Jeff Goins
JANUARY 21, 2019
Is your work timely or timeless? That is, is it something that is relevant to your current place in history, or does it transcend the limitations of its context? You may be thinking that the goal of every artist is to do work that lasts, but this is a myth.
Neil Patel
JANUARY 29, 2019
In 2018, I promised you I would release a better version of Ubersuggest for free, and I did that. But there was one big issue: Ubersuggest only worked on a keyword level. When you put in a keyword, you get a list of more keyword ideas and content ideas. And then when you put in a URL, nothing happened. Well, that was before. You can now get domain level metrics!!!!
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Content Marketing Institute
JANUARY 25, 2019
You know you have amazing content, but how do you drive traffic to it? How do you amplify its reach? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. 1.
ThemeIsle
JANUARY 15, 2019
Looking for a way to run your email marketing efforts without breaking the bank? The free email marketing services on this list all let you send thousands of emails per month without spending a single penny. ? For beginners; you can check our article what is email marketing? to find out how to get started. The post 7 Best Free Email Marketing Services Compared appeared first on ThemeIsle Blog.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Moz
JANUARY 3, 2019
Posted by BritneyMuller Whew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. Click on the whiteboard image above to open a high-resolution version in a new tab!
ProBlogger
JANUARY 23, 2019
The post 271: How One Blogger Simplified Starting a Blog by Sharing the Load appeared first on ProBlogger. How One Blogger Worked With Others to Start a Blog. We continue our series featuring stories from new bloggers who have recently completed our free Ultimate Guide to Starting a Blog course. We hope they’ll inspire others as part of our International Start a Blog Day on February 7.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Neil Patel
JANUARY 15, 2019
Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given. Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google made more and more money.
Content Marketing Institute
JANUARY 22, 2019
? ?. People learn by creating connections between the familiar and the possible. So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. Of course, discovering the essence of what makes some campaigns rise above so many others is no small feat.
ThemeIsle
JANUARY 24, 2019
Looking for the best WordPress email marketing plugins? In this post, we’ll feature eight great options and help you decide which plugin is right for you. 1. Otter Blocks Subscription Form We’re going to kick off this list of the best WordPress email marketing plugins with none other than our very own Otter Blocks. We. The post 8 of the Best WordPress Email Marketing Plugins Compared appeared first on ThemeIsle Blog.
Moz
JANUARY 28, 2019
Posted by MiriamEllis. Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. While it’s true that SaaS companies like Moz, MailChimp, and Hootsuite are businesses which vend to other businesses, their transactions are primarily digital.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
ProBlogger
JANUARY 21, 2019
The post 270: How One Blogger Changed Her Life by Starting a Blog appeared first on ProBlogger. How Starting a Blog Helped Transform the Life of a Blogger. Happy New Year! This first episode of 2019 launches a series of stories from new bloggers who started their blogs after completing our free Start a Blog course. The course features seven steps, which makes it a perfect way to celebrate International Start a Blog Day on February 7.
Jeff Goins
JANUARY 9, 2019
Has a really good story every moved you to feel or to act? That is the true art of storytelling. Someone who knows this well and has honed this art is Scott Harrison of charity: water.
Neil Patel
JANUARY 22, 2019
When I started my journey as an entrepreneur, I made a huge mistake. And sadly, it took me years to figure out what I was doing wrong. The issue with this mistake is that it isn’t obvious. Not just entrepreneurs, but people, in general, make it for the majority of their lives. Can you guess what that mistake is? I was a people pleaser. I kept saying “yes.” Especially when it came to business.
Content Marketing Institute
JANUARY 8, 2019
Creating visuals for a landing page is kind of like dressing for a job interview. Job candidates want the interviewers to see them as well prepared and a good fit for the company. You want the visuals on your landing pages to communicate to visitors that you’re delivering what they want in a manner that reflects your overall brand. Another similarity between dressing for a job interview and finding the best visuals for your landing page?
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ThemeIsle
JANUARY 23, 2019
If you’re wondering how to get traffic to your website, here are ten of the most effective techniques you can try! 1. Guest post on external sites Using your WordPress site to run a blog is smart from a marketing perspective. However, when focusing on how to get traffic to your website, guest posting can. The post 10 Actionable Ways How to Get Traffic to Your Website appeared first on Themeisle Blog.
Moz
JANUARY 17, 2019
Posted by willcritchlow Testing for only SEO or only CRO isn't always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today's Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO changes and your conversion-focused CRO changes at once.
ProBlogger
JANUARY 1, 2019
The post The Best Way to Start a Blog in 2019 appeared first on ProBlogger. If you’ve been Googling how to start a blog, then I’m sure you’ve already come across many resources telling you how. And most of them are pretty much the same, as creating your first blog is just a matter of a few technical steps. We even have a “how to start a blog” right here.
Jeff Goins
JANUARY 6, 2019
It was late that night as I sat on my friend Ian’s porch and poured out my heart. What I had to share, though, I hadn’t told anybody, and it had been eating me up inside for a few years now. It was time somebody knew.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Neil Patel
JANUARY 2, 2019
I know what you are going through. You were excited to launch your brand-new site until you realized no one is coming to it. So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage. What you’re feeling right now is very common. Not only have I experienced it, but when I was starting out, I even took the small life savings that I made from cleaning restrooms and sweeping up trash to pay a marketing
Content Marketing Institute
JANUARY 14, 2019
The sales funnel is obsolete. In fact, it has been obsolete for a long time. Bold statement? Yes, but when you look at the facts, it’s obvious. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey , and not when they might make a purchase. Modern buyers are too unpredictable.
ThemeIsle
JANUARY 17, 2019
On the hunt for the cheapest email marketing software to run your campaigns without needing to take out a second mortgage? The price tag on AWeber, ConvertKit, or ActiveCampaign too high? In this post, we’re going to introduce six of the most affordable email marketing software options you can find. We’ll explore what makes each. The post Cheap Email Marketing Services: 6 Great Budget Tools Compared appeared first on ThemeIsle Blog.
Moz
JANUARY 1, 2019
Posted by AnnSmarty Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source. Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and / or social media will improve engagement.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
ProBlogger
JANUARY 28, 2019
The post 273: How One Blogger Turned a Painful Situation into a Life-Changing Blog appeared first on ProBlogger. How One Blogger Found Encouragement in Difficult Times. Our new bloggers series continues with Melissa, who started Living in the Wait. Her blog serves as a resource for those waiting for something in their lives, whether it’s a job, spouse, home or something else.
Neil Patel
JANUARY 8, 2019
When you look at me, what do you see? Someone who is a marketer… maybe even an entrepreneur. As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York Times bestselling author. The list keeps going on and on. In other words, most people see me as successful.
Content Marketing Institute
JANUARY 23, 2019
In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop. Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from Social@Ogilvy reported by HubSpot. Facebook Pages w/ over 500K likes have an average organic reach of 2% or less.
Content Marketing Institute
JANUARY 4, 2019
Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. We’re trying to do the same thing – to capture the most elusive thing we can with words: a feeling. Here are seven songwriting secrets that will help you make your content stronger. 1. Storytelling structure. Writers know strong stories capture audiences and bring concepts to life.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
JANUARY 7, 2019
? ?. You spent hours (and maybe days) creating that content. It enjoyed solid exposure when it first went live but, months later, it’s neglected and almost ignored. How can you put that old content to better use? Reoptimize it. Reoptimizing your old content has two important benefits: Accumulated backlinks will make benefitting from your reoptimizing efforts – through improved rankings – quicker and easier.
Content Marketing Institute
JANUARY 24, 2019
? ? ?. The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media.
Content Marketing Institute
JANUARY 28, 2019
? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. More than a decade ago, my good friend and CMI founder Joe Pulizzi wrote his seminal post and put a stake in the ground for our beloved practice.
Content Marketing Institute
JANUARY 18, 2019
Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement. Neither Quora nor Reddit suffers fools and spammers lightly – these online communities have their own written and unwritten rules of etiquette and marketers attempting to game the
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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