Susan Greene

DECEMBER 30, 2020

Hi, I’m Susan Greene, a freelance copywriter based in Orlando, Florida. I’ve been in business for myself for more than 25 years. As someone with longevity in the field, I’ve been interviewed on many occasions by reporters and bloggers writing stories about copywriters. I’ve also been tapped for advice by fellow copywriters who were either just starting out or perhaps had some experience but needed guidance on a particular situation.

Freelance Copywriting 130

Freelance Copywriting Copywriting Copywriter Freelance 130

Positive Writer

DECEMBER 28, 2020

Over the years I’ve been asked a version of the same question when it comes to starting a personal blog: What should I write about that will become popular? What… The post This is How to Create a Blog THAT Matters first appeared on Positive Writer.

Blogging 130

Blogging Blog Writer Writing 130

Neil Patel

DECEMBER 29, 2020

Did you know that archeologists have traced the origin of the meme back to the year 3 B.C. ? Memes, a term coined by evolutionary biologist Richard Dawkins in 1976 to describe how ideas replicate, mutate, and evolve, are a way to carry a shared idea or trend to engage a target group. Over time, different groups take memes and tweak them to make them their own.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145

Content Marketing Institute

DECEMBER 24, 2020

Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content. Continue reading → The post The Art and Science of Emotional Engagement appeared first on Content Marketing Institute.

Engagement 145

Engagement Content Marketing Marketing Content 145

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Moz

DECEMBER 21, 2020

Posted by MiriamEllis. Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the COVID-19 era. From independent grocers to major supermarket chains, there are heroes in every aisle keeping the nation fed.

SEO 81

SEO Food Landing Page Brand 81

ThemeIsle

DECEMBER 21, 2020

Search engine optimization (SEO) aims to increase traffic to your website through organic search engine results. Therefore, it encompasses many tasks and strategies that might be difficult to implement without help from WordPress SEO plugins. The post 6 Best WordPress SEO Plugins for 2023 (All Are Free) appeared first on Themeisle Blog.

Search Engine Optimization 57

Search Engine Optimization SEO Engineering Website 57

Positive Writer

DECEMBER 20, 2020

There is always room for your writing in the world. If you seek it out with determination, your work will reach places beyond your wildest dreams. NOTE: This is a… The post Reimagining Writers’ Responses to Rejections: Merely Paper Cuts first appeared on Positive Writer.

Writer 130

Writer Writing IT Post 130

Neil Patel

DECEMBER 26, 2020

One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). My goal in this article is to show you exactly how to get started using schema markup for your website.

SEO 145

SEO Medical Engineering Collaboration 145

Content Marketing Institute

DECEMBER 17, 2020

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Brand Marketing Content 145

Moz

DECEMBER 15, 2020

Posted by clschwartz It goes without saying that 2020 has been a wild ride. If you're like me, you've missed some exciting news or even taken some time away from all things digital when it felt like the world was just too much. At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more.

Keywords 80

Keywords SEO Digital Marketing Publishing 80

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

ThemeIsle

DECEMBER 9, 2020

WordPress is an excellent blogging platform. It enables you to pick from an abundance of themes and plugins, making it easy to extend your website’s functionality. However, what are the must-have WordPress plugins for bloggers, specifically? The post 10 Must-Have WordPress Plugins for Bloggers in 2023 appeared first on Themeisle Blog.

Blogger 57

Blogger Blogging Blog IT 57

Words Matter by Wix

DECEMBER 22, 2020

If you plan to visit Brazil, the first thing you should know (besides the fact that you will fall in love with the accent) is that only 5% of the Brazilian population speaks English. The other 95% will try as hard as they can to understand your hand gestures, and this is because they genuinely are one of the warmest people you will meet. But why not come slightly prepared and retribute their kindness and hospitality by learning the most common expressions before you travel?

Hospitality 52

Hospitality Food Writer SEO 52

411 Writers

DECEMBER 16, 2020

Embracing change is key to life in general. Barely existing and enjoying life are two different things. This is when improvement comes as the next, necessary step in life to make this existence enjoyable and challenging. It’s Called Progress… And judging by today’s technology, medicine, and fresh content of all sorts, we’re progressing as a society.

Content 52

Content SEO Writing Blog 52

Neil Patel

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention. But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out.

Promotion 145

Promotion Social Media Content Creation Ads 145

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Content Marketing Institute

DECEMBER 16, 2020

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions). Continue reading → The post 9 Video Storytelling Tips to Engage Your Audience appeared first on Content Marketing Institute.

Storytelling 145

Storytelling Engagement Audience Content Marketing 145

Moz

DECEMBER 20, 2020

Posted by R0bin_L0rd Preface. The first half of this post is a quick rundown of some of the standard ways in which your conversions could be going awry. The second half of this post — everything after “How to filter conversions with Tag Manager” is an advanced way of intelligently filtering conversions using Tag Manager and cookies. If you’re confident you’ve already covered your bases, feel free just to skip to the advanced section , I just feel it’s important to go through some of the basic st

Script 79

Script Landing Page Management Ads 79

iWebContent

DECEMBER 31, 2020

The new year is only hours away, and for those of you who know digital marketing, this means there are a host of new content marketing opportunities just on the horizon. Every year, new trends crop up, giving us plenty of fresh strategies and tools to tinker around with as we examine new marketing methods. Meanwhile, various older content writing tools seem to go the way of the dinosaurs with each passing year, proving themselves less effective than they have been in the past. .

Content Marketing 40

Content Marketing Marketing Content Search Engine Optimization 40

Words Matter by Wix

DECEMBER 15, 2020

Are you someone who talks to yourself? An aspiring playwright? Both or anywhere in between? Wherever you fall on this spectrum, this guide will help you identify a soliloquy when you read it, see it or perhaps catch yourself in the act. In short, soliloquy is the act of expressing your thoughts out loud, even when no one’s there to hear you. Unlike a monologue, a soliloquy is a speech that’s always addressed to yourself.

Architecture 52

Architecture Writer SEO Brand 52

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Grammar Underground

DECEMBER 28, 2020

With some nouns, it's hard to decide whether you need a plural verb or a singular verb. Here's how to handle plural-seeming, singular-seeming nouns like "variety.". The post A Variety Is or a Variety Are? first appeared on Grammar Underground with June Casagrande.

Copy 40

Copy IT Post 40

Neil Patel

DECEMBER 24, 2020

Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. How can you optimize search for the posts you create? Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts.

SEO 145

SEO Search Engine Optimization Social Media Architecture 145

Content Marketing Institute

DECEMBER 10, 2020

We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021. Continue reading → The post 100+ Content Marketing Predictions for 2021 appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Content Post 145

Moz

DECEMBER 28, 2020

Posted by rjonesx. This is not the link building article you — or really anyone — were probably hoping for. It isn't a step-by-step guide to getting the best backlinks, it isn't some list of hot tips or new opportunities, and it isn't the announcement of some great tool. What it is, unashamedly, is a window into the brutal slog that is outreach-based link building.

Projects 76

Projects SEO Advertising Text 76

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

ProBlogger

DECEMBER 10, 2020

The post 5 Questions to Ask Before Quitting Your Blog appeared first on ProBlogger. This post is based on episode 90 of the ProBlogger podcast. Over the past couple of weeks I’ve talked about two of the most important things you’ll ever do as an entrepreneur: starting , which is all about acting on your ideas rather than just thinking about them. persisting , which is all about not giving up when things get tough.

Blogging 41

Blogging Blog Projects Blogger 41

Words Matter by Wix

DECEMBER 7, 2020

Movies set during the Cold War are rife with references to “comrades”, while in contemporary times we will more often hear of “comradery” among sports teams. With its origins tracing back to Latin through Middle French, the word comradery certainly has a colorful etymology and meaning. "Comradery" is a feeling of closeness and friendship between two people or a group of people who spend a lot of time together.

Writer 52

Writer SEO Brand Media 52

Grammar Underground

DECEMBER 28, 2020

Do book and movie titles go in italics or quotation marks? There’s no right or wrong answer. It’s just a matter of style. Then I pause to watch their faces light up with joy and relief. But that’s not what happens. The inquisitive expressions don’t fade because they didn't want to hear “Don’t sweat it.” They wanted more specific instruction. So here’s what I tell them.

Writing 40

Writing Consulting Publishing Publishing 40

Neil Patel

DECEMBER 23, 2020

“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google , you’re using NLP. If you ask a voice assistant like Alexa or Siri a question, you’re using NLP.

Digital Marketing 145

Digital Marketing Marketing Content Creation Recruitment 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

DECEMBER 1, 2020

Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process. Continue reading → The post Activating Empathy: How to Manage It, Measure It, and Market With It appeared first on Content Marketing Institute.

Management 145

Management IT Marketing Education 145

Moz

DECEMBER 27, 2020

Posted by morgan.mcmurray Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below. We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges!

Blog Post 71

Blog Post Post Blogging Blog 71

ProBlogger

DECEMBER 29, 2020

The post The Best Reason to Start a Blog in 2021 appeared first on ProBlogger. The world needs YOU. Right now. We currently find ourselves in a crazy time with COVID-19 – all that is meaning for us in the world we’re living in, the effect on our lives this coming year and the unforeseeable changes for many years to come. With so many people impacted, the economy damaged and a completely new set of circumstances and challenges we all have to face.

Blogging 38

Blogging Blog Collaboration Social Media 38

Words Matter by Wix

DECEMBER 3, 2020

You may have heard the terms ethos, pathos and logos at some point in your life, but what do they mean, exactly? All three are techniques of rhetoric, meant to persuade others toward a particular point of view. You’ll often see them being used in political speeches, commercials, and even movies and literature. Each technique uses a different approach to appeal to the audience and solidify the argument, whether you’re establishing: the character of the speaker ( ethos ), the emotional state of th

Persuasion 52

Persuasion Advertising Audience Banking 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing