The Idea Logical Company

JANUARY 4, 2023

We’ve previously explored what I called “the end of the trade publishing concept” , which stems from the now wide-open opportunity to publish available to anybody with a computer and something to deliver as a book. It feels like we may have reached a new benchmark: admittedly a very fuzzy one. But it looks like it has become very difficult, bordering on impossible, for a commercial entity to make money consistently publishing new titles.

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Publisher Publishing Publishing Hospitality 299

Enchanting Marketing

JANUARY 17, 2023

Do you ever wonder how others edit their writing ? Me, too. So, picture my delight when I came across a fabulous example of revision … By a bestselling author! This revision is more fundamental than cutting a couple of words or ironing out a few typos. The final version is longer, more vivid , and more dramatic than the rough draft. Want to know more?

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Storytelling Writing Text Writer 355

Write Freelance

JANUARY 21, 2023

Finding and enrolling in the best creative writing courses in India has been more difficult than I thought. At least it used to be, seven years ago when I had just dived into freelance writing. I wanted to hone my skills and practice fiction writing too, which is when I started looking for creative writing courses online. For a while, I even considered getting an MA in creative writing in India.

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Creativity Writing Storytelling Writing Style 299

Elna Cain

JANUARY 13, 2023

Have you been hearing a lot about AI and AI writing tools? ChatGPT is here, and everyone is going bonkers on Twitter. Wherever you look, it’s on Youtube, Medium, and Google! The age of an AI writing tool is here, and as freelance writers, we need to EMBRACE this new way of writing. I know many writers are thinking this is the end of freelance writing, but it’s not.

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Freelance Writer Script Writing 284

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Blogging Wizard

JANUARY 23, 2023

Most bloggers, regardless of their monetization methods, want to hear back from their audience. Whether you are providing services or selling courses, your blog’s “Contact us” page is your main.

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Blogger Audience Blog Blogging 281

Nick Ursborne

JANUARY 16, 2023

I’ve been using ChatGPT a lot recently. But for the most part, I haven’t been using it to write content or copy. I’ve been using it as a brainstorming buddy and an information-cruncher. As an example, here’s how I’ve been using ChatGPT to help me update the coaching page on my website. I used to do a lot of one-on-one coaching with freelancers. Then I paused for a while.

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Freelance Copywriting Copywriter Copy 254

AIIP

JANUARY 24, 2023

By Mary Ellen Bates Why do our repeat clients come back to us? While we would like to believe it’s because of our breathtaking analysis, our brilliant marketing campaign, or our unique training program, it’s often something simpler – we’re easy to work with. We make it easier for our clients to come back to… Read More » The post <strong>Becoming Frictionless</strong> appeared first on AIIP Connections Blog.

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Marketing Blogging Blog IT 158

Neil Patel

JANUARY 2, 2023

You’ve heard of Google E-A-T algorithm before…. If not, it just stands for expertise, authority, and trust. Which is part of their algorithm and you can optimize for it by following this. But Google decided to add an extra “E” to E-A-T. So now it’s E-E-A-T. So what’s this new “E” that Google added? It stands for experience. So what’s the difference?

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Medical Food Agency Ads 145

Content Marketing Institute

JANUARY 18, 2023

We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.

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Text Content Marketing Marketing Content 142

Blogging Wizard

JANUARY 26, 2023

Searching for the benefits of blogging? You’re in the right place. Many years ago, blogging was seen as an online journal or diary where you could jot down your thoughts.

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Blogging Blog 235

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

CopyBlogger

JANUARY 12, 2023

I’m sure you’ve heard this stat: more than four million blog posts go live every single day. And that’s just. Continue Reading. The post 20 Evergreen Content Examples That Produce Lasting Results appeared first on Copyblogger.

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Content Blog Post Blogging Blog 144

Jane Friedman

JANUARY 10, 2023

Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Wednesday, Jan. 25, for the online class The Biggest Mistakes Novelists Make—And How to Fix Them. Characters don’t exist in a vacuum: Who they are, what they want, and why they do what they do is rooted in who they have been and what they have done—in other words, backstory.

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Concept Writer Writing Post 144

Animalz

JANUARY 23, 2023

AI is a force multiplier for great writers. It took us a long time to say that. Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. But our decision is: it’s an advantage. And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting.

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Content Marketing Writing Content Marketing 143

Neil Patel

JANUARY 8, 2023

Getting looks but no sales? Let’s turn those window shoppers into buyers – and at a high rate. Use conversion rate optimization to get the most of every dollar spent on PPC. Hit the sweet spot for what persuades the greatest number of your visitors to take action. My gut tells me the reason for this is MOST companies are too caught up in the “business as usual syndrome”, and they rarely take a second to stop and think about really focusing on conversion optimization.

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Website Landing Page Finance Sales 145

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Content Marketing Institute

JANUARY 3, 2023

Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse.

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SEO Content Marketing Marketing Content 144

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate.

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Pharmaceutical Healthcare Brand Awareness Content 141

Quick Sprout

JANUARY 12, 2023

Do I recommend it? Yes! SiteGround is a great web host for websites of all sizes. . SiteGround is one of the most popular web hosting services out there—and for good reason. They offer hosting options and plans suitable for a wide range of websites and businesses. Small personal websites, business websites, and large ecommerce sites alike can all use SiteGround.

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Jane Friedman

JANUARY 26, 2023

Photo by Nick Fewings on Unsplash Today’s post is by author Julie Vick ( @vickjulie ). One question I was asked a few times around my book launch was, “How is it to promote a book about introversion when you are an introvert?” The short answer I usually gave: I’ve figured out ways to make it work. When I wrote my humorous advice book for introverted parents Babies Don’t Make Small Talk (So Why Should I?

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Promotion Social Media Freelance Writer 142

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Buffer

JANUARY 4, 2023

Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Have you ever wished Siri was just a little more powerful than a voice assistant you ask about the weather? Meet ChatGPT. Launched by OpenAI in November of 2022, ChatGPT is an artificial intelligence-powered chatbot that you can ask pretty much anything.

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Content Creation Content Creator Content Proofreader 139

Neil Patel

JANUARY 22, 2023

Is SEO pagination on your technical SEO site audit checklist ? If you publish loads of content or have a specific type of site, like an e-commerce store, then perhaps it should be. As I’ll discuss in this article, pagination has immense advantages, such as the SEO boost it may give. However, it might not be the first thing marketers and SEO developers consider when optimizing a site.

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SEO Engineering Keywords Social Media 144

CopyBlogger

JANUARY 19, 2023

In the lead-up to quitting my nine-to-five back in August 2016, the question of how to become self-employed plagued my. Continue Reading The post How to Become Self-Employed: 5 Key Moves for New Freelancers appeared first on Copyblogger.

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Freelance Content Marketing Post Writing 137

Content Marketing Institute

JANUARY 4, 2023

Hard truth: Content marketing team members won’t stay in their roles forever. Great content team leaders nurture their employee’s professional development – even if that development prepares them to move on. Here’s why (and how) to start taking the long view.

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Content Content Marketing Marketing 137

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Blogging From Paradise

JANUARY 4, 2023

(Updated 1-4-2023) Can new bloggers get backlinks? Many pro bloggers claim getting links is impossible for beginner bloggers. I used to adhere […].

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Blogger Blog Blogging 145

Jane Friedman

JANUARY 4, 2023

Photo by Tim Samuel on Pexels. Today’s post is excerpted from the forthcoming book Creator Economy for Authors by Michael Evans ( @mevansinked ) co-founder of Ream. During my first full year of publishing, I made almost $200. I had three books in my catalogue and dabbled in Amazon Ads. In 2019, I made $412 publishing three more books. In 2020, I had my breakout year, generating $7,500 in revenue for my business.

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Marketing Ads Audience Publishing 134

Contently

JANUARY 11, 2023

Today’s consumers expect personalization at every touch point. An integrated approach is the only way to make their interactions with your brand seamless. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not.

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Government Sales Consulting Brand 133

Ahrefs

JANUARY 11, 2023

In the rest of the article, I’ll explain why and how. Going forward, we’ll differentiate between two kinds of keywords. The primary keyword, also called the target keyword, is the main topic of a page.

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Keywords SEO 133

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

CopyBlogger

JANUARY 26, 2023

I get excited when I hear someone wants to start a service business. I love when people: But I don’t. Continue Reading The post Service Business 101: Impress and Score Your Next Client appeared first on Copyblogger.

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Content Marketing Post Writing Marketing 133

Content Marketing Institute

JANUARY 26, 2023

Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started.

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Content Marketing Content Marketing IT 136

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

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Social Media Media Marketing Storytelling 126

Jane Friedman

JANUARY 11, 2023

Photo by Caleb Oquendo. Ask the Editor is a column for your questions about the editing process and editors themselves. It’s a place to bring your conundrums and dilemmas and mixed feelings, no matter how big or small. Want to be considered? Learn more and submit your question. This month’s Ask the Editor is sponsored by Written Word Media. The author marketing hub – Written Word Media makes effective book marketing easy for authors.

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Freelance IT Projects Consulting 131

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing