Positive Writer
FEBRUARY 3, 2021
In the Spring of 2016, my book, Align Your Writing Habits to Success, hit #1 in my category on Amazon and I became a bestselling author. That same year, two… The post 13 Limiting Beliefs That Hold Writers Back first appeared on Positive Writer.
Content Marketing Institute
FEBRUARY 22, 2021
Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs. Continue reading → The post How to Create High-Converting Content appeared first on Content Marketing Institute.
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Neil Patel
FEBRUARY 20, 2021
Google Analytics is a staple in every experienced digital marketer’s set of tools. This is primarily because it provides a wealth of data, covering virtually everything you might want to know about how visitors interact with your site. Cohort Analysis is a particularly useful feature for marketers and small businesses. It can tell you how well your website is performing overall.
Jeff Goins
FEBRUARY 4, 2021
On The Portfolio Life this week, I’m chatting with Peak Performance Expert, Eric Partaker. Eric helps entrepreneurs become better leaders using behavioral science and techniques from the worlds of elite sports and the military, where peak performance is key. Eric is the author of the new book The 3 Alarms: A Simple System to Transform Your Health, Wealth, and Relationships Forever.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Neal Schaffer
FEBRUARY 2, 2021
If you’ve never thought about subscribing to WordPress maintenance services, imagine this true story of what recently happened to me. I was updating one of my blog posts when all of the sudden I realized that it was saving the post as a new article and adding a number to the end of the URL slug. I was creating duplicate content with each revision!
Moz
FEBRUARY 24, 2021
Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
FEBRUARY 24, 2021
Successful enterprise content marketers sometimes have more budget and more people, but they also do things that any size team or budget can do. Find out what. Continue reading → The post How Top-Performing Enterprise Content Marketers Get the Work Done [New Research] appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 15, 2021
Businesses of all sizes typically can’t afford to ignore social media. Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. There’s just one small problem: it’s far too easy to spend time on tasks that take too long and offer little reward. This is where social media marketing shortcuts can prove useful.
ThemeIsle
FEBRUARY 1, 2021
Tax season is now upon us. If blogging is your living, whether part time or full time, you need to take stock of potential tax deductions for bloggers. There are probably blogging-related expenses that you haven’t considered, and you need to look at all possibilities before preparing your taxes. The post Tax Deductions for Bloggers: 11 Expenses You Can Claim in 2024 appeared first on Themeisle Blog.
Neal Schaffer
FEBRUARY 3, 2021
If you’re looking for the blogging statistics to help you improve your content marketing, you’ve come to the right place! Blogs are increasing in popularity with businesses, with nearly 6 million blog posts being published every day. It’s no wonder why it’s a growing publishing medium because blogging is increasingly critical to marketing success and allows your brand to connect with its potential customers.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Moz
FEBRUARY 10, 2021
Posted by IzabelleHundrev If there’s one thing that most marketers have in common, it’s that we want more leads. Sure, not all leads are good. Some are even downright unqualified. But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together.
Words Matter by Wix
FEBRUARY 16, 2021
Somewhere out there is an individual with a brilliant idea that they just can’t put into words (or simply don’t have the time to do so). In cases like these, who they gonna call? That’s right, ghostwriters. Ghostwriting is the practice of writing a work in the voice and name of someone else. While the concept doesn't completely bypass skepticism from the masses, it does provide a solution for many people who don’t have the ability to prose on their own.
Content Marketing Institute
FEBRUARY 17, 2021
Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Continue reading → The post What Is Media Planning – and Why Should Content Marketers Care? [Video Show] appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 9, 2021
What’s the problem with keyword research? Well, you have to go to an app like Ubersuggest , type in a handful of keywords to come up with a list of keywords that are worth targeting. But that is time consuming. Another approach is you go to Ubersuggest , type in your competitor’s domain, and see all the keywords they rank for. But even with this approach, you have to filter through thousands of keywords to find the good ones.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ProBlogger
FEBRUARY 18, 2021
The post 15 Ways to Hook Readers into Your Blog appeared first on ProBlogger. This post is based on episode 35 of the ProBlogger podcast. With so many blogs out there (not to mention all the other types of websites), you’ve only got a few seconds to convince a first-time reader that yours is worth coming back to. So how do you do that? By hooking them quickly with your blog’s design and content.
Neal Schaffer
FEBRUARY 22, 2021
If you think effective blog management is just about writing whatever you think about and hitting the publish button, think again! If you want to be successful blogging for yourself or your business, you need to understand what goes into managing a blog that can reap benefits for your business. There are a lot of moving pieces to consider, but in order for blogging to be an effective means of communication, it must be read.
Moz
FEBRUARY 11, 2021
Posted by carlycs A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level. Click on the whiteboard image above to open a high resolution version in a new tab!
Grammar Underground
FEBRUARY 22, 2021
A week in the life of a copy editor wouldn’t make for a good movie — a lot of sitting, staring and tapping at the comma key on a computer. But for language nerds and people who’d like to improve their grammar skills, an ultra-condensed week in the life of a copy editor could make for an entertaining way to spend five minutes. So here are a few of the more interesting language issues this copy editor came across last week.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
FEBRUARY 25, 2021
Smart brands work hard to create online communities where digital versions of personal interactions are common. The pandemic just made them more important. Continue reading → The post How to Build a Vibrant Online Community [Examples] appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 5, 2021
Shopping cart abandonment is big, bad, and pervasive. Baymard’s latest stats peg the average documented online shopping cart abandonment rate at a scary 69%. That means for every ten e-commerce customers that put an item in their cart, nearly seven will leave the site without completing their purchase. Shopping cart abandonment sucks, and it’s time to lower it.
ProBlogger
FEBRUARY 11, 2021
The post 10 Writing Tips to Help You Sound More Human appeared first on ProBlogger. This post is based on episode 52 of the ProBlogger podcast. As a blogger, you will be judged by everything you say. Of course, unless you’ve just starting out and have never received a comment on your blog, you probably already know this. But did you know you will also be judged by how you say it?
Neal Schaffer
FEBRUARY 22, 2021
If you think effective blog management is just about writing whatever you think about and hitting the publish button, think again! If you want to be successful blogging for yourself or your business, you need to understand what goes into managing a blog that can reap benefits for your business. There are a lot of […] 17 Things You Need for Effective Blog Management appeared first on NealSchaffer.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Moz
FEBRUARY 18, 2021
Posted by Orbiteer Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s WBF host — Andy Crestodina — walks through how to get your message across successfully. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription.
Grammar Underground
FEBRUARY 22, 2021
Can you share something between three friends? Or Is "between" only for groups of two, with "among" the required term for three or more? Some people will tell you it's the latter. But it's not quite that simple. Here's what you need to know. The post Among or Between? first appeared on Grammar Underground with June Casagrande.
Content Marketing Institute
FEBRUARY 10, 2021
What social media tool is your all-time, desert-island, can’t-live-without favorite? Here are the ones picked by 50 big names in online marketing, content marketing, and e-commerce. Continue reading → The post 50 of the Best Social Media Tools Selected by Top Marketers appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 18, 2021
There are dozens of factors to consider when spying on your competition–what are they ranking for, what are they doing on social, is there a new platform you should be considering? It can be overwhelming, but paying attention to what is working and what doesn’t can make or breatk your long-term success. This is where marketing tools come into play.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
iWebContent
FEBRUARY 9, 2021
When it comes to building a website, content is key. But how do you determine how much content you need? Figuring out how many pages you need for your website is an important but often difficult task whether creating the content yourself or working with a content writing service, and there are many factors to consider. You want your website to be easy to navigate.
Neal Schaffer
FEBRUARY 16, 2021
For years there has been speculation that blogging is dead. After all, it seems like there are fewer blogs out there than there once were. And many blogs have grown to the point that they’re really a whole website with a blog format. However, much of this speculation comes from the fact that there are […] Is Blogging Dead? You’re Reading This, Right?
Moz
FEBRUARY 21, 2021
Posted by AbdulGaniy_Shehu SEO is a dynamic industry. What worked some weeks ago might not work again right now. As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business. In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert.
Grammar Underground
FEBRUARY 15, 2021
Knowing the difference between compliment and complement is the mark of a professional — a must-know for anyone concerned about looking their best in print. Here's how to keep them straight. The post Compliment and Complement first appeared on Grammar Underground with June Casagrande.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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