CopyBlogger
APRIL 21, 2022
Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories. Continue Reading. The post The 5 Things Every (Great) Marketing Story Needs appeared first on Copyblogger.
Backlinko
APRIL 5, 2022
I built 5,660 backlinks last month. (Without sending a single outreach email.). My secret? A new strategy called Reverse Outreach. And this case study I’m going to show you exactly how I did it, step-by-step. The Big Problem With Link Building: Scale. Outreach-based strategies like The Skyscraper Technique still work GREAT. (When done right.). But there’s one big problem with most link building strategies: They don’t scale.
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David Meerman Scott
APRIL 25, 2022
Elon Musk is reportedly in advanced talks to buy Twitter. Unfortunately, his vision of an unfettered town square with few restrictions on what people can say is an impossible utopia. Social networks ceased being free speech platforms a decade ago when they moved from reverse chronological display (newest post at the top) to one showing content to users driven by AI algorithms.
Content Marketing Institute
APRIL 28, 2022
Content marketing is on the verge of a tech-enhanced revolution. Learn how businesses can pair the benefits of human creativity with AI efficiency to create better content with less time and effort.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Write Out Loud
APRIL 12, 2022
My best pieces of advice all in one place. Continue reading on Write Out Loud ».
Rachelle Gardner
APRIL 12, 2022
So excited to announce this release from Idelette McVicker! This beautiful, heart-wrenching and hard-hitting book is a must-read for all who want to dismantle white supremacy. Idelette says, “This book is a journey out of whiteness and reckoning with my place in the crime against humanity that was apartheid in South Africa. But we also know racism is not just a South African story.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Ashleyn Writes
APRIL 7, 2022
Are you ready to grow your reach, get new eyes on your offers, and drive some sales? Social ads on platforms like Facebook and Instagram might be on your radar! Of course, we know that social ads can be expensive, so how do you set yourself up for success as much as possible? With social media ad copy that designed to convert. Since you’re here, you probably already know that you need to write killer ad copy to get results from your ad spend.
David Meerman Scott
APRIL 13, 2022
I love this example of newsjacking from Krispy Kreme ®. Playing off the surge in gasoline prices in the USA, the iconic glazed doughnut purveyor has priced a dozen doughnuts the same as the average price of a gallon of gas on Wednesdays for the next several weeks.
Content Marketing Institute
APRIL 6, 2022
If your content didn’t have your logo, would your audience recognize it as your company’s? It would if you use a consistent brand voice. Here’s how to create a brand voice chart to make it stick.
Write Out Loud
APRIL 12, 2022
Stay sane, stay effective, make money, don’t burn out. Continue reading on Write Out Loud ».
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
The Write Life
APRIL 8, 2022
It’s one thing to write about another world or a certain topic, but it’s another thing to write about yourself. Although tons of writers excel at their craft, when it comes time to sit down and talk about their experience or what they do, they get stuck. A quality About M e summarizes who you are and conveys the essential information about your career.
CopyBlogger
APRIL 28, 2022
You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content. Continue Reading. The post How to Build Trust in Relationships with Content Marketing appeared first on Copyblogger.
Neal Schaffer
APRIL 12, 2022
Guest blogging has been an important part of the blogosphere almost from the beginning of the genre. As soon as bloggers started forming communities, hosting other bloggers for debates, discussion, and fellowship became increasingly common. While guest blogging was originally just a way to form and nurture community and relationships, nowadays it’s an important part of building and promoting your blog.
David Meerman Scott
APRIL 5, 2022
I’m super excited to announce the new 8th edition of my international bestseller, T he New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. The book will release in early May and I could use your help.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Content Marketing Institute
APRIL 18, 2022
Accessible content allows anyone to consume your creations. It also signals to everyone that your brand recognizes the value of inclusive content. Here are five ways to make it happen.
Write Out Loud
APRIL 12, 2022
I’ll show you how Continue reading on Write Out Loud ».
Content Workshop
APRIL 29, 2022
The month of April was a wild one for Google! Over here at Content Workshop, we’ve noticed a lot of volatility in Google rankings and Google organic traffic to sites this last month. We’re not alone. The SEO forums we follow are abuzz with people reporting big swings on April 6th and again on April […] The post April 2022 SEO Update appeared first on Content Workshop.
CopyBlogger
APRIL 14, 2022
During any discussion about marketing ethics, I’m always reminded of a comment a former coworker made decades ago: “I’d never. Continue Reading. The post Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples) appeared first on Copyblogger.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Neal Schaffer
APRIL 21, 2022
Interested in knowing how bloggers get paid? Everyone online is looking for a way to earn a full-time income and even bloggers are trying to figure out how to best monetize their blog. That’s why when we talk about making passive income online, the first suggestion you get from many people is to start a self-hosted blog that gives you full control.
David Meerman Scott
APRIL 21, 2022
During the pandemic, fun experiences like an evening out or a visit to someplace new were either risky or impossible. Corporate events including conferences and client meetings were canceled. Now in-person experiences have come roaring back and organizations of all kinds are focused on this business opportunity.
Content Marketing Institute
APRIL 1, 2022
A strategic planning process has nothing to do with creating a strategy, but it has everything to do with supporting it. Most content teams skip that step – and find they struggle to prioritize and grow. Here’s how to avoid (or correct) that outcome.
Write Out Loud
APRIL 12, 2022
We’ve all seen it happen. Continue reading on Write Out Loud ».
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
iWebContent
APRIL 29, 2022
Fresh website content is essential for small business owners, and we’ve explained why and how to update it in Judging by the Content of Your Content, Your Website Needs Help. Click here to get your free eBook! The post Content with your Website Content? Our Free eBook Can Help! first appeared on iWebContent.
Fat Stacks
APRIL 29, 2022
A better question is “can blog post titles be italicized”? … Should blog post titles be italicized? What about when referencing blog posts as a source? Read More ». The post Should blog post titles be italicized? What about when referencing blog posts as a source? appeared first on Fat Stacks Blog.
Spectrum Net Designs
APRIL 29, 2022
The Latest Google Updates and What they Mean for You Google is known for their famous algorithm updates, search index changes, and refreshes. Google search is changing all the time! In 2020, Google made 4,500 changes to their search algorithm. This number includes updates with their ranking system, user interface, and more. Google had also […].
411 Writers
APRIL 28, 2022
Every business needs SEO content service for its website to boost organic traffic and improve visibility on search engines. This is because 68% of online activities start with a search engine. Moreover, search engines generate 300% more traffic for websites as compared to social media. However, SEO can be effective only when your SEO copywriting agency nails it right.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
APRIL 4, 2022
Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most.
Adam Connell
APRIL 28, 2022
You already know how important SEO is to your marketing efforts. But what about backlinks? How important are they to your SEO strategy? In this post, we’ll be taking a deep dive into the latest link building statistics to answer your most burning questions. Let’s get started with some general link building statistics. General link.
Honey Copy
APRIL 27, 2022
Back in 1954, George Plimpton –– the first and only editor of the Paris Review –– interviewed Ernest Hemingway at a café in Madrid. (You can read the conversation in its entirety here …) Hemingway came across as a jaded a **e for most of the discussion. So much so, that reading the interview left me with the overwhelming urge to cold-c**k his ghost.
Fat Stacks
APRIL 29, 2022
I can write 1,000 words in 45 to 90 minutes … How long does it take to write a 1,000 word blog post? Read More ». The post How long does it take to write a 1,000 word blog post? appeared first on Fat Stacks Blog.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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