December, 2023

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Why should we bother to write?

Kayleigh Moore

I’ve been a long-time reader of the bi-monthly magazine Philosophy Now, but there was a piece in the most recent edition (written by George Sher, Professor of Philosophy at Rice University in Texas) that stood out to me as useful for fellow writers. In his article, he explains why one should bother to write about philosophy. But I think many of his ideas are applicable to any type of writing.

Writing 163
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Can You Land a Content Writing Job in December?

Elna Cain

For most freelance writers, December means beginning year-end tasks. It means wrapping up any loose ends in their business and preparing for a new year and plan. December typically means something other than landing new writing jobs since many companies slow down the hiring process during this time. But landing writing work is happening to me now and it’s a new thing.

Writing 225
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Why I’ll Keep Writing, Even in an Age of AI

Enchanting Marketing

I’ve thought a lot about writing this year. And about the value of writing. Writing has felt as an act of defiance. After catching Covid early April, I’ve felt lethargic. And, sometime in June, my inner critic tried to tell me writing was a waste of my energy. You’re burnt-out, she told me. Or maybe it’s a serious writer’s block? It would be better to give up.

Writing 270
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What Is A Content Strategy? Definitions, Examples & How To Create One

Blogging Wizard

Content strategy is the compass of your content creation journey. Creating content without a strategy is like being sailing in the ocean with no compass or GPS. You keep sailing.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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To prosper as a copywriter in 2024, you’ll need to know 10% more about AI than your clients and prospects.

Nick Ursborne

It’s always been the case that to deliver value to a client, you need to know just 10% more than they do. I’ve been teaching this for years. Copywriters who are just launching their careers often feel nervous about not knowing enough. And then they realize that knowing just 10% more than their prospects is enough. That 10% can deliver huge value. The same is true today when it comes to AI.

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Author News December 2023

Tina Dubinsky

Hello and welcome to my first Author News. Can you believe it? I’ve been writing for over a decade, and it feels strange to start this regular update now. But hey, better late than never, right? So let’s dive into the fun stuff. This website has been serving two purposes. It helped kickstart my writing. Read more The post Author News December 2023 appeared first on Tina Dubinsky Freelance Writer.

Freelance 130

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Book Editor and Ghostwriter — Goodreads Choice Awards 2023

Melanie Saxton

Discover more here about Goodreads and learn more about my book editor and ghostwriter services here and here. As a book editor and ghostwriter , keeping up with literary awards is a must. Goodreads has announced “Best Book” winners for 2023 , and I’m excited to see the recipient book titles and authors. Congratulations to all who power through the writing, editing, and publishing process to earn these awards!

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Agents and Editors Aren’t Always Right About Market Potential

Jane Friedman

Whenever I teach on nonfiction book proposals, I open up the conversation by talking about market potential ($) and how to convince agents or editors that your project has it. Some of the things that don ’ t indicate market potential: The opinion of your family or friends (unless they’ve done the market research themselves) The opinion of the freelance editor you hired The opinion of your beta readers or critique partners The opinion of your colleagues And finally, the one that frustrates everyo

Marketing 143
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SEO Writing: 8 Steps to Create Search-Optimized Content

Ahrefs

In this guide, you’ll learn how to create search-optimized content your readers and Google will love. If no one is searching for the topic you’re writing about, you won’t get search traffic no matter how high you rank.

Writing 139
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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

Towards the end of every year, I step back, take stock, see where “I’m at”, and… more importantly… try to figure out where I’m going. This year, the stakes have never been higher. According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. And 26.8% through a combination of AI and humans.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Key Trends in Content Marketing 2024: 67 Predictions

Content Marketing Institute

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.

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The Complete Guide to Content Repurposing: How to Get the Most Out of Every Piece of Content You Create

Buffer

My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted.

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Freelance Writing Niches That Pay Well In 2024

CopyBlogger

AI writing tools can create basic content, like how-to style SEO blog posts, and many clients are using them instead. Continue Reading The post Freelance Writing Niches That Pay Well In 2024 appeared first on Copyblogger.

Freelance 127
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Researching the Right Literary Agents for You

Jane Friedman

Today’s post is by editor Christopher Hoffmann from Copy Write Consultants. You’re all ready to go: Your manuscript is complete, edited and polished to perfection. Your query is a masterpiece of concise, articulate marketing that both encapsulates the heart of your work and gestures at its inexhaustible profundity. Your synopsis … Well, it clearly states what happens in the book, let’s not pretend they’re ever that sexy.

Agency 137
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]

Ahrefs

Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that number of pages every two minutes.

Content 139
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Is It New Year, New Year’s, or New Years? How to Write a Happy New Year Message

Grammarly

Marking the passage of time is important. It helps us stay connected to loved ones and make sure that we’re making progress on our goals. But when it comes to writing New Year messages, it can be difficult to know exactly how to punctuate or even spell the phrase, thanks to some often-forgotten grammatical rules. And that can put a damper on your desire to send the people in your life a New Year message.

Writing 126
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How To Use ChatGPT To Critique Your Sales Copy and Get More Clients

Income Diary

Our good friend Clive Cable recently showed on how he used Prompt Engineering to speed up the delivery of his copywriting services. It was well-liked by a lot of you and many of you downloaded his ChatGTP Prompt Guide. In this post, Clive provides a follow-up, but this time he shares how he uses ChatGPT to produce a One Page website (Lead Magnet) that converts.

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IRS announces delay in Form 1099-K reporting threshold for third party platform payments in 2023; plans for a threshold of $5,000 for 2024 to phase in implementation

Freelance Union

IR-2023-221, Nov. 21, 2023 WASHINGTON — Following feedback from taxpayers, tax professionals and payment processors and to reduce taxpayer confusion, the Internal Revenue Service today released  Notice 2023-74  announcing a delay of the new $600 Form 1099-K reporting threshold for third party settlement organizations for calendar year 2023.

Agency 119
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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10 Content Promotion Strategies That Work (With Examples)

CopyBlogger

Even if you create the best piece of content possible, it won’t perform well if nobody finds it. Relying entirely. Continue Reading The post 10 Content Promotion Strategies That Work (With Examples) appeared first on Copyblogger.

Promotion 118
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Add a Luke Skywalker Moment: Give Your Main Character a Bitter Choice

Jane Friedman

Photo by Larm Rmah on Unsplash Today’s post is by author and book coach Janet S Fox. How can you create a truly memorable story? By giving your main character a righteous motive, a flaw, and a series of escalating decisions leading to the balance edge of an impossible choice. Let’s replay a moment in the crisis scene in Star Wars Episode 6, “Return of the Jedi.

Audience 132
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3 Ways to Find a Great Affiliate Niche (With Examples)

Ahrefs

In this article, I’ll show you three different methods that make it easier to find your perfect affiliate niche—and as a bonus—I’ll throw in some examples of tried and tested affiliate niches.

IT 138
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What Is Onomatopoeia? Definition and Examples

Grammarly

How do you write a sound? We know that a ball against a racket makes a thwack , that a bird tweets , and that thunder goes boom , but where do these words come from? Here we’ll explore the meaning and use of onomatopoeia, or words that, when spoken, mimic sounds associated with the things they refer to. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is an onomatopoeia?

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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7 Creators On The Systems That Support Their Content Creation

Buffer

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. However, the ease of entry also means that anyone can become a creator, making it much harder to stand out and succeed.

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New Study Reveals Clear Writing Tips for B2B Marketers

Content Marketing Institute

Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the resulting data-driven writing tips.

Writing 116
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How to Safely Transport Your Medical Equipment

Blogtrepreneur

Moving medical equipment can be a hefty task. Some medical devices and tools contain delicate components that can easily break during transit. Others are bulky, heavy, and difficult to move. Despite being a challenging task, transporting medical equipment is often necessary. You might need to move a diagnostic tool from one hospital site to another or deliver an important medical tool to a local primary care facility to ensure the continuation of care for a patient.

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Why Do Publishers Close Imprints?

Jane Friedman

Photo by Tim Mossholder on Unsplash This article first appeared in Jane’s paid newsletter, The Hot Sheet. Imprints have long been getting closed, merged, reorganized, and reborn over publishing’s history, but this summer raised new frustrations and fears among authors about how and why it’s happening. In June, Penguin Random House (PRH) announced they would merge the long-respected Razorbill into Putnam Children’s (retaining the full team in doing so); in July, HarperCollins announced the closur

Publisher 126
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How SEOs Make the Web Better

Ahrefs

Let’s get the criticism out of the way. There are bad actors in SEO, people who seek to extract money from the internet regardless of the cost to others. There are still scams and snake oil, posers and plagiarists.

SEO 136
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What Is a Malapropism? Definition and Examples

Grammarly

Chances are you’ve used a malapropism at some point in your life, whether you substituted song lyrics you misheard, inserted your own word when another didn’t feel right, or fell back on language that was familiar and seemed to fit well enough (though maybe not perfectly). Here we’ll learn about malapropisms—what the word means and how to recognize a malapropism when you make one or hear others doing it (no shame; we’ve all been there!).

Banking 119
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I Got Meta Verified on Instagram — Here’s My Honest Review

Buffer

I’ve attempted to get verified on Instagram about three times over the past few years and — as awkward as it is to admit — been rejected every single time.  So when Meta, the company that owns Instagram, introduced Meta Verified , a monthly subscription that will give you that coveted blue checkmark on Facebook, Instagram, or both, my interest was piqued.

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7 Generative AI Prompts To Help Your Content Marketing Workflows

Content Marketing Institute

AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.