Content Marketing Institute
AUGUST 15, 2024
How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.
Freelance Union
AUGUST 12, 2024
Earlier this year, California State Senator Scott Wiener introduced Senate Bill 988 (SB 988) or as we like to call it, the Freelance isn’t Free Act. As in other parts of the country, where we have been successful in implementing similar laws, it aims to ensure fundamental labor protections for freelance workers, enforced by the State Labor Commissioner and the Attorney General.
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Enchanting Marketing
AUGUST 13, 2024
Lately, my business has been in a bit of a pickle. For years, I’ve relied on Google as the main source of new blog readers and students for my courses. Unfortunately, Google traffic has dropped off so much, that I started to fear for my business. I needed to do something. So, 5 months ago, I jumped back into LinkedIn. The first two months on LinkedIn, I felt anxious and overwhelmed.
Contently
AUGUST 16, 2024
Facebook and Instagram are currently the go-to social networks for B2C marketers. But in the B2B space, LinkedIn is still king. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. According to the Pew Research Center, 53% of college graduates use LinkedIn.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Copywriter Collective
AUGUST 6, 2024
Writing is an equally rewarding and isolating freelance profession. It’s so easy to get stuck in mindsets like imposter syndrome when we work alone. I’ve even found that honing my skills over nearly a decade in digital marketing made my mindset worse at times. Sometimes, I struggle to remember why copywriting matters when it feels so easy. Facing these moments with honesty is the first step in defeating professional exhaustion and discouragement.
Blogging Wizard
AUGUST 27, 2024
How do you get your blog noticed outside of your own website without being an annoying pest? If there’s one thing the internet hates it’s seeing people promote their own.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Freelance Union
AUGUST 27, 2024
The independent workforce makes up over a third of the country, with New York being home to the largest population of independent contractors. We continue to see the real-world consequences of NYC’s groundbreaking Freelance Isn’t Free Law that has protected over 2,500 freelancers and recovered over $3 million in owed compensation for their work in New York City - Now, freelancers across New York State will have similar safe-guards to receive timely payment and be free from exploita
Enchanting Marketing
AUGUST 27, 2024
Heather is sitting at her desk, staring at her laptop. For the umpteenth time, she’s anxiously scrolling through her LinkedIn feed. So much content. Mostly bland. Even some popular posts feel rather non-descript. Heather wants to be different. She wants her writing— her newsletter, blog, LinkedIn posts —to be human, to be personal. Why write if your followers just shrug their shoulders?
David Meerman Scott
AUGUST 20, 2024
It’s the new, new! The 9th edition of my international bestseller The New Rules of Marketing & PR is available today in print and ebook editions the USA and Canada and will soon be available in other countries! First published in 2007, in the same month as the iPhone 1 was released, New Rules has been completely updated with new stories and strategies to reach buyers directly.
Content Marketing Institute
AUGUST 14, 2024
Sequels, prequels, and reboots abound. Why? Storytelling around recognizable themes has built-in resonance. Explore the seven archetypes with inspiring B2C and B2B examples before you launch the next content marketing initiative.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Blogging Wizard
AUGUST 27, 2024
Are you struggling to stay consistent with your blog? New blogs have to overcome a lot of hardships. One that’s not mentioned nearly enough is just how hard it can.
Grammarly
AUGUST 22, 2024
Sending a post-interview thank you email may be the one thing that sets you apart. (Surprisingly, according to a study by Robert Half , many job candidates don’t bother to send a post-interview thank you note.) Not only will writing one show you’re serious about the job, but it can have a huge impact on the employer’s impression of you. In fact, many hiring managers in the same study consider whether or not they received a thank you note as part of their final decision.
Freelance Union
AUGUST 6, 2024
The landscape of work is changing rapidly, with freelancers making up an increasingly significant portion of the workforce. However, one of the most pressing issues facing self-employed workers, and 8% of all Americans, remains access to affordable, comprehensive health insurance. The Freelancers Union is committed to addressing this critical need and advocating for policy changes to ease the burden on independent workers.
Backlinko
AUGUST 14, 2024
Google may be the king of search engines. But even kings have their flaws. Despite its immense popularity, Google isn’t perfect. Google’s dominance in the search engine market and data monopoly raises serious privacy concerns among users. And those frequent algorithm updates can wreak havoc on website rankings. Recently, Google’s AI Overviews even suggested adding glue to pizza as a solution to “cheese not sticking to pizza.” Crazy, right?
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Jane Friedman
AUGUST 7, 2024
AI-generated image (ChatGPT): book that’s growing happily in size. Today’s guest post is by Lisa Fellinger , an author, book coach, and editor. I have a small confession to make: I’ve never been told I need to cut words from my manuscripts. In fact, I’m the author envious of anyone who needs to do so because I’m the one struggling to get my manuscript up to my target word count.
Content Marketing Institute
AUGUST 29, 2024
Your audience’s inboxes are a crowded but extremely valuable space. Learn how to get noticed and get your emails opened, read, and clicked with this great advice from the experts presenting at Content Marketing World.
Blogging Wizard
AUGUST 20, 2024
Do you shy away from writing longer, authoritative blog posts in fear of how long it will take? All you need is a better approach to writing blog posts in.
Contently
AUGUST 30, 2024
Everyone loves a good story, and your customers are no exception. But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. It’s not just about spinning a good tale; it’s about building trust and creating connections by allowing your customers to do the talking for you.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Ahrefs
AUGUST 27, 2024
In fact, according to Kevin Indig, travel was the fifth largest industry on the web by organic visibility in June 2024. If you want to generate more bookings or get more customers, you will need to do SEO.
Grammarly
AUGUST 14, 2024
At a time when AI-based communication tools are increasingly prevalent, Grammarly continues to deepen our expertise in evaluating text originality and responsible AI use. We’re launching originality features that combine plagiarism detection, auto-citations, and citation style formatting with newly developed AI detection. These capabilities address the growing need for transparency and accountability in the context of AI-generated content.
BKA Content
AUGUST 29, 2024
How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. This presents an amazing opportunity for search engine optimization. Instead of fighting tooth and nail to rank in the top spots for a well-known keyword, why not skip the line by discovering new keywords instead?
Content Marketing Institute
AUGUST 5, 2024
A CEO and a data scientist have a conversation about generative AI in marketing. Both parties leave frustrated. But the friction could have been dissipated if they had created user stories that got everybody on the same page.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Blogging Wizard
AUGUST 14, 2024
Ready for a list of blog title templates that can help you fill your editorial calendar with content that will take your blog to the next level?
AIIP
AUGUST 27, 2024
by Marj Atkinson, AIIP Local Groups Chair Professional associations play a crucial role in career development, networking, and industry advancement. Given that AIIP operates internationally, local groups can form the backbone of community engagement and personalized support. Here are some ways local groups benefit both members and the broader association.
Ahrefs
AUGUST 20, 2024
In this article, we’re focusing on bootstrapped software companies—those who have never raised external funding. All SEO data featured here comes piping hot from the Ahrefs API.
The Creative Penn
AUGUST 25, 2024
How can you move past your limiting beliefs to find success as an author? How can you successfully self-publish in Germany? Andrea Wilk shares her thoughts in this episode. In the intro, how to cope with writer conferences [ Ink in Your Veins ]; Author Nation schedule ; Conde Nast signs a licensing deal with OpenAI [ Hollywood Reporter ]; Breaking down AI misconceptions [ Brave New Bookshelf ]; Blood Vintage Kickstarter.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
iWriter
AUGUST 18, 2024
Are you on the hunt for a freelance content writer who can transform your ideas into captivating stories? Whether you’re launching a new blog, revamping your website, or crafting compelling marketing materials, finding the right wordsmith is crucial. But with so many options, how do you ensure you’re making the best choice? Before you dive headfirst into hiring someone to tell your brand’s story, take a moment to consider these eight essential questions.
Content Marketing Institute
AUGUST 1, 2024
Great news! The 2025 budget is bigger, and you can add a new role on your content and marketing team. Do you go for a position related to analysis, operations, creation, or something else? Here are two dozen options to contemplate.
BKA Content
AUGUST 22, 2024
How To Save Money With SEO in 2024 It’s no surprise that money matters remain the most pressing challenge for small businesses. Naturally, such companies look to save money on SEO (search engine optimization) and other marketing efforts. Fortunately, advanced tools are giving businesses the ability to handle some of the basics of SEO on their own. Discover how to maximize your SEO spend with a few of our favorite tips.
Adam Connell
AUGUST 6, 2024
Looking for the best Instagram analytics tools? You’re in the right place. Instagram analytics tools enable you to accurately measure your performance and growth over time, so you can see what’s working and what isn’t. Plus, they provide invaluable insights about your audience and competitors that you can feed back into your strategy. I wanted.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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