Tina Dubinsky

APRIL 4, 2018

To write a pithy blog post takes practice. If you dare to learn, your writing will engage more readers. While pithy describes a writing style and voice, it also characterizes language choices. But are you aware of its relation to the orange? Citrus fruit and other plants contain pith. It’s the white springy tissue under. Read more. The post How to write a pithy blog post and engage readers appeared first on Tina Dubinsky Freelance Writer.

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Content Marketing Institute

APRIL 24, 2018

You’re at the bottom of the mountain you’ve been told to climb to the top. You look up at the summit and it seems so far away. You’re not sure how you’re going to get there. A clearly defined path isn’t visible to guide you in the right direction. The whole situation is a bit scary and overwhelming. But others before you have climbed this mountain. They’ve made it to the summit.

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ProBlogger

APRIL 11, 2018

If you’ve been blogging for a year or more, you might feel like you’re running out of ideas. There are plenty of great posts in your archive, but you’ve covered so many good topics already. Where can you go from here? Well, one place to go is… backwards. Instead of struggling to come up with brand new ideas, look at the ones you’ve already had. Are there posts buried in your archives that new readers would find helpful?

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Huffpost

APRIL 13, 2018

That number includes both digital and hardcover pre-sales.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

APRIL 19, 2018

“When are you going to start?” Blink. “Are your fingers frozen?” Blink. Blink. “Why aren’t you typing?” Blink. Blink. Blink. “Don’t you know what to create?” Blink. Blink. Blink. Blink. The cursor is a silent but pesky critic. Do you ever want to curse the cursor when you’re in a slump? Do you ever want to curse the cursor when you’re in a #writing slump, asks @AnnGynn.

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Content Marketing Institute

APRIL 17, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

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Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Now, the approach to keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced.

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Content Marketing Institute

APRIL 13, 2018

As a marketer, you might have noticed how traditional advertising is less effective. Even mobile ads are disliked by 70% of users. What can you do to effectively connect your products to your audience? Instagram is a good answer. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone).

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Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. Time, degrees of expertise, and changing algorithms always get in the way. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. Let’s dive in. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. 1. Keyword selection.

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Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Here’s the formula to strategically evolve your brand communication: 1.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Content Marketing Institute

APRIL 27, 2018

When I first signed up for Instagram, I had no clue how to use it. I just created an account and let it sit there for more than a year. I never thought I could use it to build an audience. Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. Within a few months, I learned how they did it – and how I could replicate the strategy for my clients.

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Content Marketing Institute

APRIL 10, 2018

We have soccer moms – married women who live in the suburbs and are best known for transporting their children to and from sports practices and other activities. We have NASCAR dads – blue-collar, middle-aged Caucasian men who graduated from high school and like watching stock car racing. And don’t forget the millennials – young adults who are entitled and lazy, live on their phones, and were raised by helicopter parents.

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Content Marketing Institute

APRIL 18, 2018

How does your team prioritize marketing projects? Are you focused relentlessly on nothing but potentially high growth ideas? Or are your priorities unclear or unproductive, leaving you stuck in a constant scramble? When crystallized and properly communicated, prioritization can, in some estimates, reduce costs by roughly 15 percent and improve your team’s capability to meet your marketing goals.

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Content Marketing Institute

APRIL 23, 2018

No matter how creative, memorable, or popular your content pieces may become, every asset you create and share will ultimately be judged by the impact it makes on your business’ bottom line. While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Content Marketing Institute

APRIL 5, 2018

If you work as a marketer in a global company, this conundrum is all too familiar. On the one hand, your content must be unified: Everywhere in the world, the messaging must be consistent, and people must recognize the brand. On the other hand, rigid consistency across cultures can backfire or undercut your business goals. When it comes to global content, one size does not fit all.

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Content Marketing Institute

APRIL 12, 2018

“It’s 2018. We can’t hoard knowledge any longer.” Andy Crestodina, speaker, blogger, etc., shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing.

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Content Marketing Institute

APRIL 3, 2018

Audiences are not just buyers. Let me explain. As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business.

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Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. Reusing content assets that have yielded good results is a powerful way to expand your content library and to promote the same content across different media channels and in different content formats.

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Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Content Marketing Institute

APRIL 30, 2018

Robert Rose, CMI chief strategy advisor, loves to reset his audience’s brains with a truth bomb: The purpose of a business is to create a customer. This 60-year-old quote from management great Peter Drucker reminds marketers that their work – creating demand, generating traffic, prompting social shares, or even gathering leads — is in service of this one clear goal.

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Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Though a lot of work must happen before you reach this point, the distribution phase is ground zero for your content marketing program – the point where your goals, audience insights, tactical choices, and creative executions get pu

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Content Marketing Institute

APRIL 4, 2018

A decade ago a friend bought me a copy of Edward Tufte’s iconic book Beautiful Evidence. The professor emeritus of political science, statistics, and computer science at Yale University has spent his career teaching others how to turn information and data into elegantly crafted drawings and graphics – and even more, doing so in a way that illuminates in interesting and unexpected ways.

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Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? I’ll bet one of your top concerns is how to prove its value to the company. There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Well, guess what? Your peers – even at brands lauded for their content approach – struggle with the same issues.

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Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Content Marketing Institute

APRIL 25, 2018

Did you know Andy Crestodina spends 150 hours on his annual blogger study? (This truly blew my mind – and it’s just one of the many insights I gleaned from a recent podcast with Andy on the Inbound Success podcast on original research. Absolutely worth a listen!). While I can’t quantify how much time I have invested on any given research project, it’s somewhere in the ballpark of heaps to a truckload.

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ProBlogger

APRIL 16, 2018

Tools and Techniques for Blogging While Travelling. Today I tackle a question from a listener about blogging on the road. Carmen Fellows asked about technicalities such as how to get content online and ways to access your blog. How can you balance blogging while traveling for work or vacation? It depends on the situation, and sometimes it’s a juggling act. .

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ProBlogger

APRIL 9, 2018

Creating a Product Library for Your Blog. In today’s episode I’m tackling a question from a Facebook group member about creating products to sell on your blog. Kathy Farrokhzad of Horselistening.com is wondering how often she should create, sell, schedule, and roadmap new products on her blog. Is she doing too much in too little time? Try to publish 3-4 new products on your blog each year, whether they’re courses, software, ebooks, templates or updates.

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ProBlogger

APRIL 18, 2018

Have you ever written a series of posts for your blog – a set of posts that are deliberately linked together? If you haven’t, I hope I can convince you to give it a try. Some bloggers feel writing a series of posts is more daunting than writing individual posts. But it’s often easier to come up with ideas for a ten-post series than for ten standalone posts.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

ProBlogger

APRIL 23, 2018

How to Promote Your Blog Offline. Today I’m tackling questions from listener, Julianna Barnaby about whether it’s important to spend time offline building your blog’s personal brand and reputation. The answer is simple. “Yes.” Offline promotion is worth it. Get creative, and get out and meet people. You may need to step out of your comfort zone, but that can be rewarding.

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ProBlogger

APRIL 11, 2018

Today I wanted to share some tips on how you can make your content more compelling, whether it’s written, video or audio content. I’m mixing things up and testing out my new camera to create some video content for the blog. For those of you interested in the production aspects of this video. I’m happy with the visual aspects of the video considering it was shot with only the light of a window beside me (and the light changed over the 10 minutes of the video).

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ProBlogger

APRIL 24, 2018

Even if you haven’t launched your blog yet, you’ve probably come across the term ‘HTML’. You might know what it looks like. Or you might just have a hazy idea it has something to do with web pages – like I did when I started. My first experience with HTML was back in 2002, when I wanted to change the design of my my first blog. But one look at all the seemingly random ‘code’ on the page and I immediately put designing my own blog in the ‘too hard’ basket.

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ProBlogger

APRIL 2, 2018

Social Media Trends – Where Should You Focus Your Energy. In our last episode I covered seven trends in social media and blogging. In today’s episode I want to discuss where you should focus your energy as a blogger. There’s so much we could do.but what should we do? Don’t become overwhelmed and perplexed. Instead, be inspired about where to put your effort.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing