April, 2012

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4 Simple Ways to Create a Well-Written Ebook

Men With Pens

You’ve got a great idea. You’re going to write an ebook – perhaps your first! It’ll grow your business, bring in money, and help establish your expertise. And to keep yourself accountable, you tell all your readers to expect the ebook by the end of the month. Sure, that might mean a few caffeine-fuelled, late-night sessions … but your ebook will be done, dusted, and out the door.

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Win 1 of 10 Trips to The Great Barrier Reef in Queensland Australia

ProBlogger

As a blogger, I get pitched to a lot by companies and organizations asking me to endorse their products. The problem is I have limited or no experience with many of them, and to endorse them would feel like selling out. As a result, two years ago I created a list of things I would feel comfortable endorsing. It was a dream list of products that I would love to promote because I genuinely feel a love for them.

Blogger 55
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Why Financial Crisis is Good for Entrepreneurship

Men With Pens

Let me tell you a story about what’s happening right now in Greece, my corner of the world, entrepreneurship-wise. The situation in Greece is quite bad at the moment. We keep hearing how it’s in ‘critical condition’ and ‘hanging from a thread’ If you’re an entrepreneur running your own business, the blows come one after the other: surging taxes, closing businesses, long periods of unemployment, spending on the decrease….

Banking 73
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The Best Online Writing Course Contest Ever

Men With Pens

A lot of people have been telling me they wished they could register for the Damn Fine Words writing course. It’s launching May 7 for its 3rd edition, and people who write me say that if they could just get in on this course…. …they could finally start that online business, because they’d have the skills to write their web copy and blog for business. …they could improve their writing skills and pull in more clients and money, instead of making the meagre income they’

Writing 71
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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The Biggest Secret of Stellar Copywriting

Men With Pens

Do you ever wonder why so many ads, web pages and emails sound the same? And why is it that some copywriters get their content to sound so much better? Is there a secret copywriting conspiracy going on? Do they know something we don’t know? Yes. Yes, they do. And I’ll tell you what it is… right after I tell you a little story. Once upon a time, I wasn’t on the inside.

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A Casual Conversation with Chris Guillebeau on Writing

Men With Pens

You can’t really go anywhere online without hearing about Chris Guillebeau or his ultra-famous blog, the Art of Non-Conformity. He’s remarkably well known – and with good reason: Chris challenges conventional beliefs and helps his audience do the remarkable… on nearly zero budget. Chris puts his money where his mouth is: He’s visited 193 countries without ever having held a “real” job or earning a regular paycheck.

Writing 58

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A Casual Conversation: What Would You Do If You Had All the Money In the World?

Men With Pens

Owning a small business is tough – real tough. One month you’re rolling in sales and clients, cackling like a fiend at your riches. The next, you’re wild-eyed and panicked because work dried up… and so did the money. A week after hustling hard? You’re loaded again – until you’re back to being poor. Money’s a real bitch. No one really prepares you for this financial roller-coaster.

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9 Facebook Marketing Tactics that’ll Triple Your Fans

ProBlogger

This guest post is by Neil Patel of Quick Sprout. Would you like to double, or even triple the number of fans you have on your Facebook business page? Are you looking to turn those fans into loyal and active fans? Your Facebook business page can die on the vine without a loyal and active following. But success will never come overnight. Instead it will require that you apply the marketing strategies you are about to read … plus a little bit of hustle.

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Blogger Correspondant Great Barrier Reef Itinerary: #QldBlog

ProBlogger

Last week I excitedly announced a competition to fly 10 ProBlogger readers into the Great Barrier Reef in Queensland. The response has been amazing. We’ve had hundreds of entries and there has been some great interest in the promotion. With just under a week to go to get your entries in I thought today I might whet your appetite a little by revealing the itinerary of the trip.

Blogger 54
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27 Awesome Ways to Get People to Listen to You

ProBlogger

This guest post is by Nick Thacker of livehacked.com. I’ve been creating stuff lately—blog posts, articles, tweets, videos, ebooks, etc.—and I realized something: The biggest struggle I’ve had during it all was getting people to listen. While blogging and submitting articles, leaving tons of comments, and submitting guest posts, can garner an initial positive result, it’s tough to keep at it.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How to Write a Great Paragraph

ProBlogger

This guest post is by James Chartrand of Damn Fine Words. There are eight million posts out there about how to write a great headline. Copyblogger ’s written about half of them. I’ve written a few myself. But you know what none of us tell you? What to do after the headline. You know, the actual “content” part. It’s not enough to create killer headlines or spectacular introductions.

Writing 49
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19 Essential WordPress Plugins for Your Blog

ProBlogger

This guest post is by Eric Siu of Evergreen Search. WordPressers are always looking for helpful plugins for their blogs, and if you’ve been following today’s posts on ProBlogger, especially Install Your First WordPress Plugin , you’re probably in the same boat. So I thought I’d compile a list of the most popular to get you started.

Blog 49
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Essential SEO Settings for Every New WordPress Blog

ProBlogger

This guest post is by Karol K of ThemeFuse. Some bloggers, designers, and WordPress developers have a kind of love-hate relationship with SEO. I know—some people tend to be overly focused on everything SEO-related, and they just keep blasting us with the next “crucial” SEO advice every day. On the other hand, some people tend to completely overlook it, and act like there’s no such thing as SEO.

SEO 47
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Why I Steal Content (And Why You Should, Too)

ProBlogger

This guest post is by Adam Costa of Trekity.com. I have a confession to make: for the past few years I’ve stolen content. Lots of it. It’s not something I’m proud of. Hell, I’ve never admitted it to anyone besides my wife (and she’s an even bigger thief than me). But this painful truth must come out, and—rather than see my dirty laundry exposed by someone else—I’d like to be the one to declare it publicly.

Content 47
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Attract 100,000 Pageviews in 1 Month Using Slideshare

ProBlogger

This guest post is by Joel Runyon of Impossible HQ. How do you stand out and differentiate yourself online when more and more people are starting blogs every day? Sure, you need to write stuff that’s gong to stand out, but a lot of blogging advice focuses just on writing. Sometimes to really stand out, you need to go beyond writing and create something different.

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Come Help Me Celebrate My 40th Birthday with @CharityWater

ProBlogger

Tomorrow is my birthday…. and it’s one of those ‘big ones’…. I’m turning 40! Life’s been so busy lately – with blogging, 3 kids, my photographic obsession and the other organisations I give time to – so I’ve not had a lot of time to ponder what being 40 years of age really means (or what shape my mid life crisis should take… I’m open to suggestions).

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The Grace of Communication

ProBlogger

This guest post is by Lisa Johnson of LisaJohnsonFitness.com. Social media has changed my life in a fundamental way that I never saw coming. My first innocent forays onto Twitter had not prepared me for the ride I was about to go on. Through social media I have started a new career, grown more close to my husband, been able to spend more time with my son, and still managed to help provide for my family.

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The Not-so-secret Ingredient of an Engaging Blog

ProBlogger

If you read Lisa’s post on the Grace of Communication over the weekend, I hope you felt inspired. Her heartfelt post really spoke volumes, and not just about social media. As I read it, it reminded me of a question that I see asked often in the blogosphere: How can I make my blog more engaging? What’s “engaging”? If you’ve ever thought “I want my blog to be more engaging,” you probably had some idea in mind of what that means.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Google+ Tactics of the Blogging Pros

ProBlogger

Over the next couple of days on ProBlogger, we’ll be taking a look at key marketing tactics bloggers are using on Twitter and Facebook. Since we covered Pinterest recently , I thought I’d explore Google+ today, and check out the approaches some of the A-list bloggers are using on this network. Tactic 1: Cross-promote a particular offering.

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The Secret Stats Your Follower Numbers Hide

ProBlogger

This guest post is by Courtney Mroch of Haunt Jaunts. Statistics and their interpretation is often a popular topic on ProBlogger. One of my favorites about the subject was a guest post by Mark Seall called Who Cares How Many Subscribers You’ve Got? I loved the way he pointed out that some, if not most, of us will never reach 20,000 subscribers, based purely on the nature of our niches.

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How Writing Confidently, Quickly, and Effectively Saved my Blog

ProBlogger

This guest post is by Kraig Stewardson of IT Manager HQ. My blog was failing. My subscribers were nonexistent. My posts were disjointed. My writing was awful. My confidence was shot. Honestly, I felt like giving up. I knew that I needed to make a change. I knew that I couldn’t continue this way. Sound familiar? That was me a little over month ago, before I took some drastic steps to turn things around.

Writing 43
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Get Off the Plateau: Growth Tips for Mature Blogs

ProBlogger

Once the heady days of new-blog success are over, many bloggers find themselves on a plateau. Readership has stalled, subscriptions seem to be maintaining momentum but not growing, and you’re having trouble squeezing more value out of your already-loyal customer base. What should you do? There are a number of ways to kick yourself off that plateau and move into a new phase of blog growth.

Blog 42
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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A Systematic Approach to Writing Successful Blog Posts

ProBlogger

This guest post is by Jane Sheeba of Problogging Success. “Success” is a very relative term. Unless you define it precisely, it’s very easy to become lost in a sea of assumptions. You can work hard on building a blog without having defined your “success,” but if you do, how will you know if you’re progressing successfully?

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Optimize Your Health for Better Blogging

ProBlogger

This guest post is by Joey of 100waystowellness.com. So you want to be a blogger? Or maybe you’re already an established authority in your niche, with a great following and a nicely designed website—congrats! Your contribution to the wonderful world of sharing knowledge and information is much appreciated. There is no doubt that the blogosphere is a giant place that’s loaded with some very awesome people, but let’s face it: us bloggers have a huge downfall, and very few of us actually realize wh

Food 42
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Use Video Testimonials to Increase Conversions

ProBlogger

This guest post is by Annika Martins of AnnikaMartins.com. You think you want more traffic, but you don’t. You want I’m really interested in your stuff traffic that converts into social media sharing, new signups to your list and of course, sales. But how do you make that happen? How do you ensure that when first-time visitors land on your site, they’re going to take the action you want?

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If Your Email Newsletter Isn’t Generating Cash, You’re Doing Something Wrong

ProBlogger

This guest post is by Kelly Crawford of Generation Cedar. The most important tool available to a blogger is his email subscriber list. It is the easiest and fastest way to increase sales. You probably already know that the readers who have voluntarily signed up to hear more of what you have to say are the ones who trust you the most, and the ones with whom it is easiest to keep building a relationship with.

Food 41
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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A Legendary Copywriter’s Secret to an Unending Stream of Ideas

ProBlogger

This guest post is by Josh Sarz of Sagoyism.com. I’m in love with blogging. If you’re like me, you marvel that you have your own website. It may not be huge for a lot of people who’ve been in the blogging biz for years, but it’s huge for me. My first few months of blogging flew by so fast, it seemed like only yesterday when I started writing online.

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Let Your Critics Be Your Best Friends

ProBlogger

This guest post is by Barb Sawyers of Sticky Communication. When I first started to write professionally, I hated people editing my work. To deal with these personal attacks, I would rant, cry, drink too much, and otherwise freak out. But one day I parked my ego long enough to realize that many of these editors were highly skilled. Others knew more about the subject or the organization’s perspective than I did.

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Four Reader Myths You Can Safely Ignore

ProBlogger

In blogging, we often talk about the reader or the visitor, and what our audiences like (or don’t!). A lot of blanket statements are made around the ways we approach and connect with our audiences. But many of these ideas are little more than myth. Let’s look at four of the most common myths—and why you can safely ignore them. Myth #1. Readers don’t like to read.

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Weekend Project: Set Safe, Secure User Roles on Your WordPress Blog

ProBlogger

This guest post is by Karol K of ThemeFuse. One of the final steps of the famous five-minute WordPress installation is to set up an Admin account. This account, by default, is assigned to the role of Administrator, which is the most powerful user role in WordPress. But Administrator isn’t the only role available. You can, and as a matter of fact should, use other roles when working with your blog on a daily basis.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.