Susan Greene
AUGUST 24, 2014
Over the years I’ve been a professional copywriter, I’ve developed several practices that serve me well. The following essay appears in a book entitled, “The Power of Five” published by Donna Kozik. It describes five activities that I, Susan Greene, do consistently and believe contribute to my success in business as a freelance copywriter. 1.
Men With Pens
AUGUST 13, 2014
'Each time I prepare for a new session of the Damn Fine Words writing course, I open up the DFW writing contest. Many people tell me they wish they could register for the course, because if they could just get in. they''d finally have the skills to write engaging website copy that pulls in much-needed clients.they could make more money, instead of guessing at what to write and struggling to get words out on the page.they could feel excited and happy about writing for their business for the first
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ProBlogger
AUGUST 5, 2014
'It’s a war most of us as bloggers find ourselves in with Facebook fairly often: our desire to have our posts seen by our likers, versus Facebook’s desire to not overwhelm its users with thousands of updates every single time they log on. With so many users on the world’s biggest social media site (Darren said this week it’s been logged as 1.317 billion monthly active users in the second quarter of this year), the potential for reader overload is astronomical.
Susan Greene
AUGUST 15, 2014
So you’ve decided you want to write a website. Now what? How do you make the leap from an idea in your head to an impressive online marketing presentation, one that will attract visitors to your website and convert them into customers? Need help writing copy for your website? Get a free quote. Writing your whole website may seem overwhelming, so start with just a few simple pages.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
ProBlogger
AUGUST 21, 2014
'This is a guest contribution from John Philips. 10 Vital WordPress Security Tips. Security should be of paramount concern to any blogger or website owner. It may seem like a tedious task, but it could protect your website from becoming a hacker’s playground. If your site has a revenue stream, then some time invested into security could also protect your livelihood.
ProBlogger
AUGUST 25, 2014
'This is a guest contribution from Pratik Dholakiya. It’s Wednesday morning, you barely slept last night, missed your morning coffee because you were running late, and are now sat in front of your computer staring at a blank Word file wondering what on earth you’re going to write about. You know you should get on with the task but your hands don’t move and your brain refuses to boot up.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
ProBlogger
AUGUST 26, 2014
'This is a guest contribution from Pooja Lohana. Let’s face it. Your readers are selfish. The moment they land on your blog, they look for “what’s in it for me?”. And that’s not such a bad thing after all. Knowledge is power. Once you know what they are looking for, you can serve it to them. At the time of writing this, there are 152,000,000 blogs on the Net.
ProBlogger
AUGUST 24, 2014
'This is a guest contribution from Jaclyn Freeman. Who are you? Don’t fret – this isn’t philosophy class and no, we’re not trying to steal your identity. One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. .
ProBlogger
AUGUST 19, 2014
'Image via Flickr user Freddie Peña. This is a guest contribution from writer Ali Luke. Do you ever think about guest posting but worry you’re not ready? You probably already know that guest posting is one of the most effective ways to build relationships in the blogging world, get writing credits, and grow your audience … . … yet you might worry that no-one will take your posts, because you’re too new to blogging, your own audience is too small, or you’re not (yet) a great writer.
ProBlogger
AUGUST 7, 2014
'Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. You might have that look on your face already. In some ways I can understand that sentiment. As bloggers, for more than a decade we have leveraged our content as the main drawcard for attracting visitors to our blog through free means such as organic search (SEO), social media, and incoming links and referrals.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
ProBlogger
AUGUST 6, 2014
'Jon Loomer , the King of advanced Facebook marketing, recently stopped by ProBlogger.com to share his insight and specialist tips on all things Facebook advertising. Not just for business with big budgets, targeted Facebook ads and a little forethought can be useful for any kind of blogger wanting to reach out to readers. The full webinar is available for ProBlogger.com members (you can sign up here ).
ProBlogger
AUGUST 10, 2014
'This is a guest contribution from Kyle Metcalf, of Rackspace Digital. Choosing the right vehicle all depends on the trip you have in store. Just as you wouldnt take a Formula One racing car off-roading through the Rockies, a rugged 4×4 Jeep wouldnt stand a chance on the track against an aerodynamic one-seater. Similarly, the same approach should be taken when it comes to choosing the best open-source content management system (CMS).
ProBlogger
AUGUST 7, 2014
'Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. You might have that look on your face already. In some ways I can understand that sentiment. As bloggers, for more than a decade we have leveraged our content as the main drawcard for attracting visitors to our blog through free means such as organic search (SEO), social media, and incoming links and referrals.
ProBlogger
AUGUST 14, 2014
'This is a guest contribution from author Eileen Goudge. There’s no such term as “blog phobia” as far as I know, but the condition is very real, I assure you. I know authors who quake at the mention of blogging, as I once did before I got a handle on it. My professional writing career began in an era when authors were expected to do only one thing: write a kickass book.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ProBlogger
AUGUST 28, 2014
'This is a guest contribution from Maria Mincey. Based on study by HubSpot , the companies that run a business blog have 97% more inbound links. Now, that’s a statistic that should set rolling the blogging mills of enterprises – be them startups or multinationals. . Official blogs have had proven benefits for businesses. The very fact that they jazz up the monotonous tone with which a brand is communicating to its audience, and replace it with a line of communication that is much core conn
ProBlogger
AUGUST 11, 2014
'This is a guest contribution from freelance writer Kanika. With businesses employing multiple channels for marketing, it can quickly get overwhelming. To stay across everything without losing your head, you really need to have a plan of attack for each channel. Only then will your business be able to get the best results from its marketing projects, campaigns undertaken across various channels, and comprehensively achieve its marketing objectives.
ProBlogger
AUGUST 13, 2014
'This is a guest contribution from Ad am Connell. Have you ever wanted your readers to take more notice of what you have to say? You’re not alone. And have you ever wanted other bloggers, journalists and writers to reference you as an expert in top publications on the web? Countless others have done this and you can too. But HOW? The answer is social proof.
ProBlogger
AUGUST 18, 2014
'This is a guest contribution by blogger Johanna Castro. Day one of the ProBlogger conference dawns, and butterflies are probably winging around your stomach as if making a bid for freedom. For many of us this day has been eagerly anticipated for about 6 months, and it represents one of two days in which you’ll meet some of the biggest names in blogging: Presenters, bloggers, media celebrities and a heap of new friends.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
ProBlogger
AUGUST 27, 2014
'This is a guest contribution by Greg Whelan of RankExperts. 5. Relying on Backlinks Alone. The use of SEO has been on the rise for a long time, especially for people who venture in online business. However, while SEO is considered a core tool in enhancing online businesses, the same trend can trigger adverse effects if not implemented in the right way.
ProBlogger
AUGUST 20, 2014
'This is a guest contribution from Sonja Jobson. This might sound familiar: you’re staring at a blank screen, panic slowly rising, headache setting in, mind blank. You’re due to publish a blog post but you have absolutely no idea what to write about. Again. The “writers block” cycle can put a serious cramp in your blogging style, but contrary to popular opinion, it’s not a mysterious ailment with no known cure.
ProBlogger
AUGUST 3, 2014
'At a recent team meeting at ProBlogger HQ to plan the theme for our next ‘theme week’ here on the ProBlogger blog I nervously suggested that we should create a week long series of posts on the topic of Facebook. As the word came out of my mouth I found myself almost involuntarily shuddering because I know that there’s a lot of mixed feelings among bloggers about the network right now and I half expect that we’ll get our fair share of ‘I’ve given up on Faceboo
ProBlogger
AUGUST 12, 2014
'This is a guest contribution from online journalist and entrepreneur Megan Ritter. Every year, tech companies continue to roll out dazzling new smartphones and tablets into the market. Depending on personal preference, people have the option to choose from an iOS, Android, or Windows device, and you dont necessarily have to break the bank anymore to have the latest and greatest in technology.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
ProBlogger
AUGUST 2, 2014
'Facebook – whether you love it or hate it, there’s no denying that huge numbers of your readers are on it. And although it can be confusing, frustrating, and increasingly a “pay for results” platform; with a bit of knowledge up your sleeve, you can really make it work for you and your blog. This week we are delving into all things Facebook – from organic to paid reach, we will cover what you need to know to get the edge and be successful on the world’s bigges
ProBlogger
AUGUST 19, 2014
'You’ve spent countless hours crafting article after article. Your articles have generated thousands of page views. You feel pretty successful in terms of exposure, but large media companies are not knocking down your door to hire you. That paying gig you have been dreaming of still seems just as far away as it always has. Your writing hasn’t earned you a dime, and your exposure hasn’t done anything but bring you momentary comfort.
ProBlogger
AUGUST 4, 2014
'There has been much discussion in blogging circles of late about Facebook and the effects their algorithms have on reaching all your “likers” with each of your posts. While Darren mentioned yesterday in his brief overview of organic vs paid reach that both have positives and negatives, the fact remains that many bloggers are still doing their best to increase their engagement organically.
ProBlogger
AUGUST 8, 2014
'It has been an action-packed Theme Week here at ProBlogger as we delved into making Facebook work for you. We’ve been hearing for a long time now that bloggers and small business owners are both confused and frustrated with the platform – where they once enjoyed using it to interact with their audience, they now faced algorithms that meant they needed to work harder to be seen by everyone who had signed up to receive their updates.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
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