Blogging Wizard
JULY 2, 2024
The blogging lifestyle isn’t for the faint of heart. It’s hard work and you’ve got to put the effort in over the long-term. Blogging isn’t a quick path to profit.
AIIP
JULY 30, 2024
By Mary Ellen Bates One mistake made by many infopreneurs when they start their businesses is thinking that we need to sell ourselves, our capabilities, and our services to prospective clients. We assume that, when a prospect calls us to discuss a project, our job is to convince the caller that we are the best… Read More » The post Proving, Not Talking About, Your Value appeared first on AIIP Connections Blog.
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Jane Friedman
JULY 17, 2024
AI-generated image using prompt “book publishing executives receiving lots of money from a technology company.” Apart from their love of oversized cash, notice their whiteness. The following article condenses material that I’ve been writing about for the last 18 months in my paid newsletter, The Hot Sheet. The train has left the station, the ship has sailed, pick your preferred metaphor.
Enchanting Marketing
JULY 2, 2024
Being boring has always been one of my biggest fears. Especially as a writer. So, for years, I’ve studied writing techniques intensely. I wanted to understand how to hide my boringness, how to write powerful sentences, how to make my words sparkle, how to be engaging. My favorite discovery? Well, there’s sensory words , of course, and metaphors , and stories in miniature.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Nick Ursborne
JULY 15, 2024
I still hear people saying things like, “AI can never write as well as a human copywriter.” Or, “I asked ChatGPT to write an article, and it was terrible.” Respectfully, these people are missing the point. Just because AI can’t entirely replace the full set of skills of a human writer doesn’t mean it can’t be valuable. Look at this through a different lens… Look at AI as an assistant who can help you with very specific tasks along your existing workflow as a writer.
Backlinko
JULY 22, 2024
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Caroline Gibson
JULY 31, 2024
Offspring #2 has been on a journey over the last eight months , hunting around for an advertising internship in London while in the final throes of uni. It involved regularly checking ad agency websites and LinkedIn to see which agencies offered internships and when they started. This was a slightly frustrating process as a) not many London ad agencies run them these days and b) there’s no one place to find a handy list – until now, that is.
Ahrefs
JULY 31, 2024
To find out, I looked through 52 SEO manager job listings on LinkedIn and asked a few actual SEO managers. The most common responsibilities I found were: It seems that an SEO manager’s job largely revolves around management (who knew!?).
Enchanting Marketing
JULY 30, 2024
When you read content from your favorite writers, what do you think? Do you feel uncertain about your own writing? Most of us are unhappy about our writing. We despair at the gap between how we write and how we’d like to write. We fret. We procrastinate. And sometimes we wonder whether we’ll ever be good enough. What to do? Mastering writing may feel like climbing a huge mountain You start your climb with a positive mind and full of energy.
Buffer
JULY 31, 2024
Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. But where do you even find content to curate ? And given the popularity of content curation, how do you stand out and offer bits and pieces that no competitor has an eye on?
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Jane Friedman
JULY 16, 2024
Today’s guest post is by Allison K Williams ( @guerillamemoir ). Join her on the weekend of July 20–21 for the online intensive class Zero-to-Platform Bootcamp. For many writers, platform is a dirty word. You hear “platform” and think selling and shilling and sacrificing privacy. You think of precious writing moments sucked into the gaping maw of social media.
Backlinko
JULY 19, 2024
Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. 16K of these rank in the top 10 positions. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results.
Content Marketing Institute
JULY 10, 2024
Brief content reigns on Google, YouTube, and other social media platforms. But how do you write great meta descriptions, excerpts, and episode descriptions within their character-limiting requirements? Read on.
Ahrefs
JULY 31, 2024
Sadly, this happens all the time. Here’s a screenshot of a link to Ahrefs’ Content Explorer in an article by Copy.ai: This is a nice link from a page on a site with a Domain Rating (DR) of 93.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Enchanting Marketing
JULY 16, 2024
Got a sec? Just between you and me … How often do you skim texts online? How often do you click away without learning anything, without feeling anything? There’s so much ho-hum content online. Information that may be useful but mostly leaves us indifferent. Facts that lack context. Tips and advice without encouragement, without inspiration, without a sense of human connection.
Melanie Saxton
JULY 5, 2024
Autobiography and memoir portfolio page with legacy books, medical books, self-help topics, and testimonials. Enjoy my autobiography and memoir portfolio filled with samplings of legacy books and other personal journeys as well. This page is a work in progress as new projects emerge and older works are republished. My goal is to give you an inkling of the variety of manuscripts I work on and introduce you to some wonderful authors and titles.
Jane Friedman
JULY 2, 2024
“ The Rival Printers ” by Catablogger is licensed under CC BY-SA 2.0. Today’s post is excerpted from The Untold Story of Books: A Writer’s History of Book Publishing by Michael Castleman. After Gutenberg invented the printing press, Europe’s kings and bishops feared (correctly) that printing might encourage sedition and heresy. They identified material fit for reproduction and offered favored printers the exclusive right to copy it— “copyright.
Backlinko
JULY 30, 2024
In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Commercial keywords Best CRM software, compare MacBooks 4. Transactional keywords Book a hotel room, buy Nike shoes 5. Navigational keywords Youtube login, Facebook 6.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
JULY 18, 2024
To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.
Ahrefs
JULY 15, 2024
SEO can help you rank for useful keywords, connect with patients in your local area, and share helpful information and advice with thousands of people.
Grammarly
JULY 9, 2024
Effective communication across languages is crucial for successful business operations, especially in the United States, where 90% of employers have a workforce that includes non-native English speakers. Recognizing the importance of seamless cross-language communication, Grammarly has introduced the Translate app action, an in-line translation feature that empowers multilingual teams and individuals to communicate effortlessly.
Freelance Union
JULY 23, 2024
Answer our survey about how A.I. has impacted your freelancing here: [link] As artificial intelligence rapidly transforms industries across the globe, freelancers, who make up a significant portion of the modern workforce, are at the forefront of a seismic shift in the labor market. While AI continues to advance, it is crucial to understand its impact on freelance work, address the concerns freelancers have, and advocate for necessary regulations to protect your rights and livelihoods.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Jane Friedman
JULY 24, 2024
AI-generated image (ChatGPT): depict a woman standing on the other side of a round dining table, looking out of a window, historic and romantic aesthetic. Today’s post is by author and book coach Susanne Dunlap. One aspect of writing that writers have the most trouble with (and, ahem, so do I) is simply the physical presence and movement of characters—in both fiction and memoir—in imaginary spaces: indoors or out, public or private.
Backlinko
JULY 10, 2024
Keyword cannibalization can negatively impact your website’s organic search performance. But catching and fixing this issue can have the opposite effect. Case in point: Two of our articles on Backlinko had cannibalization issues. So, we consolidated them with a 301 redirect. And saw a 466% increase in clicks year over year. Cannibalized pages undermine your SEO efforts.
Content Marketing Institute
JULY 22, 2024
Stop treating GA4 reports and ChatGPT prompts as separate processes. Combine the two with these step-by-step instructions and identify falling search traffic, learn how to improve rankings, and deliver more effective newsletters.
Ahrefs
JULY 18, 2024
Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
CopyBlogger
JULY 11, 2024
Most people know about ChatGPT, but I recently discovered many other AI content tools that are more effective at scaling. Continue Reading The post 17 AI Content Tools You Need To Try appeared first on Copyblogger.
Buffer
JULY 23, 2024
When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms. And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press.
Jane Friedman
JULY 30, 2024
Photo by Elaine Howlin on Unsplash Today’s post is by developmental editor and book coach Hannah Kate Kelley. What is a retelling? A retelling is a new spin on a classic story like a fairy tale, myth, or other piece of literature. The writer takes a pre-existing story to borrow some of the original elements while changing others. Writers love retellings because the story framework is pre-made and there’s already a proven audience for the original tale.
Backlinko
JULY 12, 2024
A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. This technique can help you find a high-resolution version of an image, locate similar images, or identify the original source of the image. You can also use a reverse image search to search for specific products across the internet by uploading a photo.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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