Kristi Hines

JULY 31, 2021

Are you looking for data to share with your boss or client to justify your marketing budget? Or do you need research to backup your next piece of content? In this post, you’ll find a collection of 45 original sources for marketing statistics, studies, and surveys to your research needs. Content Marketing Statistics. B2B Content Marketing Benchmarks, Budgets, and Trends by Content Marketing Institute (2021) B2C Content Marketing Benchmarks, Budgets, and Trends by Content Marketing Institute (2021

Healthcare 130

Healthcare Marketing Manufacturing Retail 130

Nick Ursborne

JULY 20, 2021

If you’re a student of copywriting, you’ve likely come across various experts promising to share their secrets to success. A lot of these promises come in the form of methods, templates, roadmaps, strategies… and so on. In other words, “Follow this proven process and you’ll be a super-successful copywriter. Six figures and beyond!”. Get the book, course or coaching program, and you’ll have access to their amazing, super-powerful, 10-step method.

Copywriter 130

Copywriter Copywriting Projects Copy 130

Write Freelance

JULY 18, 2021

Freelancing was already gaining momentum steadily in the last decade, but the sudden pandemic that forced people to work from home has further pushed more people and organizations to try out freelancing at least in some form. The freelance statistics for 2021 depict the same: Freelance jobs postings increased by over 41 percent in the second half of 2020 as companies realised they couldn’t hire full-time employees anytime soon [1]. 36 percent of Gen Z freelancers started out right around the ons

Freelance 130

Freelance Finance Projects Content Writer 130

Positive Writer

JULY 3, 2021

Who is it? I get this question a lot. I currently have 9 published books, I’ve hired different book cover designers and have even designed a couple of the covers… The post Which Book Cover Designer do I Recommend? (My Answer!) first appeared on Positive Writer.

Writer 130

Writer Publishing Publishing Publisher 130

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Neil Patel

JULY 31, 2021

A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Let’s take a look. Should I Use the AIDA Model to Create My Conversion Funnel? The AIDA model is the traditional way to track the customer journey.

Landing Page 145

Landing Page Sales Social Media Brand 145

Content Marketing Institute

JULY 14, 2021

If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors. Continue reading → The post 4 SEO Factors to Consider Before Removing Outdated Website Content appeared first on Content Marketing Institute.

Website 145

Website SEO Content Content Marketing 145

Nick Ursborne

JULY 1, 2021

Hopefully, you pay a lot of attention to writing your headlines. I do. I typically go through several drafts until I’m reasonably happy with a headline. Headlines are important, because a good one captures attention and inspires people to start reading the body text. Bad headlines don’t. Truth be told, I’m a bit of a headline nerd. I created an entire course on how to write them.

Writing 130

Writing Copywriting Copywriter Text 130

David Meerman Scott

JULY 7, 2021

I’m super excited about the release of the short documentary film re:connection. I’m featured in the 15-minute film along with neuroscientists, marketers, content creators (including an 80-year-old TikTok star), and futurists. In it, we explore how video helps us connect and communicate now that the world has gone digital-first.

Content Creator 130

Content Creator Communication Marketing Content 130

The Daily Egg

JULY 23, 2021

Taking a creative writing course will help you to become a better writer. It will teach you how to tell a story, write descriptively, and produce publication-worthy work. The best creative writing courses offer a robust curriculum, include assessments to measure your progress, and are taught by industry experts. We spent dozens of hours comparing […].

Creativity 126

Creativity Writing Writer Copywriting 126

Neil Patel

JULY 26, 2021

Are you struggling to scale up your paid ads? Or even worse, are you struggling to get them working? You see all these big companies running tons of ads, some even are spending millions of dollars… if they can make it work, you can too, right? Well, today at 9am PST I am hosting a webinar that breaks down the ad secrets from the big brands that you can copy to sell more.

Copy 145

Copy Ads Brand Agency 145

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Content Marketing Institute

JULY 13, 2021

A top benefit of social media happens off those platforms – generate website traffic. These nine tips will help you do just that. Continue reading → The post 9 Tips to Drive More Web Traffic From Social Media appeared first on Content Marketing Institute.

Social Media 145

Social Media Media Content Marketing Website 145

Kristi Hines

JULY 13, 2021

Do you want to go offline with a good book? Or find something to listen to on the drive to work? In this post, I’ll share 25 books on content marketing. Content Marketing Books. Authentic Content Marketing: Build An Engaged Audience For Your Personal Brand Through Integrity & Generosity by George Kao Brand Storytelling: Put Customers at the Heart of Your Brand Story by Miri Rodriguez Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller Contagious: Why Things

Content Marketing 130

Content Marketing Marketing Content Storytelling 130

The Idea Logical Company

JULY 5, 2021

My most recent post noted the rise of what I called “enterprise self-publishing” It increasingly looks to me like enterprise-driven book publishing will become the dominant provider of books over the next decade. What distinguishes it is book publishing as a function in support of other efforts, rather than as a stand-alone business intended to make money.

Retail 100

Retail Publishing Publishing Publisher 100

David Meerman Scott

JULY 27, 2021

We’re well into the second year of the global COVID pandemic and it’s been months since I published Standout Virtual Events: How to create an experience that your audience will love which I wrote with my buddy Michelle Manafy. Having delivered presentations at some 50 virtual events since March 2020, I’m convinced that virtual events are here to stay, and hybrid events will soon become popular.

Publishing 125

Publishing Publishing Publisher Audience 125

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Moz

JULY 8, 2021

By centering your secondary navigation on long-tail keyword opportunities, you’ll be able to strategically utilize consumer intent, secure additional web conversions, and boost revenue levels.

Utilities 82

Utilities Keywords 82

Neil Patel

JULY 26, 2021

Ever feel like you don’t get the attention you deserve on your Facebook posts? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out.

Post 145

Post Writing Social Media Advertising 145

Content Marketing Institute

JULY 15, 2021

Your email’s first impression may be it’s last impression if you don’t have a great subject line. Here’s how to motivate recipients to open your emails. Continue reading → The post 10 Best Practices to Write the Perfect Email Subject Line appeared first on Content Marketing Institute.

Writing 145

Writing Content Marketing Marketing Content 145

Kristi Hines

JULY 13, 2021

Do you want to learn more about search engines optimization? Whether you are a beginner or an SEO expert, you need to stay on top of the news and trends in search. In this post, you’ll find 19 of the best SEO blogs. Popular Blogs on SEO. Ahrefs – We help you get better at SEO and marketing: detailed tutorials, case studies and opinion pieces from marketing practitioners and industry experts alike.

Search Engine Optimization 130

Search Engine Optimization Engineering SEO Blogging 130

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Fat Stacks

JULY 12, 2021

Forget keyword research. Ditch SEO writing. Toss all that nonsense […] The post How to make your articles and blog posts more interesting appeared first on Fat Stacks Blog.

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Blog Post Post Blogging Blog 52

David Meerman Scott

JULY 14, 2021

The new book An Ugly Truth: Inside Facebook's Battle for Domination , released yesterday, is a fascinating account of what led Facebook to be so destructive, including the power of the stock market and the single-minded personalities at the top - The Zuckster and Sheryl.

Marketing 123

Marketing Social Media Media 123

Moz

JULY 20, 2021

Read on for tips on creating, optimizing, and promoting the necessary, foundational content that drives traffic to your website, and that will eventually convert visitors into loyal customers.

Audience 79

Audience Content Promotion Website 79

Neil Patel

JULY 20, 2021

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Automated email marketing is a series of emails you automatically send to your prospects or customers.

Utilities 145

Utilities Marketing Communication Promotion 145

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Content Marketing Institute

JULY 1, 2021

An editorial content plan documents the policies, processes, guidelines, and standards that govern who does what, when, how, and with which tools. Try this handy tutorial to create a tactical plan for making easier and better content decisions. Continue reading → The post How to Create a Flexible Content Plan That Gets Results appeared first on Content Marketing Institute.

Government 145

Government Editorial Content Content Marketing 145

Kristi Hines

JULY 11, 2021

Are you working as a freelance writer for a business? Or are you a business about to hire a freelance writer? In either case, you should consider using a contract. In this post, I’ll share 14 examples of contracts for freelance writers and independent contractors. What should be covered in a freelance writer contract? Contracts for freelance writers and independent contractors should cover who owns the rights to the content produced and other agreed upon terms (rates, duration of contract, scope

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Contractor Freelance Writer Consulting 130

ThemeIsle

JULY 26, 2021

Choosing the right email marketing software for your business can be a daunting task. After all, many of these services offer similar features. Thus, when it comes to choosing between AWeber vs Mailchimp, it may seem difficult to determine which of these two platforms is more likely to help you succeed. The post AWeber vs Mailchimp Comparison: Which Is Better in 2022?

Marketing 52

Marketing Blogging Blog IT 52

David Meerman Scott

JULY 22, 2021

TextExpander is a software plugin that I use every day when I write. The app takes strings of text that I use often and generates them using shortcuts, so I don’t have to type them each time. These “snippets” in TextExpander lingo save me time and allows me to focus on the important parts of my writing.

Text 73

Text Writing 73

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Moz

JULY 27, 2021

It’s not easy to write content that ranks in Google and drives conversions, but if you follow a few simple steps, you’ll be well on your way to ranking, and to engaging customers on all types of devices.

Content 76

Content Engagement Writing 76

Neil Patel

JULY 16, 2021

Internal links are a crucial part of a successful SEO strategy. Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works. Internal links are found on almost every page on the internet. You’re probably already using them, even if you don’t know it.

Architecture 145

Architecture Text SEO Engineering 145

Content Marketing Institute

JULY 29, 2021

To increase sales, many businesses invest more in marketing or hire more salespeople. But there’s a more affordable – and fundamental way: Create more effective sales-enablement content. Continue reading → The post How to Create Winning Sales-Enablement Content appeared first on Content Marketing Institute.

Sales 145

Sales Content Content Marketing Marketing 145

Kristi Hines

JULY 12, 2021

Do you want to get to know yourself or your team better? Personality assessments can help you learn more about work styles, strengths, and areas to improve upon to be successful. In this post, you’ll find 15 personality tests, career assessments, and more. 16Personalities – Take our Personality Test and get a “freakishly accurate” description of who you are and why you do things the way you do.

Projects 130

Projects Communication Marketing IT 130

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing