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411 Writers

JANUARY 22, 2021

If there’s one thing that’s true for all content marketers, it is that we’re always looking for new ways to engage audiences. Ways that are easy to apply and easy to track their efficiency. Yes, unicorns are less rare than these, but strategies like that do exist. One of them is gamification. This so-called gamifying of a brand’s strategy has challenged traditional digital marketing and content writing services.

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Moz

JANUARY 24, 2021

Posted by MiriamEllis. Image credit: Sharon Mollerus. A new client comes to your digital marketing agency and says their competitors are stuck to the local packs like mussels cleaved to coastal rock. “How do we edge our way up in Google’s local finder, and find our place above the tideline? We don’t even know where to begin,” the local business owner says.

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Words Matter by Wix

JANUARY 26, 2021

A , classic scene in the Monty Python movie, The Life of Brian , asks the question: “What have the Romans ever done for us?” While the Romans are long gone, their influence remains strong in the English language with its many Latin loanwords, including alumnus. The Romans originally used the word alumnus to mean “foster child”. It eventually evolved to also mean “pupil”.

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Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Content Marketing Institute

JANUARY 7, 2021

Don't expect 2021 to bring relief from the merciless slide of organic content down search engine results pages. But with a little attention to these 21 SEO tips, tactics, and trends, you can protect your rankings – and even gain an edge. Continue reading → The post 21 SEO Tips, Tactics, and Trends for Website Content in 2021 appeared first on Content Marketing Institute.

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Neil Patel

JANUARY 15, 2021

Are you ready to double your search traffic ? Understanding SEO is crucial to significantly increase your traffic and brand awareness. Right now, thousands of people are looking for content just like yours. You can help them find it by becoming an SEO expert. In fact, 40 percent of website traffic begins with a search query. That’s why search engine optimization (SEO) is so important.

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Neal Schaffer

JANUARY 26, 2021

Some of you might have looked at this title and thought, “Why would a blogger even be considering blog writing services?” If you’re a business you’re probably already outsourcing some or all of your content writing, and if you treat your blog as a business, you might want to start considering the same. If you’re like most bloggers, the main reason your blog exists is that you love to write.

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Writing Services Writing Blog Blogging 52

ThemeIsle

JANUARY 13, 2021

Naming a business is something that a lot of entrepreneurs can struggle with. You need to consider a lot of things and it's not easy keeping them all in mind. This is why you should consider a business name generator. The post 9 Best Business Name Generator Tools for Catchy Name Ideas appeared first on ThemeIsle Blog.

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Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Moz

JANUARY 27, 2021

Posted by Imogen_Davies At Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats , which state 3.5 billion queries are searched every day, that means that 525 million of those queries are brand new. That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans.

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Words Matter by Wix

JANUARY 12, 2021

Metaphors are powerful tools that allow us to , unleash our creativity , expose our inner worlds, and stand out in our writing and speech. We use metaphors dozens of times every day, yet what exactly are they, how are they built, and what distinguishes them from other figures of speech? Simply put, a metaphor is a figure of speech that states that one thing is another thing.

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Content Marketing Institute

JANUARY 4, 2021

While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from it. Executives from Virgin, GE, and Microsoft all publish on LinkedIn. Here’s what you and your brand should know. Continue reading → The post LinkedIn for Content Marketing: 3 Things You Should Know appeared first on Content Marketing Institute.

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Neil Patel

JANUARY 12, 2021

With SEO one of the most important things is data. You make your decisions based on what the data tells you. If you make a change and your rankings go up, you know you’ve made the right choice. And if your rankings go down, well, you’ll have to look into what happened and why. But SEO data goes far beyond just rankings. And in Ubersuggest we provide those metrics such as backlinks count, newly found links, domain authority, estimated traffic, keyword volume, and even rankings.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Neal Schaffer

JANUARY 13, 2021

I have been regularly sharing my own experiences using WordPress plugins to run this business blog to help you make your own website more social media optimized, SEO friendly, and even help convert more of your visitors into new leads. I say “website” because WordPress is not just for blogs: As a CMS or Content Management System, it is estimated that WordPress powers 35% of all websites on the Internet.

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411 Writers

JANUARY 7, 2021

It’s that time again. As the clock struck midnight and we welcomed the new year with hopes and dreams, many began planning for the twelve months ahead, including business owners, webmasters, digital marketers, and folks like us at 411 Writers — content professionals. We sat down to review the state of content marketing in 2021 by looking at what worked last year, what didn’t, what experts are saying, and how our clients’ requirements for our content writing services have changed over the last fe

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Moz

JANUARY 31, 2021

Posted by Tom.Capper. Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. It was a quick, effective way to see if a change to your site traffic is some kind of seasonality you can ignore, something to celebrate, or a worrying sign of traffic loss. In short: you could enter in a series of data, and it would plot it out on a graph like the image above.

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Words Matter by Wix

JANUARY 4, 2021

So you’re putting the finishing touches on your CV or , resume website , but you can’t remember how to write out the name of your graduate degree. Does it have an apostrophe? Should it all be capitalized? Well, you actually have a few formatting options, but the most common and most correct way to spell it all out is “master’s degree”, including an apostrophe and not capitalized.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing