August, 2020

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Best practices for a lean business strategy

Tina Dubinsky

Vivamus integer non suscipit taciti etiam at primis tempor sagittis euismod libero facilisi aptent elementum felis blandit cursus gravida sociis erat ante eleifend lectus nullam dapibus netus feugiat curae curabitur. Massa curae fringilla porttitor quam sollicitudin iaculis aptent leo ligula euismod dictumst orci penatibus mauris eros etiam praesent erat volutpat posuere.

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Freelance Writing 101: Who is a Freelance Writer?

Write Freelance

Wondering how to become a freelance writer and find high paying jobs? You have reached the right place. I have been into freelance writing for over 6+ years (even before work from home was considered cool), and throughout this time, I have learned a lot about what it takes to be a good content writer and find high paying writing jobs. If you are someone like me who has a love for writing and want to turn your hobby into an actual career that can pay your bills freelance writing is one the best o

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9 Little-Known Font How-Tos for Instagram Stories

Content Marketing Institute

Over 500 million Instagram users post Stories every single day. But how can brands stand out in the crowd? Here are nine design-focused, lesser-known font hacks to help. Continue reading → The post 9 Little-Known Font How-Tos for Instagram Stories appeared first on Content Marketing Institute.

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The Best Web Hosting Services (In-Depth Review)

Neil Patel

Looking for a hosting solution for your website? You’re in luck because with today’s options, it has never been easier to keep your website online. They take care of all the technical stuff and you get to enjoy casually updating your website for conversions. And the best part is that most of them are very affordable which helps startups get a hold of their business quickly.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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What Words Can Do

Jeff Goins

Lately, I’ve been thinking a lot about what words can do. They can cut a person down or lift them up. They can overwhelm another with beauty or devastate their soul. I am always searching for the words that want to be said because when you find them, they can change everything.

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Right, Wrong, and Relative

Arrant Pedantry

A while ago at work, I ran into a common problem: trying to decide whether to stop editing out a usage I don’t like. In this case, it was a particular use of “as such” that was bothering me. To me, “as such” is a prepositional phrase, and “such” is a pronoun that must refer to some sort of noun or noun phrase, as in “I’m a copy editor; as such, I fix bad writing.” In this sentence, “such” refers to the noun phrase “a c

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How to Get a Free Email Domain: 4 Easy Methods

ThemeIsle

If you’re running a business, it’s smart to obtain an email domain that’s consistent with your branding. Using a personal address to communicate with your customers doesn’t look professional and might undermine your credibility. We’ll share three methods you can use to create a free email domain. The post How to Get a Free Email Domain: 4 Easy Methods appeared first on Themeisle Blog.

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Why Google Shouldn’t Drive Your SEO Strategy

Content Marketing Institute

Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead. Continue reading → The post Why Google Shouldn’t Drive Your SEO Strategy appeared first on Content Marketing Institute.

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Here’s What You Should Do When Your Search Rankings Drop

Neil Patel

If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens. Your rankings drop. Few things in SEO are more discouraging than a fall in the rankings. It makes you feel like everything you did was useless. You wonder what went wrong or if you made a mistake.

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One Unexpected Outcome of Announcing My Divorce on the Internet

Jeff Goins

This past week, I shared the news of my marriage ending. This has been the hardest decision of my life, something I was nervous to talk about publicly, but how people responded more than surprised me.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Common Digital Marketing Mistakes That Can Hinder Your Growth

411 Writers

We all make mistakes! Digital marketing is such a minefield that even the best of us can err. The industry is continuously and rapidly changing, which creates an environment prone to blunders. To be entirely honest, digital marketing is a tricky business where success depends on many factors, such as: Understanding your brand’s marketing history. Knowing the needs of your consumers.

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How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

Moz

Posted by R0bin_L0rd Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that's in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different way. If you’re a marketer looking for work, adding this to your list of skills could mean you keep things ticking along while many of the usual doors are closed — or that you

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How to Use Gmail With Your Own Domain Name (2 Methods, 1 Is Free!)

ThemeIsle

Can you use Gmail with your own domain name? And if so, can you do it for free? The answers to those questions are “yes” and “yes”. And in this post, you’ll learn how to do it. The post How to Use Gmail With Your Own Domain Name (2 Methods, 1 Is Free!) appeared first on Themeisle Blog.

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8 Tools to Optimize Your Old Content for New Conversions

Content Marketing Institute

Great traffic to an article is nice but not if those visitors don’t convert and help you achieve your business goals. Walk through this five-step process and explore eight tools to help your old content deliver better results. Continue reading → The post 8 Tools to Optimize Your Old Content for New Conversions appeared first on Content Marketing Institute.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Use Events to Optimize Your Facebook And Google Ads

Neil Patel

Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google.

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How to Stop Being Distracted and Do What Matters: Interview with Nir Eyal

Jeff Goins

Distraction is no friend to a writer. But we all have had our dance with her before, haven't we? She is everywhere, all around us, from the devices we use to the websites we visit, to how we consume our news and media. If we are going to truly do work that matters, however, we can't just fight distraction. We have to understand it. In this episode, you'll hear: How most distraction starts from within and why all behavior stems from the relief of discomfort.

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10 Marketing Channels Your Business Needs To Invest In

Adam Connell

Which marketing channels should your business invest in? The answer depends on your business. In general, you should never rely on a single marketing channel. Omnichannel marketing is critical if you want your business to flourish. In this article, I’ll talk you through some of the most effective marketing channels for your business. But it’s.

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Page Authority 2.0 Is Coming This Month: What’s Changing and Why

Moz

Posted by rjonesx. Hey folks, I'm Russ Jones, Adjunct Search Scientist with Moz, and I'm proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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5 Best Mass Email Senders for Bulk Email Blasts

ThemeIsle

Email is one of the most effective marketing channels for large businesses nowadays. However, mass email senders that deliver optimal results at affordable prices can be challenging to find. We’ve compiled a list of five of the best mass email senders for bulk email blasts. The post 5 Best Mass Email Senders for Bulk Email Blasts appeared first on Themeisle Blog.

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10+ Buzzwords to Banish From Your Content Marketing Vocabulary

Content Marketing Institute

Consider this group therapy for jargon. Check out the overused, misused, poorly used buzzwords that some Content Marketing World presenters are sick of hearing and seeing. Then feel free to vent and add your own in the comments. Continue reading → The post 10+ Buzzwords to Banish From Your Content Marketing Vocabulary appeared first on Content Marketing Institute.

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The 6 Best Digital Marketing Companies of 2020

Neil Patel

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. . The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.

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Stumped for Blog Post Topics? Here’s What Your Brand Should be Blogging About

Neal Schaffer

Looking for blog post ideas? Do you like tumbleweed? Probably not. It’s awkward, no one cares about it and it has no direction. Tumbleweed just drifts along into nothing-ness, unnoticed. And that’s exactly what happens to blog posts when the topics lack substance. Blog post ideas need to be chosen carefully in order to resonate with the audience. Put simply, your content needs direction.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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9 Reasons Why You Should Build a Community Around Your Blog

ProBlogger

The post 9 Reasons Why You Should Build a Community Around Your Blog appeared first on ProBlogger. This post is based on episode 60 of the ProBlogger podcast. One of the most common questions I hear from my readers is “How do I get my readers to interact with me?”. Of course, there are plenty of answers I could give to that question. But for the next couple of weeks I want to talk about one particular method: building a community.

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Let's Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

Moz

Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that'll ultimately increase your bottom line.

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7 Amazing Benefits of Content Marketing

Pronto Marketing

The Internet has democratized marketing, leveling the playing field for many small businesses with limited resources. The Benefits of Content Marketing are not just for the big guys with enormous budgets. Anyone with something interesting to say and the time and resources to publish regularly can benefit immensely from the inbound marketing style , which is currently the core of most strategies. .

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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

Content marketing is not dead. And it’s not better than sliced bread. Nope. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. Let us explain. Continue reading → The post How Content Marketing Can Save Your Digital Marketing Strategy appeared first on Content Marketing Institute.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Spy on Your Competitor’s SEO in 60 Seconds

Neil Patel

Have you ever searched for a term on Google and wished that your website ranked for it? You know that if that traffic was going to you, it could change your sales, your revenue, and even your life. But sadly, that traffic is going to your competition. ??. Well, today we are going to change that. I just released a new version of the Ubersuggest Chrome Extension that will give you insights into your competition’s SEO strategy so you can beat them….

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Welcome to Content Marketing Unlocked: Your Free Blogging Course

Neil Patel

Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes.

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How to Use Google Search Console to Drive More Search Traffic

Content Marketing Institute

Learn what Google really thinks of your content. Discover the keywords you don't target but which still help your content show up in search results. Then learn how to maximize those untapped opportunities. Continue reading → The post How to Use Google Search Console to Drive More Search Traffic appeared first on Content Marketing Institute.

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Write Smarter and Faster With Tips From These Top 5 Posts

Content Marketing Institute

People can’t get enough content creation tips. So we’re going to make it easy for you with six tips from (and links to) the five most popular content creation articles on the CMI site. Continue reading → The post Write Smarter and Faster With Tips From These Top 5 Posts appeared first on Content Marketing Institute.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.