Neil Patel
DECEMBER 29, 2020
Did you know that archeologists have traced the origin of the meme back to the year 3 B.C. ? Memes, a term coined by evolutionary biologist Richard Dawkins in 1976 to describe how ideas replicate, mutate, and evolve, are a way to carry a shared idea or trend to engage a target group. Over time, different groups take memes and tweak them to make them their own.
Content Marketing Institute
DECEMBER 24, 2020
Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content. Continue reading → The post The Art and Science of Emotional Engagement appeared first on Content Marketing Institute.
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Susan Greene
DECEMBER 30, 2020
Hi, I’m Susan Greene, a freelance copywriter based in Orlando, Florida. I’ve been in business for myself for more than 25 years. As someone with longevity in the field, I’ve been interviewed on many occasions by reporters and bloggers writing stories about copywriters. I’ve also been tapped for advice by fellow copywriters who were either just starting out or perhaps had some experience but needed guidance on a particular situation.
Positive Writer
DECEMBER 28, 2020
Over the years I’ve been asked a version of the same question when it comes to starting a personal blog: What should I write about that will become popular? What… The post This is How to Create a Blog THAT Matters first appeared on Positive Writer.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Moz
DECEMBER 21, 2020
Posted by MiriamEllis. Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the COVID-19 era. From independent grocers to major supermarket chains, there are heroes in every aisle keeping the nation fed.
ThemeIsle
DECEMBER 21, 2020
Search engine optimization (SEO) aims to increase traffic to your website through organic search engine results. Therefore, it encompasses many tasks and strategies that might be difficult to implement without help from WordPress SEO plugins. The post 6 Best WordPress SEO Plugins for 2023 (All Are Free) appeared first on Themeisle Blog.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
DECEMBER 17, 2020
Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.
Words Matter by Wix
DECEMBER 29, 2020
The em dash was once reserved for , typography nerds, but now it's everywhere. It adds panache to your texts, connects sentences and looks great on the web. What is an em dash? The em dash (—) is a versatile and stylish bit of punctuation. You can use it to add emphasis to your writing, make your text easier to scan, and highlight important phases. The name em dash comes from its size, which is about the same width as a capital ‘M’.
Positive Writer
DECEMBER 20, 2020
There is always room for your writing in the world. If you seek it out with determination, your work will reach places beyond your wildest dreams. NOTE: This is a… The post Reimagining Writers’ Responses to Rejections: Merely Paper Cuts first appeared on Positive Writer.
Moz
DECEMBER 15, 2020
Posted by clschwartz It goes without saying that 2020 has been a wild ride. If you're like me, you've missed some exciting news or even taken some time away from all things digital when it felt like the world was just too much. At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
ThemeIsle
DECEMBER 9, 2020
WordPress is an excellent blogging platform. It enables you to pick from an abundance of themes and plugins, making it easy to extend your website’s functionality. However, what are the must-have WordPress plugins for bloggers, specifically? The post 10 Must-Have WordPress Plugins for Bloggers in 2023 appeared first on Themeisle Blog.
Neil Patel
DECEMBER 26, 2020
How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention. But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out.
Content Marketing Institute
DECEMBER 16, 2020
Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions). Continue reading → The post 9 Video Storytelling Tips to Engage Your Audience appeared first on Content Marketing Institute.
Words Matter by Wix
DECEMBER 22, 2020
If you plan to visit Brazil, the first thing you should know (besides the fact that you will fall in love with the accent) is that only 5% of the Brazilian population speaks English. The other 95% will try as hard as they can to understand your hand gestures, and this is because they genuinely are one of the warmest people you will meet. But why not come slightly prepared and retribute their kindness and hospitality by learning the most common expressions before you travel?
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
411 Writers
DECEMBER 16, 2020
Embracing change is key to life in general. Barely existing and enjoying life are two different things. This is when improvement comes as the next, necessary step in life to make this existence enjoyable and challenging. It’s Called Progress… And judging by today’s technology, medicine, and fresh content of all sorts, we’re progressing as a society.
Moz
DECEMBER 20, 2020
Posted by R0bin_L0rd Preface. The first half of this post is a quick rundown of some of the standard ways in which your conversions could be going awry. The second half of this post — everything after “How to filter conversions with Tag Manager” is an advanced way of intelligently filtering conversions using Tag Manager and cookies. If you’re confident you’ve already covered your bases, feel free just to skip to the advanced section , I just feel it’s important to go through some of the basic st
ProBlogger
DECEMBER 10, 2020
The post 5 Questions to Ask Before Quitting Your Blog appeared first on ProBlogger. This post is based on episode 90 of the ProBlogger podcast. Over the past couple of weeks I’ve talked about two of the most important things you’ll ever do as an entrepreneur: starting , which is all about acting on your ideas rather than just thinking about them. persisting , which is all about not giving up when things get tough.
Neil Patel
DECEMBER 24, 2020
Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. How can you optimize search for the posts you create? Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
DECEMBER 10, 2020
We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021. Continue reading → The post 100+ Content Marketing Predictions for 2021 appeared first on Content Marketing Institute.
Words Matter by Wix
DECEMBER 15, 2020
Are you someone who talks to yourself? An aspiring playwright? Both or anywhere in between? Wherever you fall on this spectrum, this guide will help you identify a soliloquy when you read it, see it or perhaps catch yourself in the act. In short, soliloquy is the act of expressing your thoughts out loud, even when no one’s there to hear you. Unlike a monologue, a soliloquy is a speech that’s always addressed to yourself.
iWebContent
DECEMBER 31, 2020
The new year is only hours away, and for those of you who know digital marketing, this means there are a host of new content marketing opportunities just on the horizon. Every year, new trends crop up, giving us plenty of fresh strategies and tools to tinker around with as we examine new marketing methods. Meanwhile, various older content writing tools seem to go the way of the dinosaurs with each passing year, proving themselves less effective than they have been in the past. .
Moz
DECEMBER 28, 2020
Posted by rjonesx. This is not the link building article you — or really anyone — were probably hoping for. It isn't a step-by-step guide to getting the best backlinks, it isn't some list of hot tips or new opportunities, and it isn't the announcement of some great tool. What it is, unashamedly, is a window into the brutal slog that is outreach-based link building.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Grammar Underground
DECEMBER 28, 2020
With some nouns, it's hard to decide whether you need a plural verb or a singular verb. Here's how to handle plural-seeming, singular-seeming nouns like "variety.". The post A Variety Is or a Variety Are? first appeared on Grammar Underground with June Casagrande.
Neil Patel
DECEMBER 23, 2020
“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google , you’re using NLP. If you ask a voice assistant like Alexa or Siri a question, you’re using NLP.
Content Marketing Institute
DECEMBER 1, 2020
Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process. Continue reading → The post Activating Empathy: How to Manage It, Measure It, and Market With It appeared first on Content Marketing Institute.
Words Matter by Wix
DECEMBER 7, 2020
Movies set during the Cold War are rife with references to “comrades”, while in contemporary times we will more often hear of “comradery” among sports teams. With its origins tracing back to Latin through Middle French, the word comradery certainly has a colorful etymology and meaning. "Comradery" is a feeling of closeness and friendship between two people or a group of people who spend a lot of time together.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ProBlogger
DECEMBER 29, 2020
The post The Best Reason to Start a Blog in 2021 appeared first on ProBlogger. The world needs YOU. Right now. We currently find ourselves in a crazy time with COVID-19 – all that is meaning for us in the world we’re living in, the effect on our lives this coming year and the unforeseeable changes for many years to come. With so many people impacted, the economy damaged and a completely new set of circumstances and challenges we all have to face.
Moz
DECEMBER 27, 2020
Posted by morgan.mcmurray Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below. We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges!
Grammar Underground
DECEMBER 28, 2020
Do book and movie titles go in italics or quotation marks? There’s no right or wrong answer. It’s just a matter of style. Then I pause to watch their faces light up with joy and relief. But that’s not what happens. The inquisitive expressions don’t fade because they didn't want to hear “Don’t sweat it.” They wanted more specific instruction. So here’s what I tell them.
Neil Patel
DECEMBER 30, 2020
Even if you publish the best content on any given content, Google might not rank it. In fact, they usually don’t. It takes a lot more than just content to get Google traffic these days. So what’s required to win? Sooner or later, you’re going to need high quality links to your content. There’s lots of grey-area folks in this space. What’s the right way to do it?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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