Neil Patel
JULY 31, 2021
A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Let’s take a look. Should I Use the AIDA Model to Create My Conversion Funnel? The AIDA model is the traditional way to track the customer journey.
Content Marketing Institute
JULY 29, 2021
To increase sales, many businesses invest more in marketing or hire more salespeople. But there’s a more affordable – and fundamental way: Create more effective sales-enablement content. Continue reading → The post How to Create Winning Sales-Enablement Content appeared first on Content Marketing Institute.
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David Meerman Scott
JULY 7, 2021
I’m super excited about the release of the short documentary film re:connection. I’m featured in the 15-minute film along with neuroscientists, marketers, content creators (including an 80-year-old TikTok star), and futurists. In it, we explore how video helps us connect and communicate now that the world has gone digital-first.
Kristi Hines
JULY 31, 2021
Are you looking for data to share with your boss or client to justify your marketing budget? Or do you need research to backup your next piece of content? In this post, you’ll find a collection of 45 original sources for marketing statistics, studies, and surveys to your research needs. Content Marketing Statistics. B2B Content Marketing Benchmarks, Budgets, and Trends by Content Marketing Institute (2021) B2C Content Marketing Benchmarks, Budgets, and Trends by Content Marketing Institute (2021
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Nick Ursborne
JULY 20, 2021
If you’re a student of copywriting, you’ve likely come across various experts promising to share their secrets to success. A lot of these promises come in the form of methods, templates, roadmaps, strategies… and so on. In other words, “Follow this proven process and you’ll be a super-successful copywriter. Six figures and beyond!”. Get the book, course or coaching program, and you’ll have access to their amazing, super-powerful, 10-step method.
Write Freelance
JULY 18, 2021
Freelancing was already gaining momentum steadily in the last decade, but the sudden pandemic that forced people to work from home has further pushed more people and organizations to try out freelancing at least in some form. The freelance statistics for 2021 depict the same: Freelance jobs postings increased by over 41 percent in the second half of 2020 as companies realised they couldn’t hire full-time employees anytime soon [1]. 36 percent of Gen Z freelancers started out right around the ons
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
JULY 20, 2021
As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Let’s look at the claims and create better responses. Continue reading → The post How to Make a Better Case for Content Marketing in 2021 appeared first on Content Marketing Institute.
Positive Writer
JULY 3, 2021
Who is it? I get this question a lot. I currently have 9 published books, I’ve hired different book cover designers and have even designed a couple of the covers… The post Which Book Cover Designer do I Recommend? (My Answer!) first appeared on Positive Writer.
Kristi Hines
JULY 14, 2021
Do you want to make additional income online? Affiliate marketing allows you to generate revenue by recommending the products and services you use to others online. In this post, you’ll find over 200 affiliate programs for bloggers in a variety of niches. Affiliate Networks & Marketplaces. Avangate – Select best-selling software titles that align with your content, drive web traffic and build brand awareness.
Nick Ursborne
JULY 1, 2021
Hopefully, you pay a lot of attention to writing your headlines. I do. I typically go through several drafts until I’m reasonably happy with a headline. Headlines are important, because a good one captures attention and inspires people to start reading the body text. Bad headlines don’t. Truth be told, I’m a bit of a headline nerd. I created an entire course on how to write them.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
The Daily Egg
JULY 23, 2021
Taking a creative writing course will help you to become a better writer. It will teach you how to tell a story, write descriptively, and produce publication-worthy work. The best creative writing courses offer a robust curriculum, include assessments to measure your progress, and are taught by industry experts. We spent dozens of hours comparing […].
Neil Patel
JULY 26, 2021
Ever feel like you don’t get the attention you deserve on your Facebook posts? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out.
Content Marketing Institute
JULY 19, 2021
Don’t let spam filters capture your great emails. Take steps to thwart them so your email pops up in the primary inbox. Continue reading → The post 10 Tips to Avoid Email Spam Filters and Reach Your Subscribers’ Inbox appeared first on Content Marketing Institute.
David Meerman Scott
JULY 27, 2021
We’re well into the second year of the global COVID pandemic and it’s been months since I published Standout Virtual Events: How to create an experience that your audience will love which I wrote with my buddy Michelle Manafy. Having delivered presentations at some 50 virtual events since March 2020, I’m convinced that virtual events are here to stay, and hybrid events will soon become popular.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Kristi Hines
JULY 13, 2021
Do you want to go offline with a good book? Or find something to listen to on the drive to work? In this post, I’ll share 25 books on content marketing. Content Marketing Books. Authentic Content Marketing: Build An Engaged Audience For Your Personal Brand Through Integrity & Generosity by George Kao Brand Storytelling: Put Customers at the Heart of Your Brand Story by Miri Rodriguez Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller Contagious: Why Things
The Idea Logical Company
JULY 5, 2021
My most recent post noted the rise of what I called “enterprise self-publishing” It increasingly looks to me like enterprise-driven book publishing will become the dominant provider of books over the next decade. What distinguishes it is book publishing as a function in support of other efforts, rather than as a stand-alone business intended to make money.
Moz
JULY 14, 2021
Day two of this year’s virtual conference did not disappoint! Here are the top takeaways from Tuesday’s speakers.
Neil Patel
JULY 20, 2021
What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Automated email marketing is a series of emails you automatically send to your prospects or customers.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
JULY 15, 2021
Your email’s first impression may be it’s last impression if you don’t have a great subject line. Here’s how to motivate recipients to open your emails. Continue reading → The post 10 Best Practices to Write the Perfect Email Subject Line appeared first on Content Marketing Institute.
David Meerman Scott
JULY 14, 2021
The new book An Ugly Truth: Inside Facebook's Battle for Domination , released yesterday, is a fascinating account of what led Facebook to be so destructive, including the power of the stock market and the single-minded personalities at the top - The Zuckster and Sheryl.
Kristi Hines
JULY 13, 2021
Do you want to learn more about search engines optimization? Whether you are a beginner or an SEO expert, you need to stay on top of the news and trends in search. In this post, you’ll find 19 of the best SEO blogs. Popular Blogs on SEO. Ahrefs – We help you get better at SEO and marketing: detailed tutorials, case studies and opinion pieces from marketing practitioners and industry experts alike.
ThemeIsle
JULY 26, 2021
Choosing the right email marketing software for your business can be a daunting task. After all, many of these services offer similar features. Thus, when it comes to choosing between AWeber vs Mailchimp, it may seem difficult to determine which of these two platforms is more likely to help you succeed. The post AWeber vs Mailchimp Comparison: Which Is Better in 2022?
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Moz
JULY 8, 2021
By centering your secondary navigation on long-tail keyword opportunities, you’ll be able to strategically utilize consumer intent, secure additional web conversions, and boost revenue levels.
Neil Patel
JULY 16, 2021
Internal links are a crucial part of a successful SEO strategy. Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works. Internal links are found on almost every page on the internet. You’re probably already using them, even if you don’t know it.
Content Marketing Institute
JULY 14, 2021
If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors. Continue reading → The post 4 SEO Factors to Consider Before Removing Outdated Website Content appeared first on Content Marketing Institute.
David Meerman Scott
JULY 22, 2021
TextExpander is a software plugin that I use every day when I write. The app takes strings of text that I use often and generates them using shortcuts, so I don’t have to type them each time. These “snippets” in TextExpander lingo save me time and allows me to focus on the important parts of my writing.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Kristi Hines
JULY 12, 2021
Do you want to get to know yourself or your team better? Personality assessments can help you learn more about work styles, strengths, and areas to improve upon to be successful. In this post, you’ll find 15 personality tests, career assessments, and more. 16Personalities – Take our Personality Test and get a “freakishly accurate” description of who you are and why you do things the way you do.
The Daily Egg
JULY 23, 2021
Taking a creative writing course will help you to become a better writer. It will teach you how to tell a story, The post Best Creative Writing Courses Compared appeared first on The Daily Egg.
Moz
JULY 20, 2021
Read on for tips on creating, optimizing, and promoting the necessary, foundational content that drives traffic to your website, and that will eventually convert visitors into loyal customers.
Neil Patel
JULY 13, 2021
In the past, link building focused on quantity, not quality. Today? Link building is a different ball game. If you’re building a link building strategy, it’s important to know that it won’t be instant. It’s a gradual process—at least, if you do it right. The pages where you build links, specifically the quality and authority of those pages, play a key role in determining how high you’ll rank in search engine results.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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