Content Marketing Institute
NOVEMBER 30, 2020
You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration. Continue reading → The post 67 Book Picks for the Ultimate Content Marketing Library appeared first on Content Marketing Institute.
Neil Patel
NOVEMBER 26, 2020
Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Me neither. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand.
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Positive Writer
NOVEMBER 28, 2020
Imagination comes naturally to kids. When you’re young, life is a blank slate to fill. So we fill it with heroic stories. We act them out with our friends. And… The post Hands Down The Best Way For Writers To Use Their Imagination first appeared on Positive Writer.
Freelance Magic
NOVEMBER 22, 2020
If you’ve found yourself wondering how to write a cold email, you’re not alone. I get a lot of emails from readers who struggle to find the right words to put in their pitch or who simply don’t know where to start. It happens, but don’t make cold emailing harder than it has to be. Think about it: How much time do you spend writing and sending an email to a colleague or a friend?
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Nick Ursborne
NOVEMBER 2, 2020
I’m writing this post for YOU. We’ve probably never met. But I try to picture you in my mind as I sit at my computer, pecking away at the keyboard. I might even imagine you here in my home, sitting across from me at the kitchen table. I’m writing to you as if you’re the only person in the world on my mind right now. This means I’ll always talk about you in the singular.
Jeff Goins
NOVEMBER 12, 2020
The act of finding the deeper part of you that never fades may be the most important task of your life. It is certainly the best place from which to create.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Neil Patel
NOVEMBER 25, 2020
Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.”. While it may feel like we make decisions with our minds, using logic and reasoning, the “mental triggers” we hear about are tied more to emotion than anything else.
Positive Writer
NOVEMBER 17, 2020
I’m trying a new feature I discovered on Goodreads. It’s a giveaway program. Goodreads lists one of my books as a giveaway and I choose how many copies to giveaway.… The post Book Giveaway on Goodreads (50 Copies!) first appeared on Positive Writer.
Moz
NOVEMBER 3, 2020
Posted by ColanNielsen 2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think it’s important to keep track of all the changes that happen in the local search space in general, and that impact GMB specifically. So far in 2020 we are up to 54 changes.
Words Matter by Wix
NOVEMBER 19, 2020
Great writers have two things in common: They practice, always working to get better at it, and they read—a lot. Why not do both at the same time? These are some of the best books to read about writing. The advice, exercises and examples you’ll find will help you become better at your craft. The books listed below cover different aspects of writing, from creativity and inspiration, to advice from the experts, to , grammar and style : Writing Down the Bones , by Natalie Goldberg.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
ThemeIsle
NOVEMBER 30, 2020
Tools like Google Analytics are essential for any website owner. However, if you’re new to tracking analytics, trying to interpret all the metrics on offer can seem overwhelming. For instance, the difference between page views vs visits can be hard to understand, as the terms sound very similar. The post Page Views vs Visits: What’s the Difference (Beginner’s Guide)?
Content Marketing Institute
NOVEMBER 26, 2020
On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year. Continue reading → The post 18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year appeared first on Content Marketing Institute.
Neil Patel
NOVEMBER 25, 2020
In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing? As the name suggests, hyperlocal marketing is a marketing strategy that focuses on reaching customers in your vicinity.
Fat Stacks
NOVEMBER 25, 2020
Starting a blog should be fun. It is your writing, […] The post What to Blog About? Epic Guide on Getting You Started on the Right Foot appeared first on Fat Stacks Blog.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Moz
NOVEMBER 15, 2020
Posted by amandamilligan Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s hard to imagine that trust not leading to a sale (at some point). But how exactly can a brand begin to build, or build upon, their authority?
Contented
NOVEMBER 19, 2020
Thanksgiving is less than a week a way. It's my favourite American holiday, one that I would happily adopt in my home country, New Zealand. The First Thanksgiving (for those of you who live outside of the States) dates back to 1621 in Plymouth, Massachusetts, when remarkably, 90 Native Americans and 53 Pilgrims celebrated their first autumn harvest together with a three-day feast.
ThemeIsle
NOVEMBER 23, 2020
Confused about the difference between Google Workspace vs G Suite and what happened to G Suite? We’ll demystify what Google Workspace is, and what it has to offer. We’ll also look at what the future holds for G Suite, and what you should expect if you’re an existing customer. The post Google Workspace vs G Suite: What’s the Difference? appeared first on Themeisle Blog.
Content Marketing Institute
NOVEMBER 24, 2020
Executives and technical experts can hold the keys to uniquely powerful stories. But wrangling these apex collaborators is a challenge. Follow this advice to extract the wisdom from their brains and get it into your content. Continue reading → The post How to Convince Your Company’s Brain Trust to Collaborate on Content appeared first on Content Marketing Institute.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Neil Patel
NOVEMBER 25, 2020
Local SEO is important. In fact, 46% of all searches on Google are local. That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. And there’s a lot of people searching. About 89% of people search for a local business on their smartphone at least once a week, with 58% searching daily.
Fat Stacks
NOVEMBER 15, 2020
Understand the importance of pronouns and learn its different types to reduce redunduncy in English writing. In this article, we will discuss its categories and we'll go in detail so you can fully grasp their differences.
Moz
NOVEMBER 22, 2020
Posted by KerryDuggan So we meet again, keyword research. Now more than ever, we’re depending on the online world for our day-to-day activities. We’re making use of the web for learning and studying, shopping, paying bills, and for the majority of our entertainment and social needs. This means the need for search engines to provide us with what we’re looking for has never been more relevant.
411 Writers
NOVEMBER 12, 2020
Once considered an unfashionable and low-tech tool to attract and retain consumer attention, today email newsletters continue to dominate all marketing channels with their insane conversion rates. With online sales skyrocketing as a result of the pandemic, more and more businesses are turning to services like email copywriting and blogging to keep up with the competition.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
ThemeIsle
NOVEMBER 18, 2020
Instagram is one of the fastest-growing social media platforms, so it makes sense to integrate it with your WordPress site. Doing so can help you increase your social media following and boost engagement on your website. However, with dozens of WordPress Instagram plugins out there, it can be hard to find the best solution. The post 5 Best WordPress Instagram Plugins (for Feeds and More) appeared first on Themeisle Blog.
Content Marketing Institute
NOVEMBER 9, 2020
Can content marketing help or even drive your brand’s lead-generation and nurturing strategy? It sure can. Let’s see how. Continue reading → The post Make Content Integral to Your Lead Generation appeared first on Content Marketing Institute.
Neil Patel
NOVEMBER 23, 2020
Suddenly you notice that none of your social media activity seems to be showing up at all. It’s like you don’t even exist on the site… Weird! Is it a bug? Every website suffers from them sometimes, and the interactive features can often be the first to go haywire. Server maintenance could also be the culprit. But another possibility is that you might have been “shadowbanned” (previously called ghostbanned).
Fat Stacks
NOVEMBER 15, 2020
Prepositions can be very confusing because they are a few […] The post What are the Different Types of Prepositions? appeared first on Fat Stacks Blog.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Moz
NOVEMBER 17, 2020
Posted by ktaing Since the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While “Near me” searches saw a slight drop in early 2020, since then, have maintained a steady increase, further solidifying the need for brands and businesses of all sizes to be present and discoverable online.
Words Matter by Wix
NOVEMBER 9, 2020
Italian belongs to the linguistic family of Romance languages, along with Spanish, French, and Romanian. They all share common Latin roots, which ended up massively influencing the English vocabulary over the centuries. However, the similarities between Italian and English don’t only relate to their Latin origins. Many Italian words were imported, lock, stock, and barrel, along with the , Italian immigration to the US in the early 20th century, which has contributed to enriching the American lan
ThemeIsle
NOVEMBER 13, 2020
Categories and tags are fundamental features of WordPress. However, understanding the best way to implement them to organize and optimize your posts is a bit more involved than you might think. In this article, we’ll discuss the difference between WordPress categories and tags and whether they help SEO. The post Do WordPress Tags Help SEO? They Might – Learn More appeared first on Themeisle Blog.
Content Marketing Institute
NOVEMBER 17, 2020
You don’t need to panic when Google messes around with its algorithm. Follow these approaches that bring deeper insights to help you create delightful content experiences that attract audiences. Continue reading → The post How to Make the Google Algorithm Work for You appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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