Content Marketing Institute
AUGUST 15, 2024
How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.
Freelance Union
AUGUST 12, 2024
Earlier this year, California State Senator Scott Wiener introduced Senate Bill 988 (SB 988) or as we like to call it, the Freelance isn’t Free Act. As in other parts of the country, where we have been successful in implementing similar laws, it aims to ensure fundamental labor protections for freelance workers, enforced by the State Labor Commissioner and the Attorney General.
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Enchanting Marketing
AUGUST 13, 2024
Lately, my business has been in a bit of a pickle. For years, I’ve relied on Google as the main source of new blog readers and students for my courses. Unfortunately, Google traffic has dropped off so much, that I started to fear for my business. I needed to do something. So, 5 months ago, I jumped back into LinkedIn. The first two months on LinkedIn, I felt anxious and overwhelmed.
Contently
AUGUST 16, 2024
Facebook and Instagram are currently the go-to social networks for B2C marketers. But in the B2B space, LinkedIn is still king. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. According to the Pew Research Center, 53% of college graduates use LinkedIn.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Copywriter Collective
AUGUST 6, 2024
Writing is an equally rewarding and isolating freelance profession. It’s so easy to get stuck in mindsets like imposter syndrome when we work alone. I’ve even found that honing my skills over nearly a decade in digital marketing made my mindset worse at times. Sometimes, I struggle to remember why copywriting matters when it feels so easy. Facing these moments with honesty is the first step in defeating professional exhaustion and discouragement.
Susan Greene
AUGUST 11, 2024
I recently was targeted for a scam being played on freelancers such as copywriters and graphic designers. Fortunately, I recognized the con before losing any money, but I have to admit, I did consider following the instructions provided to me that could have made me a victim. I’m publishing the following information as a warning to other freelancers to not get duped.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Elna Cain
AUGUST 26, 2024
When a freelance writing client gives me a 3,000-word article, it usually takes me ten days to write it. I mean, it doesn’t take ten actual days to write the article, but I would space out my time to do some research, do a little writing ( like the introduction), wait for subject matter experts, or get distracted with life – twins, dinner, chores, sports, etc.
Enchanting Marketing
AUGUST 27, 2024
Heather is sitting at her desk, staring at her laptop. For the umpteenth time, she’s anxiously scrolling through her LinkedIn feed. So much content. Mostly bland. Even some popular posts feel rather non-descript. Heather wants to be different. She wants her writing— her newsletter, blog, LinkedIn posts —to be human, to be personal. Why write if your followers just shrug their shoulders?
Backlinko
AUGUST 7, 2024
An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Complete with all the context, tactics, and timelines to bring your strategy to life. Because having a solid SEO strategy is great. But without a plan to put things into action, it’s just a vision board. Below, I’ll break down why an SEO roadmap is such an important tool and how it can benefit your business at large.
Ahrefs
AUGUST 27, 2024
In fact, according to Kevin Indig, travel was the fifth largest industry on the web by organic visibility in June 2024. If you want to generate more bookings or get more customers, you will need to do SEO.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Freelance Union
AUGUST 27, 2024
The independent workforce makes up over a third of the country, with New York being home to the largest population of independent contractors. We continue to see the real-world consequences of NYC’s groundbreaking Freelance Isn’t Free Law that has protected over 2,500 freelancers and recovered over $3 million in owed compensation for their work in New York City - Now, freelancers across New York State will have similar safe-guards to receive timely payment and be free from exploita
Blogging Wizard
AUGUST 20, 2024
Do you shy away from writing longer, authoritative blog posts in fear of how long it will take? All you need is a better approach to writing blog posts in.
Jane Friedman
AUGUST 13, 2024
AI-generated image (ChatGPT): a cozy sunlit home which is decorated for a party. On the dining room table is a sheet cake decorated with the author’s name and book title. Today’s post is by author Denise Massar. When I started writing my memoir, my publishing goal was Big Five or nothing. I pitied indie authors as also-rans. Anyone could self-publish.
Rachelle Gardner
AUGUST 6, 2024
Happy Release Day, author Amy Betters-Midtvedt! In her debut book, You’ll Make It (and They Will Too), seasoned educator, mother, and Today Parenting contributor Amy Betters-Midtvedt offers a lifeline of hope for parents of teens who feel adrift on the real and raw parenting journey. Presented with wisdom and faith—and a touch of candid humor—it’s as much about navigating the minefields of anxiety and mental health as it is setting curfews, convincing kids to bring their dishes back
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Content Marketing Institute
AUGUST 29, 2024
Your audience’s inboxes are a crowded but extremely valuable space. Learn how to get noticed and get your emails opened, read, and clicked with this great advice from the experts presenting at Content Marketing World.
Ahrefs
AUGUST 27, 2024
More people are trying to “pass the human check”, either to make AI content suck a little less or to blag AI content detection tools.
Backlinko
AUGUST 19, 2024
Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it looks like: We’ve spent many hours studying AI Overviews since they were announced on May 14, 2024. And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequ
Blogging Wizard
AUGUST 27, 2024
Are you struggling to stay consistent with your blog? New blogs have to overcome a lot of hardships. One that’s not mentioned nearly enough is just how hard it can.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Jane Friedman
AUGUST 7, 2024
AI-generated image (ChatGPT): book that’s growing happily in size. Today’s guest post is by Lisa Fellinger , an author, book coach, and editor. I have a small confession to make: I’ve never been told I need to cut words from my manuscripts. In fact, I’m the author envious of anyone who needs to do so because I’m the one struggling to get my manuscript up to my target word count.
Freelance Union
AUGUST 6, 2024
The landscape of work is changing rapidly, with freelancers making up an increasingly significant portion of the workforce. However, one of the most pressing issues facing self-employed workers, and 8% of all Americans, remains access to affordable, comprehensive health insurance. The Freelancers Union is committed to addressing this critical need and advocating for policy changes to ease the burden on independent workers.
Content Marketing Institute
AUGUST 14, 2024
Sequels, prequels, and reboots abound. Why? Storytelling around recognizable themes has built-in resonance. Explore the seven archetypes with inspiring B2C and B2B examples before you launch the next content marketing initiative.
Ahrefs
AUGUST 7, 2024
Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Backlinko
AUGUST 22, 2024
Online reviews have become an integral part of the buyer journey. From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. In this blog post, you’ll find up-to-date online review statistics, where we’ll uncover the importance of customer reviews, highlight the most popular online review platforms, and cover some insights about fake reviews.
Blogging Wizard
AUGUST 14, 2024
Ready for a list of blog title templates that can help you fill your editorial calendar with content that will take your blog to the next level?
Jane Friedman
AUGUST 22, 2024
AI-generated image by ChatGPT: a writer works on a typewriter in the back of a dark theater; characters are on a stage with a spotlight shining on a single individual Today’s post is an excerpt from Writing Interiority: Crafting Irresistible Characters by Mary Kole. A lot needs to be conveyed in a story, from the most superficial ideas to the most profound, and character is the lens through which everything is channeled.
Grammarly
AUGUST 26, 2024
In today’s evolving technological ecosystem, AI is becoming a cornerstone among tools businesses use for growth, efficiency, and competitive advantage. Even if you aren’t actively looking for AI solutions for your business, AI is becoming integrated into the tools you already use and will be a part of your tech stack. The pace of development means it’s wise to have a process for evaluating and adopting these technologies.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
AUGUST 5, 2024
A CEO and a data scientist have a conversation about generative AI in marketing. Both parties leave frustrated. But the friction could have been dissipated if they had created user stories that got everybody on the same page.
Ahrefs
AUGUST 20, 2024
In this article, we’re focusing on bootstrapped software companies—those who have never raised external funding. All SEO data featured here comes piping hot from the Ahrefs API.
Backlinko
AUGUST 21, 2024
With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Our Head of SEO, Leigh McKenzie , also reached out to the community on LinkedIn to share their favorite episodes and insights gained from these podcasts.
Buffer
AUGUST 27, 2024
Ever had a brilliant idea, scribbled it in your notes app, and promptly forgotten about it? Or found a piece of content you worked on a while ago that could do with a refresh and redistribution? These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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